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Learn how to create you own fan page on Facebook for you small business or nonprofit organization

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  1. 1. Guide to Creating a Fan Page for your Business
  2. 2. Getting Started <ul><li>Create a personal account. </li></ul><ul><li>Use e-mail associated w/ your organization </li></ul><ul><li>I.e. lastname@business.com </li></ul><ul><li>Look at a few pages in a similar field to get an idea of what others are doing </li></ul>
  3. 3. Creating a Fanpage <ul><li>Go to http://www.facebook.com/pages/create.php </li></ul><ul><li>Any fanpage has a link to create your own </li></ul><ul><li>Choose options to best suit your needs </li></ul>
  4. 6. Customize your page <ul><li>Add your basic info: Address, Phone #, e-mail, website etc. </li></ul><ul><li>Brief description of your business or service. </li></ul><ul><li>Use the pre-set fields to describe your business </li></ul><ul><li>Be short & sweet </li></ul><ul><li>Choose a profile picture that reflects your business </li></ul>
  5. 11. Import your blog RSS <ul><li>Use the Importing feature on the Notes app to post all blog post to your page. </li></ul><ul><li>If you have more than one blog, you can collect the feeds together into one. Using sites like http://feedburner.google.com </li></ul>
  6. 14. More apps…. <ul><li>Facebook has many apps for Fanpages such as Youtube, Twitter, Foursquare, Notes </li></ul><ul><li>Choose which to have on your tabs similar to personal profile pages </li></ul><ul><li>Add apps that you will use and remove what you don’t need. </li></ul>
  7. 15. Promote your page <ul><li>Add a widget to your website </li></ul><ul><ul><li>Fan Box </li></ul></ul><ul><ul><li>Badge </li></ul></ul><ul><ul><li>Share Function </li></ul></ul><ul><li>Add icons to your website </li></ul><ul><li>Run Facebook ads to local target audiences </li></ul>
  8. 20. Things to consider… <ul><li>Always keep the image you want to portray in mind when posting status updates and links </li></ul><ul><li>Like/Comment as the organization/business </li></ul><ul><li>Update often…news, promotions, new products, etc. </li></ul><ul><li>Two-way communication- try interacting with fans! </li></ul><ul><li>Be authenitc! </li></ul>
  9. 21. Resources <ul><li>Facebook Pages </li></ul><ul><ul><li>This page published Notes for Page Admins w. help advice </li></ul></ul><ul><li>Non-profits on Facebook </li></ul><ul><li>The Facebook Blog </li></ul>

Learn how to create you own fan page on Facebook for you small business or nonprofit organization

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