1. The Mobile Market
by the Numbers
Compiled April 2010
Copyright 2010 Defakto Group 1

2. THE MOBILE MARKET BY
THE NUMBERS
EveryWhereAllTheTime.com
Compiled May 2010
Photo Credit: MissTessmacher
Copyright 2010 Defakto Group 2

3. 69.6 MILLION 117%
NUMBER OF MOBILE WEB
USERS IN JANUARY 2010 COMPOUND
ANNUAL
GROWTH
67% 90% RATE OF
MOBILE DATA
OF U.S. TRAFFIC
OF THE WORLD’S
POPULATION ARE ADULTS USE OVER THE
MOBILE AT LEAST ONE NEXT 4
SUBSCRIBERS MOBILE YEARS
DEVICE TODAY
Copyright 2010 Defakto Group 3

4. 3.9 BILLION 4.6 BILLION
TOTAL NUMBER OF ESTIMATED TOTAL
NUMBER OF MOBILE
MOBILE PHONES IN USE
PHONES IN USE
WORLDWIDE AT THE END
WORLDWIDE BY THE END
OF 2009
OF 2010
2.2 BILLION
NUMBER OF MOBILE PHONES
DISCARDED IN THE PAST 5 YEARS
Copyright 2010 Defakto Group 4

5. 54%
OF INDIVIDUALS AGREED TO
RECEIVE ADDITIONAL OFFERS
WHEN OPTING IN
80%
OF WESTERN
EUROPE 49%
MOBILE USERS OF U.S. MOBILE
USERS ACTIVELY
ACTIVELY USE USE SMS TEXT
SMS TEXT MESSAGING
Copyright 2010 Defakto Group 5

6. $1.6 BILLION
ESTIMATED 2010 REVENUE GENERATED
BY MOBILE APPLICATIONS
98%
OF SMARTPHONE 48%
USERS WHO OF SMARTPHONE
DOWNLOADED AN APP USERS ONLY
IN THE LAST 3 DOWNLOADED FREE
MONTHS APPS IN THE LAST 3
MONTHS
Copyright 2010 Defakto Group 6

7. 68.5% 25 MILLION
OF MOBILE DATA USE
WILL BE VIDEO USERS ACCESSED
FACEBOOK VIA
BY THE YEAR 2015
A MOBILE BROWSER IN
JANUARY 2010
70%
OF SMARTPHONE
USERS WHO NEED
347%
SOME TYPE OF INCREASE OF
MOBILE BANKING MOBILE TWITTER
OR PAYMENT USERS IN 2009
SERVICE IN THE
LAST 3 MONTHS
Copyright 2010 Defakto Group 7

8. ABOUT DEFAKTO
Defakto is a full-service digital marketing agency based on the
core principal that what we offer and produce should always
be a reflection of What’s Best for Your Brand™.
The Defakto difference is an understanding of the full social
graph of your customer and the 360 degree view of brand
touch points. The ultimate goal is beyond the sale. The
ultimate goal is creating customers that create new
customers.
Defaktogroup.com gilbert.salazar@defaktogroup.com
Everywhereallthetime.com ken.vernon@defaktogroup.com
Copyright 2010 Defakto Group 8