Discover the main purpose of LinkedIn, Twitter, Instagram and Facebook. Keep these in mind when using each platform

1. SOCIAL
MEDIA
WHAT IS THE MAIN
PURPOSE OF THAT
PLATFORM?

2. LINKED IN
To network with other professionals including colleagues,
potential employers, business partners and new
employees
To display work samples
To display a resume
To share expertise
Job search and recruitment
For business marketing
Vaughn, P 2015, ‘How to Use LinkedIn: 35 LinkedIn Tips for Professional Networking, Business & Marketing’, Hubspot
Blog, retrieved 5 December 2016 , https://blog.hubspot.com/blog/tabid/6307/bid/23454/The­Ultimate­Cheat­Sheet­for­
Mastering­LinkedIn.aspx#sm.0000tt55dhv28fo71088ni5uyu8rf

3. TWITTER
To microblog by sharing messages with maximum 140
characters to followers
To network with communities, professionals and groups
To categorise find information easily using hashtags
To share links, videos, articles and information
For business marketing and advertising
Southern S 2016, ‘The purpose of Twitter,’ Tech in our every day life, retreived 5 December 2016,
http://techin.oureverydaylife.com/purpose­twitter­12292.html

4. INSTAGRAM
To network with users and organisations using images and
videos
To create a visual story board
To categorise and find images easily using the hashtag
To share own images to other platforms such as Facebook
or Twitter
For business marketing and advertising
Dianne, 2015, ‘What is the purpose of Instagram?’ ‘Media Pixel Consultants, retrieved 5 December 2016 ,
http://mediapixelconsultants.com/what­is­the­purpose­of­instagram/

5. FACEBOOK
To network with friends, professionals and businesses via
posts, photos, videos, live streaming and messages
To share articles, links and information to interested
communities and users
For business marketing and advertising
Gresham, n.d.,‘The Purpose of Facebook’, Techwalla, retreived 5 December 2016,https://www.techwalla.com/articles/the­
purpose­of­facebook