Hrabren Suknaic The Evolution Of Digital Space

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KONDIMENT lanseaza primul training Google AdWords din Romania

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Hrabren Suknaic The Evolution Of Digital Space

  1. 1. the evolution of digital advertising Hrabren Suknaic Regional Manager Adriatics, Bulgaria,Romania
  2. 2. >1.6 billion people online worldwide 48% EU households have broadband 43% EU population use the Internet almost every day
  3. 3. WHERE ARE WE HEADING
  4. 4. Shift to Internet distribution
  5. 5. Example: TV – Some Figures UK homes using online catch-up TV Global unique users on YouTube Source: OFCOM Source: Nielsen Net Ratings 23% of internet homes 330 Million UK internet users using BBC iPlayer New content uploaded on YouTube Source: OFCOM 15% 20 hours/min 1,200 TV stations/day
  6. 6. Mobile media comes of age
  7. 7. Some Figures Smartphones sold worldwide in 1H09 Number of Mobile Apps available Source: Gartner 77 million >65,000 in iTunes >50,000 from GetJar Worldwide mobile internet users Number of Mobile Apps downloaded Source:Juniper ~15% mobile users >1.5 bn from iTunes >0.5 bn from GetJar
  8. 8. Media gets personal Shared Viewing Conversation Content Shaping
  9. 9. Once upon a time
  10. 10. Opening up of the content supply chain
  11. 11. THREE REQUIREMENTS FOR SUCCESSFUL MARKETING
  12. 12. Authentically integrated
  13. 13. Fuelled by Creativity
  14. 14. Data-driven
  15. 15. YouTube Insights
  16. 16. "A great wind is blowing and that gives you either imagination or a headache" Catherine the Great

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