ENGAGE YOUR PROSPECTS BASEDON THEIR CUSTOMER JOURNEY
Webinar:Engage Your Prospects Based onTheir Customer JourneyJune 3, 2013Mike TelemVP of Business Development& Co-founderDa...
Webinar Overview1. Segment Fortune 500 / 1,000 companies2. Identify known and unknown visitors3. Preview for testing Campa...
• Segments Inbound prospects in real-time based on:• Auto-engages segmented prospects withpersonalized content or offers w...
Segment Fortune 500 / 1,000 Companies• Firmographic Segmentation• Identify and target top USA companies• Example: Differen...
Segment Fortune 500 / 1,000 Companies
Identify Known and Unknown Visitors• Customer journey and stage of sales cycle• Content offering and gating based onknown/...
Preview for Testing Campaign Calls-to-Action• Set up campaigns: Dialog, Inzone, Widget• Efficient and improved campaign te...
• A/B and multiple campaign testing• Learning and optimization tool• Automatically runs highest converting campaigns• No m...
Optimize Landing Pages andPPC Campaigns
Personalizing & Optimizing Landing Pages• Firmographic Relevancy (Fortune 500 / SMB)• Selects the most converting Calls-to...
Personalizing & Optimizing PPC CampaignsSEO, PPC and Display Ads - 45% of marketing budgets*How can you optimize?• Landing...
Upcoming WebinarsContent Gating: Timing is Everything!Perfect Your Landing PagesMaximize ROI on Email and PPC Campaigns
Questions?insightera.com/blogfacebook.com/insighteratwitter.com/insighteraMike Telem - mike@insightera.comConnect with us:
Engage Your Prospects Based on Their Customer Journey
Engage Your Prospects Based on Their Customer Journey
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Engage Your Prospects Based on Their Customer Journey

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New features in the Insightera personalization platform that engages your prospects based on their customer journey. The new features include segmenting according to Fortune 500 / 1000 companies, segmenting known or unknown visitors, a campaign preview feature and optimizing your A/B campaigns with Auto-Tune.

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  • Segment: Organizations: Fortune 1000I think this slide should review the value for this feature. Why someone would want to do it, how it empowers their campaigns even further.
  • Let’s talk more about the value, customer journey, content gating? ?Sandbox=introShow Unknown visitor option in SegmentAs a Campaign for the Unknown Visitor show campaign ?Sandbox=introFor unknown visitor showing the Insightera Introduction Video.
  • Add ValuesSegment ?sandbox=previewCampaign is “Webinar Promotion” – dialog box right hand side with webinar promotion banner
  • See example ?sandbox=auto-tuneB2PReal-time Marketing and Account Based MarketingCampaigns: Test - Account-Based Marketing / Test - Account-Based MarketingA/B test group: Real-time & Account-Based
  • Before the next slide, let’s add an invite slide for the next two upcoming webinars.
  • Engage Your Prospects Based on Their Customer Journey

    1. 1. ENGAGE YOUR PROSPECTS BASEDON THEIR CUSTOMER JOURNEY
    2. 2. Webinar:Engage Your Prospects Based onTheir Customer JourneyJune 3, 2013Mike TelemVP of Business Development& Co-founderDavid MyersMarketing Campaign Strategist
    3. 3. Webinar Overview1. Segment Fortune 500 / 1,000 companies2. Identify known and unknown visitors3. Preview for testing Campaign Calls-to-Action4. Auto-Tune campaigns5. Optimize landing pages & PPC campaigns6. Questions
    4. 4. • Segments Inbound prospects in real-time based on:• Auto-engages segmented prospects withpersonalized content or offers while on site and incontext, even if they are anonymousReal-time B2B Personalization
    5. 5. Segment Fortune 500 / 1,000 Companies• Firmographic Segmentation• Identify and target top USA companies• Example: Different content for Enterprise and SMB
    6. 6. Segment Fortune 500 / 1,000 Companies
    7. 7. Identify Known and Unknown Visitors• Customer journey and stage of sales cycle• Content offering and gating based onknown/unknown visitors• Example: E-book offer for unknown visitors
    8. 8. Preview for Testing Campaign Calls-to-Action• Set up campaigns: Dialog, Inzone, Widget• Efficient and improved campaign testing environment• Test, preview and share before going live
    9. 9. • A/B and multiple campaign testing• Learning and optimization tool• Automatically runs highest converting campaigns• No more guesswork• Most relevant content for top-funnel prospects• Example: Account-Based Marketing and Real-time MarketingAuto-Tune Campaigns
    10. 10. Optimize Landing Pages andPPC Campaigns
    11. 11. Personalizing & Optimizing Landing Pages• Firmographic Relevancy (Fortune 500 / SMB)• Selects the most converting Calls-to-Action• Knowing the users device (mobile, tablet)• Real-time decision to display content• Intuitive, learning algorithms that maximize ROI
    12. 12. Personalizing & Optimizing PPC CampaignsSEO, PPC and Display Ads - 45% of marketing budgets*How can you optimize?• Landing page optimization• Based on source, industry & location• Dynamic keyword insertion / messaging on landing page• Use Auto-Tune findings in PPC adverts*2012 IDC tech marketing barometer study
    13. 13. Upcoming WebinarsContent Gating: Timing is Everything!Perfect Your Landing PagesMaximize ROI on Email and PPC Campaigns
    14. 14. Questions?insightera.com/blogfacebook.com/insighteratwitter.com/insighteraMike Telem - mike@insightera.comConnect with us:

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