Natasha Couture - Case Study

1. Ecommerce
Managed
Services
http://www.natashacouture.com/

2. As is state – Day 0
 Basic online portal in place
 Primarily clocking sales via Facebook and
Word of mouth, with minimal discoverability of Online storefront
 Poor ecommerce site metrics
Ecommerce Managed Services
Opportunity Area
 Build a more interactive user interface of high quality to
engage site visitors
 Develop custom tools and technology in line with target
segment and need for differentiation
 Improve digital catalog quality as a key to higher
conversions

4. Phase 1 – Day 30
 Complete site Revamp – interactive elements in
content and design infused
 Digital catalog – complete re-upload on all Product
images and Category & Description pages with changes
 Category restructuring – rework of product mapping and
logic definition
 Search engine friendly – Basic on page optimization to
increase organic traffic in line with keyword relevance
Ecommerce Managed Services

6. Business Objectives Met – Day 30
 Recommended and implemented
refined search, resulting in better quality navigation
 Custom tailoring form served as a differentiator and
critical feature for Designer Wear category
 Increase in organic searches and thereby site traffic
due to Page 1 ranking in high competition keywords
 1.4x spike in sales Revenue/Orders
Ecommerce Managed Services

7. Want to know how?
 Contact the experts!
Website: www.greenhonchos.com
Email: info@greenhonchos.com
| Ecommerce Technology | Product Management | Online Marketing |
Order Management | Customer Service | Business Consulting |
Ecommerce Managed Services