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How do we encourage more private
broadcasters to embrace DAB?
Patrick Hannon, President, WorldDAB
Geneva, 8 February 2017
1
Some private broadcasters love DAB radio
• Opportunity to
- launch new services
- extend brands
- grow audiences
- incre...
2
Others are more suspicious
• Already profitable
- based on preferential access to
scarce FM spectrum
• Fear of increased...
3
Reality: world is going digital – and radio needs to innovate
• Key threat to radio (public and private) is
cloud-based ...
4
Why might private broadcasters be concerned about DAB?
Don’t believe DAB+ is core future platform for radio – it’s all g...
5
56% of Europeans can
receive DAB / DAB+
Source: WorldDAB
DAB is here to stay
6
Eight years ago, four DAB markets
UK
Norway
Sweden
Germany
France
Spain
Italy
CH
NL
Bel
DK
Poland
Czech
Austria
Ireland
...
7
• Norway has started DSO
- 1st region: 11/01/17
- 2nd region: 08/02/17
• Switzerland 2020-24
Today: DAB is being establi...
8
IP is not the answer – especially for listeners on the move
Issue DAB / DAB+ Internet
Free to air
(for listeners)
Cost-e...
9
Why might private broadcasters be concerned about DAB?
Don’t believe DAB+ is core future platform for radio – it’s all g...
10
% share of UK listening, top two private groups
15%
10%
20%
15%
Global (GCap) Bauer (Emap)
Q3 2006 Q3 2016
Fears of com...
11
Opportunities for growth are significant
Analogue and digital Digital-only services
Audience up 136% in seven years
12
13
DAB also creates opportunities for smaller radio groups, e.g. Wireless Group
14
Four national stations on DAB
Sept 16 acquired by
… for £220 million
15
Why might private broadcasters be concerned about DAB?
Don’t believe DAB+ is core future platform for radio – it’s all ...
16
Concern about increased distribution costs
Illustrative
Pre-DAB Simulcast Post-DSO
Analogue costs Digital costs
Area of...
17
The public authorities and public broadcasters can help
Government
and regulator
Public
broadcasters
Private
broadcaste...
18
Case study: new ownership rules in Netherlands
John de Mol:
• “Radio is the most interesting medium -
interactive, dyna...
19
Case study: public / private broadcaster collaboration in Bavaria
• BR transfers excess capacity to the Bavarian Media ...
20
Next steps
Is there anything more we can do?
21
We can stop selling analogue-only radios in Europe
FranceBelgiumAustria DenmarkCzech
Italy PolandNetherlands Slovakia U...
22
Conclusions
DAB+ offers significant opportunities for private broadcasters – organic
growth and, potentially, through M...
23
Thank you
For further information, contact:
www.worlddab.org
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How can we encourage more private broadcasters to embrace DAB?

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At the EBU’s Digital Radio Summit in February, this was the question Patrick Hannon posed to the audience – “how do we get more private broadcasters to embrace the benefits and opportunities of DAB?”

The first thing to recognise is that many commercial broadcasters have already embraced digital radio - launching new services, building brands and reaching audiences that simply would not have been possible on capacity-constrained FM.

But it’s also true that some remain sceptical, believing that DAB is a platform with limited prospects (and IP holds the answers for radio’s long term future), or worrying about the perceived threat of new competition or the increased costs of dual transmission.

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How can we encourage more private broadcasters to embrace DAB?

  1. 1. How do we encourage more private broadcasters to embrace DAB? Patrick Hannon, President, WorldDAB Geneva, 8 February 2017
  2. 2. 1 Some private broadcasters love DAB radio • Opportunity to - launch new services - extend brands - grow audiences - increase revenues
  3. 3. 2 Others are more suspicious • Already profitable - based on preferential access to scarce FM spectrum • Fear of increased competition • Increased costs associated with dual distribution
  4. 4. 3 Reality: world is going digital – and radio needs to innovate • Key threat to radio (public and private) is cloud-based music services • Audience and advertisers require innovation – difficult on FM • DAB allows innovation without destroying existing business models Competitive landscape
  5. 5. 4 Why might private broadcasters be concerned about DAB? Don’t believe DAB+ is core future platform for radio – it’s all going IP1 Concern about costs3 Don’t understand the risks and opportunities2
  6. 6. 5 56% of Europeans can receive DAB / DAB+ Source: WorldDAB DAB is here to stay
  7. 7. 6 Eight years ago, four DAB markets UK Norway Sweden Germany France Spain Italy CH NL Bel DK Poland Czech Austria Ireland Portugal Slovenia Slovakia Hungary Finland Estonia Latvia Lithuania Established markets
  8. 8. 7 • Norway has started DSO - 1st region: 11/01/17 - 2nd region: 08/02/17 • Switzerland 2020-24 Today: DAB is being established across Europe UK Norway Sweden Germany France Spain Italy CH NL Bel DK Poland Czech Austria Ireland Portugal Slovenia Slovakia Hungary Finland Estonia Latvia Lithuania Date for DSO Established On the move Trials
  9. 9. 8 IP is not the answer – especially for listeners on the move Issue DAB / DAB+ Internet Free to air (for listeners) Cost-effective coverage (broadcasters) Reliable in emergency (society)    X X X
  10. 10. 9 Why might private broadcasters be concerned about DAB? Don’t believe DAB+ is core future platform for radio – it’s all going IP1 Concern about costs3 Don’t understand the risks and opportunities2
  11. 11. 10 % share of UK listening, top two private groups 15% 10% 20% 15% Global (GCap) Bauer (Emap) Q3 2006 Q3 2016 Fears of competition are overstated: incumbents are the winners Source: RAJAR • Growth combination of - organic - acquisition • Bigger risk is not being on the platform – leave door open to new entrants
  12. 12. 11 Opportunities for growth are significant Analogue and digital Digital-only services Audience up 136% in seven years
  13. 13. 12
  14. 14. 13 DAB also creates opportunities for smaller radio groups, e.g. Wireless Group
  15. 15. 14 Four national stations on DAB Sept 16 acquired by … for £220 million
  16. 16. 15 Why might private broadcasters be concerned about DAB? Don’t believe DAB+ is core future platform for radio – it’s all going IP1 Concern about costs3 Don’t understand the risks and opportunities2
  17. 17. 16 Concern about increased distribution costs Illustrative Pre-DAB Simulcast Post-DSO Analogue costs Digital costs Area of concern Total distribution costs
  18. 18. 17 The public authorities and public broadcasters can help Government and regulator Public broadcasters Private broadcasters Government contribution (subject to State Aid rules) 3 Infrastructure sharing: public and private broadcasters 2 Regulatory incentives, e.g. • FM licence renewals • relaxation of ownership rules 1 Digital radio partnerships
  19. 19. 18 Case study: new ownership rules in Netherlands John de Mol: • “Radio is the most interesting medium - interactive, dynamic and always live • “We can create a strong radio company and combine the radio brands… • “… sharpen profiles of the stations so they are maximally complementary and reach is increased” • Jan 2016: ownership rules for private radio in Netherlands were relaxed1 • July 2016: Talpa and TMG merge radio operations (1) Not directly linked to DAB+, but introduced at the same time
  20. 20. 19 Case study: public / private broadcaster collaboration in Bavaria • BR transfers excess capacity to the Bavarian Media Authority (BLM) and receives compensation • BLM licenses capacity to private broadcasters Infrastructure sharing • The transmission costs are supported by the Bavarian Media Authority (BLM) and the state of Bavaria Public funding Background • BR (public broadcaster) has one multiplex for Bavaria plus six regional multiplexes • The muxes are not full – excess capacity for 2 to 10 DAB+ services
  21. 21. 20 Next steps Is there anything more we can do?
  22. 22. 21 We can stop selling analogue-only radios in Europe FranceBelgiumAustria DenmarkCzech Italy PolandNetherlands Slovakia UK Germany Stakeholders from 11 countries have written to the Commission • In Europe, over 50% of new radios (consumer / automotive) are analogue-only • If rules are changed - accelerate uptake of digital radios - generate revenues more quickly - reduce time required for simulcasts
  23. 23. 22 Conclusions DAB+ offers significant opportunities for private broadcasters – organic growth and, potentially, through M&A 1 Now is the time to stop selling analogue-only radios in Europe3 Public and private broadcasters should compete on content, but work together to secure long term future for radio 2
  24. 24. 23 Thank you For further information, contact: www.worlddab.org

At the EBU’s Digital Radio Summit in February, this was the question Patrick Hannon posed to the audience – “how do we get more private broadcasters to embrace the benefits and opportunities of DAB?” The first thing to recognise is that many commercial broadcasters have already embraced digital radio - launching new services, building brands and reaching audiences that simply would not have been possible on capacity-constrained FM. But it’s also true that some remain sceptical, believing that DAB is a platform with limited prospects (and IP holds the answers for radio’s long term future), or worrying about the perceived threat of new competition or the increased costs of dual transmission.

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