eTailing India Workshop - Retail Track- Online Content & Cataloging Pain Points Resolved

1. Online Content & Cataloging –
Pain Points Resolved
Shoot For Web
: ragib@shootforweb.com
: 022 - 28776502

2. “If you are going to succeed at online
business,
You need to keep it virtually real…
-Anonymous
Online Content & Cataloging – Pain Points & Resolved

3. Online Content & Cataloging – Pain Points Resolved
Quality Product
Pictures
Content Creation
& Management
Blog
ManagementKnowledge Bank
Third Party Channels
Management
Social Media
Management
Planning Content & Cataloging for your Business?

4. Online Content & Cataloging – Pain Points Resolved
Appealing Product Photography –
That helps creating desire
• High quality pictures
• 360 degree view
• Unattractive backgrounds
Removal
• Shadow Management
• Reflection Management
• Image enhancement/
retouching

5. Online Content & Cataloging – Pain Points Resolved
• Unique
Content/Description
• Highlighting Product USP
• Inclusion of search
keywords
• Use of various mediums
-Articles
-Videos
-Presentations
Content Management –
Standing out of the crowd

6. Online Content & Cataloging – Pain Points Resolved
SKU Life Cycle Management –
Maintaining accuracy and perfection
New Product
Introduction
Product
Growth
Phase
Product
Mature
Phase
Product
Decline
Phase
Initial
Planning/
SKU Creation
Sensing/
SKU Update
Reacting &
Controlling
Reuse
Planning
Product Life
Cycle
SKU Life
Cycle

7. Online Content & Cataloging – Pain Points Resolved
Third Party Channel Management
• Managing product
publishing on Third Party
channels (Market Places,
Shopping Engines and
comparison sites)
• Managing channel
requirements
-Picture Requirements
-Content Requirements
Trademarks belong to their respective owners.

8. • Responsiveness
• Download time
management
-Optimizing images
-Optimizing Content
Online Content & Cataloging – Pain Points Resolved
Website Management

9. Online Content & Cataloging – Pain Points Resolved
Customer Management & Support Management
• Custo ers’ Data ase
Management -Maintaining
Exclusivity
• Customer Queries/
requirements
• Knowledge Repository / FAQs

10. Online Content & Cataloging – Pain Points Resolved
Blog and Social Media Management
• Visibility on Social Media Platforms
• Reaching maximum people through
-Advertisements
-Posts
-Articles
• I reasi g usto ers’ e gage e t a d
Involvement
Engage Involve Sell

11. Online Content & Cataloging – Pain Points Resolved
About Shoot for Web
• Product Photography
• Product Content Creation and
Management
• Web Content Management
• Third party Channel Management
-Marketplaces, Shopping engines
and Comparison sites
• Product Performance based on
Competitor analysis
(Advanced Coverage)
Shoot For Web Coverage
• Defined quality management system
• Dedicated knowledge anchor for
team development
• Effective client communication &
reporting
• Efficient transition process
• Leverage Software expertise for
automation and quality improvement
• Expertise across all the e-Commerce
Platforms
Shoot For Web Value Adds

12. Online Content & Cataloging – Pain Points Resolved
About Shoot for Web
• Backed by years of experience &
dedicated staff
• Deep customer insight across
multiple channels, categories &
Promotions
Why Shoot For Web
• High quality, low cost execution of
online operations
• Brings subject matter and technology
expertise and best practices to drive
high quality & process excellence

13. Online Content & Cataloging – Pain Points Resolved
Questions?
Shoot For Web
: ragib@shootforweb.com
: 022 - 28776502

14. Online Content & Cataloging – Pain Points Resolved
Thank You!
Shoot For Web
: ragib@shootforweb.com
: 022 - 28776502