Cycle tourism is popular in the Czech Republic, where there is a well-developed network of cycling routes including EuroVelo routes. The Czech Environmental Partnership Foundation coordinates EuroVelo routes and promotes cycling tourism nationally and through partnerships. A certification system has been established to designate cycle-friendly services and over 1,100 businesses have been certified. Marketing efforts are helping to increase the economic impact of cycle tourism in the Czech Republic.

1. Cycle tourism in the Czech Republic
VeloForum Lviv, 10.-12.10.2014
Daniel Mourek, ECF vice-president and EuroVelo Council member

2. Cycle tourism popularity
www.cyklostrategie.cz

3. EuroVelo context
www.eurovelo.org

4. Marketing EuroVelo
European level
Eurovelo.com
National level
Eurovelo.cz
www.eurovelo.com

5. EuroVelo network in CZ
www.greenwwawyws.e.ucrzovelo.cz

6. Criteria EuroVelo
• on national/regional routes, responsible NECC – Nadace Partnerstvi
• min 2 countries
• min lenght 1,000km
• marketing potential from intl point of view
• intl signposting – EuroVelo logo
• services / intermodality
• ECF coordination/NECC
www.eurovelo.cz

7. NECC in CZ
• coordination, planning, routing and intl coordination
• promotion and marketing in CZ/abroad, consultations,
presentations, evaluation, monitoring
• methodology for signposting and Marketing – Manual
• route + service certification
CHALLENGES
• funding for coordination, infrastructure
• public procurement
• national coordination/regional marketing
• lack of PPP project, cycle tourist products
• lack of competitiveness
www.greenwwawyws.g.rcezenways.cz

8. Cyklostezka Ohře

9. Vltava Cycle route
www.elberadweg.de

10. Elbe Cycle route
www.labska-stezka.cz

11. Iron Curtain Trail/EV 13
www.eurovelo.cz

12. Paneuropa Cycle Route
www.paneuropa-radweg.de

13. National network in CZ
Zpracována analýza trhu cykloturistiky, 06/2011 – vydá CzT knižně

14. NATIONAL routes criteria
• min. 3 regions/cross border, 200 km long
• signposting – 1-2 digit numbers with logo and name
• Promotion – map, App, www.ceskojede.cz + own web
• River routes: CT 7/EV7 - „Vltavská stezka“
CT 2/EV7,4 - „Labská stezka“
CT 6/EV4 - „Cyklostezka Ohře“
CT 4/EV 4,9 - „Moravská stezka“
CT 14 - „Cyklotrasa Odra – Nisa“

15. NATIONAL routes criteria
• Cultural routes
CT 1 – Praha – Brno – Bratislava
CT 3 - Praha – Plzeň - Regensburg
CT 37 – Praha – Plzeň – Norimberk - Paříž
„Panevropská stezka“
CT „Greenways Praha – Vídeň“
CT 5 – Krakow - Brno - Vídeň

16. Greenways in CZ
www.greenwwawyws.g.rcezenways.cz

17. Rail-trails in CZ
www.greenways.cz 2

18. www.greenways.cz
2
Rail-trails in CZ

19. Regional networks – South Moravia
www.cyklo-jizni-morava.cz

20. Network of Wine cycle routes
www.stezky.cz
www.stezky.cz 2

21. Wine, monuments and bicycle…
www.stezky.cz
www.stezky.cz 2

22. Moravian Wine trails
www.stezky.cz

23. Signposting system
www.stezky.cz
www.stezky.cz 2

24. Product and brand
www.stezky.cz 2

25. Infrastructure

26. Signposting CZ
www.cyklodoprava.cz 2

27. Cycle route categories CZ
Network of 44.000 cycle routes
National and regional routes: X, XZ
Local and theme routes: XZX, XZXZZ
Maintenance
Regional and local authorities and KČT
Marketing
CzechTourism and Cesko jede with partners
Regional authorities and and destinations
www.cyklodoprava.cz

28. Resting points
Strategie rozvoje Jihomoravského kraje 2020Pro

29. Intermodality – train, bus,boat, lifts
www.ceskojede.cz

30. Cycle-friendly Services
Cyklistevitani.cz

31. Certification system
• Implemented by Greenways Program of the Czech Environmental
Partnership foundation (Nadace Partnerství)
• Co-financed by EU structural funds and Czech state budget
• follows up systems Bett & Bike (Germany – 5000 businesses)
and Radfreundliche Betriebe (Austria -150)

32. 4 categories of services
• accommodation
• gastronomy
• camp sites
• castles, chateaux, info points
Must and additional criteria
for each category

33. Cycle-friendly certified bisunesses
(in total 1105)
Attractions
97 Accommodations
564
Camp Sides
67
Restaurants
377

34. Offer the possibility to wash and dry clothes and equipment
Provide a bicycle lock-box or other safe room for bicycle storage
Provide basic bicycle repair tools for simple bicycle repair
Accommodation also for just 1 night

35. Advantages for certificated establishments
• obtaining quality mark, internalization of marketing
• distinction from competition
• symbolizing in cycletourists maps of publishing companies
• contacts in cycling magazines
• mediating offer of services to cyclists abroad
• uniform propagation on internet, www.cycliklistevitani.cz (3 lang.)

36. Promotion
www.cykloatlas.cz www.turistika.cz

37. Monitoring
www.scitace.cz

38. Econimic impact
assessment
• Average spending 583,04 €
• Cycle tourists 155.000 x daily visitors
• turnover 90 mil. €
• SME s
zdroj: průzkum Sasko-Anhaltsko 2012

39. Marketing
www.ceskojede.cz

40. Marketing national routes
www.ceskojede.cz

41. Marketing
www.eurovelo.cz

42. ELBERADWEG
Intl.
collaboration
Coordination center
ERW
SOUTH
Coordination center
ERW
CENTRAL
Coordination center
ERW
NORTH
Service providers
DMC,
tourism organizations,
info centers
Tour Operators
Coordination center
Other partners
and sponsors:
Chambers of commerce,
NGO s
NP
ERW
CZ
Management

43. Marketingpools
• Municipalities/counties/regions
• Tourism organizations
• Tour operators
• Certified accommodations only
• Partners and sponsors (IHK)
Annual fee: 150-450EUR
Benefits
Mutual marketing - product,
trainings, presence at trade fairs
and bicycle events, apps,
merchandising, web,
certifications
www.labska-stezka.
cz
PARTNERS ELBERADWEG

44. Promotion EuroVelo
www.eurovelo.cz

45. Merchandising