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Web Content Management Internal Selling Template


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Packed with speaking points and useful facts that support your case, this template will help build a confident and well-developed business case on how web content management can:
- Decrease operational web costs while increasing the bottom line
- Solve business challenges
- Expands web footprint
- Enable Fresh, Consistent, and High Quality Content

Percussion has made web content management a true software product with the ability to import your current site so you can be live in days. Request a 45 minute Demo today:

Published in: Self Improvement
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Web Content Management Internal Selling Template

  1. 1. Web Content ManagementRemoving roadblocks associated with getting more content online, inmore places, faster than ever before. Instructions 1. Add slides to your company template. 2. Update metrics where notes.
  2. 2. Business Challenges• Ability to generate and leverage deep customer insights to become a market leader• Effectively manage your brand’s health and reputation• Inability to prove ROI to your target audience• Difficult to assess effectiveness of sales and marketing 2
  3. 3. How to Solve Business Challenges with Web Marketing• Produce more content – Search engine ranking• Empowering Social Sharing “The rise of content – Increases visibility marketing is changing how marketing• Measuring the ROI of Marketing departments are Efforts constituted and how – Effectively track the lifecycle of a marketers communicate customer lead through the sales their messages.” funnel 3
  4. 4. What Causes these Business Challenges? 4
  5. 5. Web Content Management Strategies are Disconnected from Business Objectives• Organizational silos can cause content bottlenecks• Heavy reliance on 3rd Party or IT resources inhibits content production – Too expensive – Too time consuming• Marketers are unable to measure content effectiveness via a centralized dashboard.• Senior executives are unable to see the outcome of marketing’s efforts. 5
  6. 6. How to Solve Business Challenges withWeb Content Management• Increase content by enabling non-technical users to publish content on their own.• Create an automated workflow that eliminates operational costs.• Integrate with analytics to measure the effectiveness of content marketing programs.• Measure content and traffic to understand the impact of updating content on web traffic.• Keep careful track of pages waiting to go live and that are stuck in review states.• Quickly identify pages that need additional SEO help.• Track how quickly you are scaling new content and how frequently you are updating your pages.• Remove inefficient business processes while increasing bottom line in terms of engagement and leads. 6
  7. 7. The Value of Web Content Management• Significantly increase content contributors• Lower operational costs of the web• Raise traffic & conversions from the web• Re-use content effectively• Promote brand & vision of your organization 7
  8. 8. WCM Expands Web Opportunity• More content equates more traffic.• More traffic creates more opportunities for conversion to pipeline.• More conversion equals more leads.• More leads equals more sales. 8
  9. 9. WCM Enables Fresh, Consistent, & HighQuality Content• Increase value perception of the information provided.• Provides an effective audit trail that allows production with accountability.• The speed to market of changes and new content is improved by avoiding the IT bottleneck.• Allows for global contribution of content and information.• Deploy the required changes to templates or pages without utilizing a third party. 9
  10. 10. Summary – WCM Benefits• Decreasing Business Costs While Increasing the Bottom Line• Expands Web Footprint• Enables Fresh, Consistent, & High Quality Content• Connect Business Strategies to Business Objectives 10
  11. 11. • Leading the Web Content Management Field since 2000• 220% Increase in Sales in 2012• 400+ customers, 4000+ Live Sites• Foremost Provider of Decoupled Web Content Management• Patent pending LiveFirst Technology 11