My articles/copywriting resume

1. 01/2015 - Current
12/2013
Bachelor of Arts - Marketing
University Of Pennsylvania
Philadelphia, PA 19104, United
States
12/2016
Master of Arts - Marketing
University Of Pennsylvania
Philadelphia, PA 19104, United
States
12/2020
Ph.D. - Marketing Dynamics
North Carolina State University
Raleigh, NC 27695, United
States
Innovative Copywriter with expertise in digital content creation.
Talented at maintaining latest knowledge of social media, various
online platforms and relevant cultural events. Results-driven with
keen understanding of analytics to measure success. Market-savvy
Copywriter with robust experience driving target audience
engagement through innovative mass communication campaigns.
Expert at leveraging business and consumer trends to define new or
re-focus existing brand strategies which drive awareness, recognition
and market position improvements. In-depth understanding of
psychology and marketing tactics to propel messaging and maximize
effectiveness.
Copywriter
iWriter.com | St Pete Beach, FL
”
ANTHONY
WYLAND
CONTACT
anthonywayland3@gmail.c
om
Altoona, PA 16601
EDUCATION
AND
TRAINING
SUMMARY
SKILLS
Copywriting, editing, and
review
•
Marketing communications
•
Excellent interpersonal
communications
•
Content development
•
EXPERIENCE
Authored strategic content using appropriate
tone and language to meet objectives.
•

2. 07/2017 - 06/2021
Web Content Writer
familiesusa.org
Studied industry best practices for SEO and
content strategy.
•
Followed style guidelines and writing project
parameters to produce on-target deliverables.
•
Reviewed creative brief to shape copy based on
project objectives and requirements.
•
Delivered high-quality, insightful, informative
and entertaining written content while meeting
tight deadlines.
•
Applied strong writing, editing and proofreading
abilities to each assignment to produce best
possible content.
•
Created web and digital media content to target
specified audiences.
•
Evaluated results of communication audits and
customer satisfaction surveys to improve
content.
•
Monitored site performance and utilization
activities, performing statistical analysis of web
traffic.
•
Managed accurate project time estimates to meet
deadlines.
•
Collaborated with IT for application
enhancements to support emerging
communications and marketing needs.
•
Utilized design and technical skills to produce
high quality promotional and functional
electronic media and materials.
•
Delivered high-quality, insightful, informative
and entertaining written content while meeting
tight deadlines.
•

3. 07/2018 - 01/2021
03/2016 - 11/2020
SEO Content Writer
Awake!
Content Writer
writersaccess.com
Collaborated with writers to develop, strengthen
and maintain individual voice and hone unique
writing style.
•
Delivered high-quality, insightful, informative
and entertaining written content while meeting
tight deadlines.
•
Managed all aspects of copy review and editing,
including guidance and oversight of production.
•
Worked closely with top leaders and talented
writing team in finalizing projects ranging in
value and complexity.
•
Oversaw creation of strategic models for diverse
accounts with strong focus on ensuring
compliance with requirements, preferences, and
missions.
•
Delivered high-quality, insightful, informative
and entertaining written content while meeting
tight deadlines.
•
Applied strong writing, editing and proofreading
abilities to each assignment to produce best
possible content.
•
Performed in-depth research into topics to write
clear and accurate copy.
•
Managed all aspects of copy review and editing,
including guidance and oversight of production.
•
Worked closely with top leaders and talented
writing team in finalizing projects ranging in
value and complexity.
•
Provided excellent service and attention to
customers when face-to-face or through phone
•

4. 11/2014 - 12/2015
Marketing Manager
McDonald's | Donegal, PA
conversations.
Formulated and launched marketing and
promotional campaigns to maximize profits.
•
Supported program outreach by managing
marketing communications, public relations and
government affairs to maximize branding
initiatives.
•
Penetrated new markets and retail channels
through strategic planning, competitive analysis
and product concepts.
•
Delivered television and print publicity by
developing and establishing partnership
promotion with high profile client.
•
Strengthened outreach and developed marketing
collateral, dealer presentations, site sellers and
welcome letters to drive interest level.
•