1. This document is offered compliments of
BSP Media Group. www.bspmediagroup.com
All rights reserved.

2. e.tv positioning itself as a
Broadcaster For All Devices
November 2013
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3. Contents
1.
2.
3.
4.
Introduction
e.tv multi-channel offering
e On Demand
e.tv’s OTT plans
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4. Introduction
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5. Introduction
 South Africa’s only privately-owned free-to-air broadcaster with a
national broadcast license
 Launched the e.tv channel in October 1998
 Largest English-medium station in the country and the second
largest channel overall
 Market share of approx. 20% - all adults
 Terrestrial signal reaches 80.5% of the SA population
 Well-known brand within SA and across continent
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6. e.tv multi-channel offering
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7. e.tv’s multi-channel
 In order to stay relevant and sustain its revenues, e.tv has launched
a free-to-air/view multichannel bouquet with four (4) brand new
channels, some in HD
 e.tv multi-channel bouquet is now available on OpenView HD and
will be put on any platform able to reach significant audiences
 All channels will be FTA/V
 BBC has done this successfully in the UK
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8. BBC multi-platform strategy
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9. Multi-platform approach
 What platforms are available to SA FTA broadcasters to allow for
multichannel bouquets?
Pay Tv
DTT
• Offers
universal
coverage
• Content
fragmentatio
n for FTA
channels
• Capacity for
HD not
available for
FTA
• Yet to be
launched
• DTT can be a
strong platform
but there is no
capacity for HD
Mobile
TV
FTA/V
DTH
• Low consumer
penetration and
limited support
from device
manufacturers
but spectrum is
available
• Offers
universal
coverage at
low
transmission
rates
• No spectrum
constraints –
route to HD
OTT
• Low
consumer
penetration
within FTA
market
• Limited
access to
affordable
broadband
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10. Consumer proposition
DTT
Free multi-channel TV
Mobile
DTH
All
platforms
Reasonable cost, Subsidised
STB, plug and play
Convenience
– TV on the
go
Coverage
everywhere
Consumer
selling
points of
the
various
FTA
platforms
STBs widely
available
HD for free
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11. e On Demand
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12. e On Demand
 In 2013, e.tv launched e On Demand offering, along with the
channel’s new website
 e On Demand launched with a ‘for the shows you missed’ campaign,
featuring superstar soaps, Rhythm City and Scandal and other older
episodes of core shows
 e On Demand also offers catch-up service for reality shows such as
Step Up or Step Out. The full episode was available to the e.tv
audience for free the day after it aired.
 This is a huge success and we consistently see high downloads.
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13. e.tv’s OTT plans
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14. TV Evolution
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15. Why OTT?
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16. OTT Usage
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17. Challenges of OTT Services
Deployment
 Business Model – creating new business model to monetize content
for free-to-air broadcasters
 Devices – explosive number of new devices coupled with
complexities of displaying high quality video on multiple screens
 Back End – complexities of content management for OTT services,
particularly Catch-Up & VoD services, integrated with traditional TV
content management
 Front End – applications and security are critical to successful OTT
deployment
 CDN – CDN environments, number of players, opacity of pricing,
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quality of experience will vary from one area to another

18. Modular Approach
 OTT VoD – On demand and catch-up services
 OTT Live – streaming of existing channels
 Options
 Players and Apps
 Advertising
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19. Thank you!
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