The document summarizes the results of piloting the EuBike project in the Umbria region of Italy. The project involved local cycling and tourism stakeholders to develop new cycling routes and tours. Through focus groups and tours, the project identified opportunities to better promote and connect cycling infrastructure and points of interest. The final product was a 3-day art cycling itinerary. Feedback was positive, with stakeholders finding the social platform and app useful and interested in replicating the work in other regions of Italy.

1.
Eubike.bike
Cyclists
and
Tourism
Providers
Project
and
Community
Superficie 8 srl
Barbara Di Pietro
On
Cycling,
Sharing
and
Crea1ng
EuBike
Final
Conference
22
June
2016
EuBike in Italy
Umbria Region
Pilot Testing and Results

2. Contents
• Piloting Region
• Maps
• Local Participants
• Focus Groups/ Main findings
• Cycling Tours and Workshops
• Final product
• Final Results
• Feedbacks from participants
• Transferability
• Contact
Eubike.bike
Cyclists
and
Tourism
Providers
Project
and
Community

3. Umbria, Italy
The “Green Heart of Italy”, known for its landscapes,
traditions, history
The region offers a variety of nearly 30 cycling routes
covering most of the region, for beginners and most
experienced ones
The easy routes (mostly plains) are 20-30 km long, while
the medium difficulty are 30-60 km long. The difficult
ones are 65 - 100 km long

4. The Regione
Umbria paths
Assisi
–
Spoleto
-­‐
Norcia
CiEà
di
Castello
An1ca
Carsulae
(Terni)
Randonee
Cascate
Marmore

5. Local Participants
Local authorities and tourism actors:
• Regione Umbria
• Consorzio Umbria&Bike
• Sviluppo Umbria Bike in Umbria
• DIT Ternano
• Visit Alta Umbria
• Association of cycle tourists:
ASD LA BASE (Terni area)
ASD Spoleto Norcia (Spoleto)
Ciclofficina (Perugia)
www.eubike.bike

6. Focus groups
• Dates: 5/08/2014, 3/10/2014, 23/10/2014
• Participants:
- Local Authorities: Regione Umbria, Municipality
Perugia
- Associated partner: Le Mat Italy and Europe
- Cyclists &cycle tourism associations:
Ciclofficina popolare di Porta Pesa, Rampichini
CAI, Grifo Bike, AICS Umbria
- Hoteliers, DMO and tourism operators:
Franco Testi cicli, Conspoleto, Umbria & Bike,
Associazione Ecobike, Associazione Giralumbria
Extra Region: Cilento Inside –tourism operator in
south of Italy

7. Focus groups main findings
The following main key points were highlighted:
• Umbria Region has a lot of potential, but is not promoted and
communicated in an integrated way
• Tourism providers (mainly accommodation providers) are
unprepared to provide all the necessary information to cycle
tourists regarding the territory
• Tourism providers usually work alone and do not collaborate
EuBike could have helped the regional cycle tourism
development in the following ways:
• Using the sharing platform to promote the itineraries and their
points of interest in an integrated manner, even in EU
• Using the cycle tourists competence and knowledge to support
the operators to respond to the cycle tourists’ needs, making
them “operators of the territory” and not of a hotel
• Providing opportunities for cycle tourists and tourism
providers to collaborate and contribute to the amelioration of
the destination

8. Cycling Tours and
Workshops
From October 2015 until April 2016, involved 46 cycling
tourists and 60 supplier operators
www.eubike.bike
WORKSHOPS:
-12/11/2015 Spoleto &
-19/11/2015 Terni (collaboration with
Umbria &Bike consortium)
- 8/02/2016 Terni
- 04/02/2016 Città di Castello (in
collaboration with Visit Project)

9. Cycling Tours and
Workshops
www.eubike.bike
CYCLING TOURS:
-12/11/2015, cycling 20 km on the
Assisi-Spoleto path, exploring the biking
path and the points of interest in
Campello sul Clitunno area
-6/12/2015 in Terni area, in connection
with the Tour Rando path opening,
cycling nearly 35 km from the Cascate
delle Marmore to the Piediluco Lake
-22/11/2015, in Perugia (bike to work)
learning how to avoid traffic and
cycling safety, due to the lack of
cycling paths in the city center

10. Cycling Tours and
Workshops
www.eubike.bike
FINAL EVENTS:
-10/04/2016 in Terni, from Sangemini to Carsulae,
together with the Association LABASE;
-17/10/2016 in Perugia, Artibike- An art tour on e-
bike for residents and tourists

11. Final Product
The final product in Umbria is a 3-day Art cycling
itinerary, from Medieval to Modern art, starting
from Città di Castello, along the Tevere river, until
the boundaries of Tuscany
The local Tour Operator Visit Alta Umbria is going
to promote and commercialise the package and the
points of interest
Moreover a connection with a national operator
Vacanza Attiva, to promote the itineraries tested
during the project in their platform, has been made

12. Final Results
-Communication established among actors that have
never worked together
-Number of hotels and operators specialised in cycle
tourism increased and more were made aware of the
cycle tourists’ needs
-Need for a “specialised cycle tourist guide”
recognised, building a professional profile
recognised by the Umbria Region
-Long term opportunities for the destination
development proposed to the local entities,
transforming cycling events into permanent paths,
used by the local community and tourists were
proposed

13. Feedback from Participants
– eDucational Box
Useful for new tourism providers
– eMarketing Social Platform
Good marketing tool and an opportunity for the suppliers. Now
it needs to liaise with the new integrated regional platform
system: www.umbriatourism.it, launched in February 2016
– App
Very useful for new emerging destinations/ bike paths. However,
most of the cycletourism are not willing in feedbacking when
they are cycling
– The Cycle Path
Good infrastructure, fascinating and different routes, lack of
integrated system

14. Transferability
CAMPANIA REGION: 31/03/2016-
5/04/2016, workshops &cycling tour
organised, involving new
professionals, cycletourism
association and guide, co-planning
two itineraries in the Park of Cilento
PUGLIA REGION: interest in
replicating EuBike, organising
workshops to co-create new paths to
be promoted on EuBike Platform
EU: Transferability of the method to
other EU funded projects

15. Local Contacts
Superficie 8 srl
Barbara Di Pietro
barbara.dipietro@superficie8.it
www.superficie8.it
Consorzio Umbria & Bike
Laura Pinti
www.umbriabike.eu
info@umbriabike.eu