Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Pr news conference_8_6_13_final_version

261 views

Published on

  • Be the first to comment

  • Be the first to like this

Pr news conference_8_6_13_final_version

  1. 1. 15 PR NEWS’ NEXT PRACTICES PR CONFERENCE Amelia Burke-Garcia, MA Senior Director of Digital Media Westat Sybil Wartenberg Executive Director, Brand Communication Kaiser Permanente Why Didn't I Think of That? 15 Unique PR Ideas in 30 Minutes
  2. 2. 1 Use video outtakes as exclusive content in social media : : 2 : :
  3. 3. 2 Partner with a media brand on a tweet chat : : 3 : :
  4. 4. 3 Use online platforms like MeetUp.com and Active.com to drive real-world action : : 4 : :
  5. 5. 4 Create a halo effect for your brand by not branding : : 5 : :
  6. 6. 5 Use MemeGenerator.com to integrate popular culture into your own issues : : 6 : :
  7. 7. 6 Invite your customers to tell stories that showcase your expertise : : 7 : :
  8. 8. Passively manage your dormant social accounts : : 8 : : passive 7
  9. 9. 8 Hold cross-functional daily huddles to break down silos : : 9 : :
  10. 10. 9 Integrate Vine into your gaming initiatives : : 10 : :
  11. 11. 10 Use the speed-dating model for your live events : : 11 : :
  12. 12. 11 Widen your social media channel focus to include non-traditional sites like SnapChat, Pheed, and Reddit : : 12 : :
  13. 13. 12 Create an online consumer group for perpetual crowdsourcing : : 13 : :
  14. 14. 13 Involve your mobile team from the start to ensure your content is appropriate for mobile devices : : 14 : :
  15. 15. 14 Form an issues council to help identify issues early and mitigate risk : : 15 : :
  16. 16. 15 Identify niche influencers by reviewing other people’s blog rolls : : 16 : :
  17. 17. Questions : : 17 : : questions? D

×