Engage Your Prospects Based on Their Customer Journey
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New features in the Insightera personalization platform that engages your prospects based on their customer journey. The new features include segmenting according to Fortune 500 / 1000 companies, segmenting known or unknown visitors, a campaign preview feature and optimizing your A/B campaigns with Auto-Tune.
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Engage Your Prospects Based on Their Customer Journey
- 1. ENGAGE YOUR PROSPECTS BASED ON THEIR CUSTOMER JOURNEY
- 2. Webinar: Engage Your Prospects Based on Their Customer Journey June 3, 2013 Mike Telem VP of Business Development & Co-founder David Myers Marketing Campaign Strategist
- 3. Webinar Overview 1. Segment Fortune 500 / 1,000 companies 2. Identify known and unknown visitors 3. Preview for testing Campaign Calls-to-Action 4. Auto-Tune campaigns 5. Optimize landing pages & PPC campaigns 6. Questions
- 4. • Segments Inbound prospects in real-time based on: • Auto-engages segmented prospects with personalized content or offers while on site and in context, even if they are anonymous Real-time B2B Personalization
- 5. Segment Fortune 500 / 1,000 Companies • Firmographic Segmentation • Identify and target top USA companies • Example: Different content for Enterprise and SMB
- 6. Segment Fortune 500 / 1,000 Companies
- 7. Identify Known and Unknown Visitors • Customer journey and stage of sales cycle • Content offering and gating based on known/unknown visitors • Example: E-book offer for unknown visitors
- 8. Preview for Testing Campaign Calls-to-Action • Set up campaigns: Dialog, Inzone, Widget • Efficient and improved campaign testing environment • Test, preview and share before going live
- 9. • A/B and multiple campaign testing • Learning and optimization tool • Automatically runs highest converting campaigns • No more guesswork • Most relevant content for top-funnel prospects • Example: Account-Based Marketing and Real-time Marketing Auto-Tune Campaigns
- 10. Optimize Landing Pages and PPC Campaigns
- 11. Personalizing & Optimizing Landing Pages • Firmographic Relevancy (Fortune 500 / SMB) • Selects the most converting Calls-to-Action • Knowing the user's device (mobile, tablet) • Real-time decision to display content • Intuitive, learning algorithms that maximize ROI
- 12. Personalizing & Optimizing PPC Campaigns SEO, PPC and Display Ads - 45% of marketing budgets* How can you optimize? • Landing page optimization • Based on source, industry & location • Dynamic keyword insertion / messaging on landing page • Use Auto-Tune findings in PPC adverts *2012 IDC tech marketing barometer study
- 14. Upcoming Webinars Content Gating: Timing is Everything! Perfect Your Landing Pages Maximize ROI on Email and PPC Campaigns
- 15. Questions? insightera.com/blog facebook.com/insightera twitter.com/insightera Mike Telem - mike@insightera.com Connect with us:
Editor's Notes
- Segment: Organizations: Fortune 1000I think this slide should review the value for this feature. Why someone would want to do it, how it empowers their campaigns even further.
- Let’s talk more about the value, customer journey, content gating? ?Sandbox=introShow Unknown visitor option in SegmentAs a Campaign for the Unknown Visitor show campaign ?Sandbox=introFor unknown visitor showing the Insightera Introduction Video.
- Add ValuesSegment ?sandbox=previewCampaign is “Webinar Promotion” – dialog box right hand side with webinar promotion banner
- See example ?sandbox=auto-tuneB2PReal-time Marketing and Account Based MarketingCampaigns: Test - Account-Based Marketing / Test - Account-Based MarketingA/B test group: Real-time & Account-Based
- Before the next slide, let’s add an invite slide for the next two upcoming webinars.