“Sustainable tourism project management in
leading European tourist destinations”
Cristina Núñez
NECSTouR Permanent Secret...
…The Next Tourism !
Launch 2007 – Creation: 2009
- A network of European Regions,
associated with representatives of the t...
Why Regions?
EUROSTAT DATA 2010
Overnight stays in accommodation structures for tourist for NUTS2 Regions
NECSTouR = <600 ...
FULL MEMBERS
27 Regional authorities (NUTS 2)
Portugal: Alentejo, Algarve
Netherlands : Zeeland
France: Provence-Alpes-Côt...
Associated Members
National,European,International public/Private Organisation working in the Sustainable Tourism Sector
...
What do we do?
Increase
KNOWLEDGE
Collection, exchange and evaluation of good practices
Presentation during high level EU ...
NECSTouR Methodology
1. Indicators
2. Blue Growth
3. Landscape
4. Governance of Cultural Routes
5. Accessible Tourism
Task...
Measuring Destinations Sustainability
2007 EC COM “AGENDA FOR A SUSTAINABLE AND COMPETITIVE TOURISM
“3.2.1. Mobilising act...
NECSTouR Regions as donors
Regions manage and allocate EU Structural Funds for tourism ….
but better results justification...
CSF 2014 – 2020: Perspectives for Tourism?
• “e-content relevant to the development of rural tourism” (EAFRD)
Thematic Obj...
NECSTouR Work Programme 2013
Work programme 2013: TESEO
Tourisme European Sustainable Economy and Occupability
Aim? Provid...
TESEO Lessons Learnt
New
forms of
tourism
Competitive
Tourism
SMEs
Tourism
creates
jobs
Tourism
research &
innovation
Tour...
Momentum: Ongoing Negotiations
Structural Funds
Regional Operational Programmes Draft by June 2013 Approval by October 201...
NECSTouR Regions as Project Managers
Main EU Financial Instruments
MFF 2007-2013 MFF 2014-2020
Cohesion Structural funds:
...
CONCLUSIONS
Undertake Strategic actions
Improve the local situation
REGIONAL AUTHORITIES HAVE A GLOBAL VISION
SOCIAL DIALO...
Thank you!
More info:
communication@necstour.eu
@NECSTouR
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2 cristina nunez

  1. 1. “Sustainable tourism project management in leading European tourist destinations” Cristina Núñez NECSTouR Permanent Secretariat Leadership and Management in Sustainable Tourism: Professionalising project management Naples, July 10th
  2. 2. …The Next Tourism ! Launch 2007 – Creation: 2009 - A network of European Regions, associated with representatives of the tourism entreprises, tourism associations and universities/ research institutes aiming at: - Develop a strong framework for regional cooperation at European level; - Develop research & development model of Sustainable tourism management; - Strenghening the Role of Regions in the European Tourism Policy - A network launched during Euromeeting 2007 in Florence - A self financed network NECSTouR
  3. 3. Why Regions? EUROSTAT DATA 2010 Overnight stays in accommodation structures for tourist for NUTS2 Regions NECSTouR = <600 million of overnight stays per year Regions’ crucial role: Sustainable tourism policy designing, implementing and fund rising Regions’ strategic position: • Gather the key local tourism stakeholders • Support tourism destinations and monitor their performance • Make the bridge between supranational and local level • Lead to public private partnerships • International benchmark and cooperate with other regions • Manage EU Structural Funds Leading Tourism Destinations Regional Competence
  4. 4. FULL MEMBERS 27 Regional authorities (NUTS 2) Portugal: Alentejo, Algarve Netherlands : Zeeland France: Provence-Alpes-Côte d'Azur, Aquitaine, Midi- Pyrénées, Bretagne, Bourgogne, Ile-de-France Italy: Emilia Romagna, Puglia, Tuscany, Umbria, Veneto, Piemont Spain: Catalunya, Islas Baleares, La Rioja, País Vasco United Kingdom: Cornwall Region Belgium: German-speaking Community of Belgium Region, Flanders Switzerland: Valais Region Sweden: Västra Goteland Region Czech Republic: Zlín Region Greece: South Aegean Islands Croatia: Istria
  5. 5. Associated Members National,European,International public/Private Organisation working in the Sustainable Tourism Sector  Representatives of theTourism Enterprises Austrian Federal Economic Chamber (WKÖ) Croatian Chamber ofEconomy (HGK) ForumoftheAdriatic and Ionian Chambersof Commerce(FAICC) French Chambersof Commerceand Industry Assembly (ACFCI) Italian Association ResponsibleTourism& Legacoop Tourism National TourismResearch Institute (ISNART)  Representatives of theSustainableTourismAssociations SustainableTourismWorking Group – National Association Coordination Italian Agenda 21 (TSGIT21) European Institute ofCultural Itineraries Legambiente Turismo Federcultura Observatory ofTourismIslandsin Europe(OTIE) Coastal and MarineUnion Statistic Institute for Northern Europe(NIT) European Federation ofNautical stations Federcultura Observatory of Tourism Islands in Europe (OTIE) Coastal and Marine Union Statistic Institute for Northern Europe (NIT) European Federation of Nautical stations  Representatives of the Academic sector Centre for Cooperative Research in Tourism (CICtourGUNE) City of Culture and of Sustainable Tourism (CCTD) Ciudad de la Energía (CIUDEN) European University for Tourism in Albania University of Girona Fondazione Campus Studi del Mediterraneo Centro Nationale di Ricerca (CNR) Luspio University of Rome - Faculty of Economics School of Business in Prague (VSO) University of Malta SiTI- High Insitute for Innovative Territorial Systems The Politechnical Insitute of Leiria University of Economics in Prague (VSE) University of Florence University of Pisa University of Leiria National, European, International public/Private Organisation working in the Sustainable Tourism Sector
  6. 6. What do we do? Increase KNOWLEDGE Collection, exchange and evaluation of good practices Presentation during high level EU Events (ETD, ETF…) Thematic Regional Conferences Database (more than 100 on the website) Increase JOINT ACTIVITIES Information, Facilitation, Development of projects Dynamic Taskforces Increase EXPERTISE Cooperation with European and International organisations: UNWTO, CoE, AREPO, RECEP ENELC, ISTO, ERRIN Increase VISIBILITY Promote the strategies and activities of the members Website, internal/external newsletter, social media, Annual Regional Conference, Taskforce Meeting Monitor, contribute and influence the European Tourism Policy: Consultations /Amendments/Positions Ensure a Bottom up CONTRIBUTION
  7. 7. NECSTouR Methodology 1. Indicators 2. Blue Growth 3. Landscape 4. Governance of Cultural Routes 5. Accessible Tourism Taskforces 1. Reduction and optimisation of use of natural resources with particular reference to water 2. Reduction and optimisation of energy consumption 3. Reduction of waste and better waste management 4. Quality of life of residents and tourists 5. Quality of work 6. Active conservation of cultural heritage 7. Active conservation of environmental heritage 8. Active conservation of distinctive identities of destinations 9. Widening the relations between demand/offer (geographical and seasonal) 10. Transport and mobility Priorities of the Agenda 2007 Thematic Approach Projects, Studies, Events, Policy, Communication… Transversal Approach 3 Pillars Social Dialogue, Competitiveness, Measurability
  8. 8. Measuring Destinations Sustainability 2007 EC COM “AGENDA FOR A SUSTAINABLE AND COMPETITIVE TOURISM “3.2.1. Mobilising actors to produce and share knowledge The European Commission will support the strengthening or the creation of platforms – by also using new technologies – where lessons drawn by good and bad practices can be exchanged and where collaboration between tourism and other related sectors can be improved. The promotion of best practices exchange towards sustainable destination management (e.g. addressing the issue of seasonality and the prolongation of the tourism season) can contribute in a significant way to the competitiveness of the tourist destinations. These platforms could allow a more specific approach reflecting the territorial and economic characteristics of destinations” ) 2010 EC COM “EUROPE, THE WORLD’S N 1 TOURIST DESTINATION-A NEW POLITICAL FRAMEWORK FOR TOURISM IN EUROPE” Action XI “The Commission will be supported by the initiative implemented in cooperation with the Network of European Regions for a sustainable and competitive European tourism (NECSTouR) and the EDEN destinations network with a view to developing a system of indicators for the sustainable management of destinations”
  9. 9. NECSTouR Regions as donors Regions manage and allocate EU Structural Funds for tourism …. but better results justification is needed to pursue the investment Next MFF 2014 – 2020 is structured in Thematic Objectives and Regions must … Integrate tourism in regional development strategy European Court of Auditors Special Report n°6, 2011, Where ERDF Co-financed Tourism Projects Effective
  10. 10. CSF 2014 – 2020: Perspectives for Tourism? • “e-content relevant to the development of rural tourism” (EAFRD) Thematic Objective 2: “Enhancing access to and use and quality of ICTs” • “development of SMEs in emerging areas such as new forms of tourism” Thematic Objective 3: “Enhancing the competitiveness of SMEs” • “sustainable tourism (including the silver economy)” Thematic Objective 8: “Promoting employment and supporting Labour Mobility” • “R&I infrastructures, promotion of R&I business advisory services, also in the field of services” Thematic Objective 1: “Strengthening research, technological development and innovation” • “Protecting, promoting and developing cultural and natural heritage” Thematic Objective 6: “Protecting the environment & promoting resource efficiency +
  11. 11. NECSTouR Work Programme 2013 Work programme 2013: TESEO Tourisme European Sustainable Economy and Occupability Aim? Provide its members with an overview of the EU Funding Opportunities for regional initiatives leading to competitiveness and sustainable tourism. What actions? • TESEO Peer review cycle of the current utilization of the Structural Funds for tourism; • Analysing complementarity with thematic programmes (Horizon2020, COSME); • Public events involving tourism stakeholders where experiences are capitalized. This is a collective learning exercise useful for the regions, which are currently writing their Operational Programmes and could include some of the recommendations learnt. How the European Commission can support this initiative? The European Commission delegates can contribute to the debate and perspectives within 2014-2020 to fund the presented actions while providing recommendations for tourism within each fund.
  12. 12. TESEO Lessons Learnt New forms of tourism Competitive Tourism SMEs Tourism creates jobs Tourism research & innovation Tourism supports entrepre neurhsip Tourism resource efficiency REGIONAL OPERATIONAL PROGRAMMES PROJECT EVALUATION & MONITORING CRITERIA ONLY JUSTIFIED TOURISM APPLICATIONS WILL BE FUNDED
  13. 13. Momentum: Ongoing Negotiations Structural Funds Regional Operational Programmes Draft by June 2013 Approval by October 2013 (Other) EU Programmes Cooperation with EC Tourism Unit to integrate tourism in upcoming programmes Why now? Partnership Agreement MFF 2014 – 2020
  14. 14. NECSTouR Regions as Project Managers Main EU Financial Instruments MFF 2007-2013 MFF 2014-2020 Cohesion Structural funds: European Cohesion Fund European Social Fund European Regional Development Fund - Territorial Co-operation (INTERREG) Structural funds: European Cohesion Fund European Social Fund European Regional Development Fund European Globalisation Adjustment Fund Agriculture & Environment European Agriculture Fund for Rural Development (EAFRD) LIFE+ European Agriculture Fund for Rural Development LIFE+ Research, Innovation and Competitiveness Competitiveness and Innovation Framework Programme: Entrepreneurship and Innovation Programme Information Communication Technologies Policy Support Programme Intelligent Energy Europe Programme Seventh Framework Programme for Research Programme for the Competitiveness of Enterprises and SMEs (COSME) 2014-2020 Horizon 2020 – Framework Programme for Research and Innovation Connecting Europe Facility Galileo and EGNOS programmes European Earth Monitoring Programme Culture and Education European Culture Programme Lifelong Learning Programme Youth in Action Programme Creative Europe Programme Erasmus for All Programme Employment PROGRESS European PROGRESS Microfinance Facility Programme for Social Change and Innovation: PROGRESS Programme, PROGRESS Microfinance,EURES Marine and Fisheries Policy European Fisheries Fund Programme to Support the Further Development of an Integrated Marine Policy European Maritime and Fisheries Fund
  15. 15. CONCLUSIONS Undertake Strategic actions Improve the local situation REGIONAL AUTHORITIES HAVE A GLOBAL VISION SOCIAL DIALOGUE – MEASURABILITY – COMPETITIVENESS SUSTAINABILITY • Methodology, structure & principles • Effective management monitoring • Investment justification • Benefits measurement
  16. 16. Thank you! More info: communication@necstour.eu @NECSTouR

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