Pr news conference_8_6_13_final_version

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Pr news conference_8_6_13_final_version

  1. 1. 15 PR NEWS’ NEXT PRACTICES PR CONFERENCE Amelia Burke-Garcia, MA Senior Director of Digital Media Westat Sybil Wartenberg Executive Director, Brand Communication Kaiser Permanente Why Didn't I Think of That? 15 Unique PR Ideas in 30 Minutes
  2. 2. 1 Use video outtakes as exclusive content in social media : : 2 : :
  3. 3. 2 Partner with a media brand on a tweet chat : : 3 : :
  4. 4. 3 Use online platforms like MeetUp.com and Active.com to drive real-world action : : 4 : :
  5. 5. 4 Create a halo effect for your brand by not branding : : 5 : :
  6. 6. 5 Use MemeGenerator.com to integrate popular culture into your own issues : : 6 : :
  7. 7. 6 Invite your customers to tell stories that showcase your expertise : : 7 : :
  8. 8. Passively manage your dormant social accounts : : 8 : : passive 7
  9. 9. 8 Hold cross-functional daily huddles to break down silos : : 9 : :
  10. 10. 9 Integrate Vine into your gaming initiatives : : 10 : :
  11. 11. 10 Use the speed-dating model for your live events : : 11 : :
  12. 12. 11 Widen your social media channel focus to include non-traditional sites like SnapChat, Pheed, and Reddit : : 12 : :
  13. 13. 12 Create an online consumer group for perpetual crowdsourcing : : 13 : :
  14. 14. 13 Involve your mobile team from the start to ensure your content is appropriate for mobile devices : : 14 : :
  15. 15. 14 Form an issues council to help identify issues early and mitigate risk : : 15 : :
  16. 16. 15 Identify niche influencers by reviewing other people’s blog rolls : : 16 : :
  17. 17. Questions : : 17 : : questions? D

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