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CPXi 
Haikus
We 
asked 
our 
employees 
to 
tell 
us—in 
haiku—what 
they 
do. 
See 
our 
message 
on 
the 
next 
page. 
They 
came 
back 
with 
crea@ve 
responses, 
and 
we 
wanted 
to 
share 
them 
with 
you.
CPXians: 
You 
may 
know 
what 
haikus 
are. 
Well 
that’s 
good 
because... 
It’s 
@me 
for 
you 
to 
answer—in 
haiku—how 
YOU 
put 
us 
on 
the 
map. 
How 
is 
this 
thing 
judged? 
On 
how 
crea@ve 
you 
are, 
Not 
your 
role 
or 
rank. 
First 
place 
prize 
is 
a 
Travel 
grill 
with 
a 
cooler 
Just 
in 
@me 
-­‐ 
summer! 
(SAMPLE 
ANSWER 
#1) 
"And 
how 
do 
we 
put 
CPXi 
on 
the 
map? 
Keeping 
THE 
GAME 
fun.” 
(SAMPLE 
ANSWER 
#2) 
"I 
make 
videos, 
support 
public 
rela@ons; 
communica@ons.” 
Do 
you 
understand? 
If 
not, 
send 
ques@ons 
our 
way, 
We 
will 
answer 
them. 
-­‐ 
“The 
Gamemaster” 
CPXi’s 
Marke@ng 
Team
I 
make 
the 
banners 
They 
flash 
wiggle 
bounce 
and 
move 
Click 
here 
to 
learn 
more 
-­‐ 
DANIEL 
GRUSKIN 
Graphic 
Designer, 
CPXi
Design is my life 
I design for CPX 
...I forgot the "i" 
-­‐ 
SAL 
CASTELLI 
Director 
of 
Crea@ve 
Services, 
CPXi
Hi, 
My 
name 
is 
Mark 
I 
am 
a 
Designer 
here 
at 
CPXi 
-­‐ 
MARK 
CANSINO 
Graphic 
Designer, 
CPXi
I 
manage 
the 
team 
That 
closes 
pubs 
on 
the 
reg, 
Make 
money 
money. 
-­‐ 
MICHAEL 
FARBER 
VP 
of 
Business 
Development, 
bRealTime
CPXi 
Rules. 
Mike 
Seiman 
is 
our 
leader. 
All 
hail 
to 
the 
chief. 
-­‐ 
SAMANTHA 
RACCO 
Director 
of 
Publisher 
Finance, 
CPXi
Adver@sing! 
Do 
you 
hear 
the 
clicks 
coming 
in? 
they 
sound 
like. 
"Kaching” 
-­‐ 
DAVID 
FRIED 
Account 
Manager, 
AdReady
Sweaty 
fingers 
fly, 
Minds 
connect 
through 
the 
ether 
Building 
with 
1s, 
0s 
-­‐ 
HADDON 
FISHER 
Director 
of 
IT 
Business 
Services, 
CPXi
Instagram 
Pictures, 
Retweet 
@CPXi, 
Share 
with 
all 
my 
friends! 
-­‐ 
JOHN 
ROSA 
Publisher 
Development 
Manager, 
CPXi
Plus 
market 
collateral. 
Our 
brand 
flourishes 
-­‐ 
JOHANNA 
PESSO 
Strategic 
vision 
Director 
of 
Product 
Marke@ng, 
CPXi
Haikus 
can 
be 
hard, 
But 
I 
can 
be 
crea@ve 
Programma@cally. 
Communica@on. 
I 
help 
us 
all 
put 
the 
pins 
On 
each 
other’s 
maps. 
Drinking 
beer 
at 
five; 
Untapped 
wants 
my 
loca@on 
— 
CPXi 
tag. 
I 
guess 
they’re 
easy 
Ader 
all; 
I 
could 
go 
on 
But 
I 
have 
to 
work. 
-­‐ 
STEPHEN 
FINIGAN 
IT 
Analyst 
II, 
CPXi
Alert! 
new 
message! 
Click, 
convert 
and 
win* 
*Details 
may 
apply. 
-­‐ 
EMILY 
SEIMAN 
SVP, 
Editor 
in 
Chief, 
Consumed 
Media
ruby, 
javascript, 
programma@c 
crea@ve, 
I 
see 
your 
eyes 
glaze 
-­‐ 
DENZIL 
KRIEKENBEEK 
Sodware 
Engineer, 
CPXi
What 
is 
real, 
what’s 
next? 
Programma@c 
Crea@ve 
Wave 
of 
the 
future. 
-­‐ 
JOHN 
DORAIS 
VP 
Strategic 
Accounts, 
AdReady
Drink 
5 
o’clock 
beer. 
Let 
crea@vity 
flow. 
Ideas 
galore. 
-­‐ 
MEGAN 
PREST 
HR 
Manager, 
West, 
CPXi
Having 
a 
mee@ng? 
I 
make 
sure 
you 
are 
prepared 
With 
kick 
ass 
one 
sheets. 
-­‐ 
JOHANNA 
PESSO 
Director 
of 
Product 
Marke@ng, 
CPXi
A company loved 
CPX. What's real. What's next 
A Facebook page liked 
-­‐ 
JOBY 
JOSEPH 
Lead 
Web 
Developer, 
CPXi
Anthony Coleman 
Google Ad Extraordinaire 
Sometimes He Gets Banned 
-­‐ 
ANTHONY 
COLEMAN 
Director 
of 
Media 
Buying, 
CPXi
ň+CNUQYTQVGC.KOGTKEMCDQWVO[LQDKPCUJCOGNGUURNQ[HQTDQPWURQKPVUʼn 
6JGTGQPEGYCUCIW[HTQO5GCVVNG 
9JQYCUNGIGPFCTKN[JCTFVQTCVVNG 
/CPPKPIVJG5VCVKQPU 
1H/GFKC1RGTCVKQPU 
*G	UCNYC[UTGCF[HQTDCVVNG 
-­‐ 
GABE 
BOSWORTH 
Media 
Opera@ons, 
Team 
Lead, 
AdReady

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CPXi Haikus

  • 2. We asked our employees to tell us—in haiku—what they do. See our message on the next page. They came back with crea@ve responses, and we wanted to share them with you.
  • 3. CPXians: You may know what haikus are. Well that’s good because... It’s @me for you to answer—in haiku—how YOU put us on the map. How is this thing judged? On how crea@ve you are, Not your role or rank. First place prize is a Travel grill with a cooler Just in @me -­‐ summer! (SAMPLE ANSWER #1) "And how do we put CPXi on the map? Keeping THE GAME fun.” (SAMPLE ANSWER #2) "I make videos, support public rela@ons; communica@ons.” Do you understand? If not, send ques@ons our way, We will answer them. -­‐ “The Gamemaster” CPXi’s Marke@ng Team
  • 4. I make the banners They flash wiggle bounce and move Click here to learn more -­‐ DANIEL GRUSKIN Graphic Designer, CPXi
  • 5. Design is my life I design for CPX ...I forgot the "i" -­‐ SAL CASTELLI Director of Crea@ve Services, CPXi
  • 6. Hi, My name is Mark I am a Designer here at CPXi -­‐ MARK CANSINO Graphic Designer, CPXi
  • 7. I manage the team That closes pubs on the reg, Make money money. -­‐ MICHAEL FARBER VP of Business Development, bRealTime
  • 8. CPXi Rules. Mike Seiman is our leader. All hail to the chief. -­‐ SAMANTHA RACCO Director of Publisher Finance, CPXi
  • 9. Adver@sing! Do you hear the clicks coming in? they sound like. "Kaching” -­‐ DAVID FRIED Account Manager, AdReady
  • 10. Sweaty fingers fly, Minds connect through the ether Building with 1s, 0s -­‐ HADDON FISHER Director of IT Business Services, CPXi
  • 11. Instagram Pictures, Retweet @CPXi, Share with all my friends! -­‐ JOHN ROSA Publisher Development Manager, CPXi
  • 12. Plus market collateral. Our brand flourishes -­‐ JOHANNA PESSO Strategic vision Director of Product Marke@ng, CPXi
  • 13. Haikus can be hard, But I can be crea@ve Programma@cally. Communica@on. I help us all put the pins On each other’s maps. Drinking beer at five; Untapped wants my loca@on — CPXi tag. I guess they’re easy Ader all; I could go on But I have to work. -­‐ STEPHEN FINIGAN IT Analyst II, CPXi
  • 14. Alert! new message! Click, convert and win* *Details may apply. -­‐ EMILY SEIMAN SVP, Editor in Chief, Consumed Media
  • 15. ruby, javascript, programma@c crea@ve, I see your eyes glaze -­‐ DENZIL KRIEKENBEEK Sodware Engineer, CPXi
  • 16. What is real, what’s next? Programma@c Crea@ve Wave of the future. -­‐ JOHN DORAIS VP Strategic Accounts, AdReady
  • 17. Drink 5 o’clock beer. Let crea@vity flow. Ideas galore. -­‐ MEGAN PREST HR Manager, West, CPXi
  • 18. Having a mee@ng? I make sure you are prepared With kick ass one sheets. -­‐ JOHANNA PESSO Director of Product Marke@ng, CPXi
  • 19. A company loved CPX. What's real. What's next A Facebook page liked -­‐ JOBY JOSEPH Lead Web Developer, CPXi
  • 20. Anthony Coleman Google Ad Extraordinaire Sometimes He Gets Banned -­‐ ANTHONY COLEMAN Director of Media Buying, CPXi
  • 21. ň+CNUQYTQVGC.KOGTKEMCDQWVO[LQDKPCUJCOGNGUURNQ[HQTDQPWURQKPVUʼn 6JGTGQPEGYCUCIW[HTQO5GCVVNG 9JQYCUNGIGPFCTKN[JCTFVQTCVVNG /CPPKPIVJG5VCVKQPU 1H/GFKC1RGTCVKQPU *G UCNYC[UTGCF[HQTDCVVNG -­‐ GABE BOSWORTH Media Opera@ons, Team Lead, AdReady