3. WELCOME TO AIOU’S VIRTUAL
CLASSROOM SYSTEM
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4. After studying this unit, you will be able to:
1. Know the concept of organizational behavior (OB), behavior-based
system (BBS), behavior change communication (BCC), and Behavioral
systems analysis (BSA);
2. Apply the above mentioned Management strategies in your
educational institutions to solve the issues;
3. Apply different models of organizational behaviour to achieve the
desired organizational objectives;
4. Apply behavior-based system of behavior change to real world
problems
5. Develop communication strategies to promote positive behaviors
which are appropriate to your settings.
UNIT 5: ORGANIZATIONAL
BEHAVIOR MANAGEMENT
5. ORGANIZATIONAL BEHAVIOR
Organizational behavior is the study of human
behavior in organizational setting, the interface
between the human behavior and the organization,
and the organization itself.
Furthermore, it may be defined as “the study of
the way people interact within groups. Normally
OB is applied in an attempt to create more
efficient business organizations.
6. OB LEVELS
Micro-level (The study of the individuals working in the
organizations): The topics covered by Micro OB include cognition,
decision making, learning, motivation, negotiation, impressions,
group process, stereotyping, and power, and influence.
Meso-level (The study of working groups in the organization): it
covers the working force, administrative / management group.
Macro-level (The study of how organizations behave): Macro OB
covers organizations as social systems, dynamics of change,
relationships between organizations and their environments, as well
as identity in organizational process, how social movements
influence markets, and the power of social networks.
8. • Feedback
• Investigation
• Prompt Action
• Recognition
• People
ELEMENTS OF ORGANIZATIONAL BEHAVIOUR
• Structure
• Mechanistic
form of
Organization
• Organic form of
Organization
• Job Design
9. MODELS OF OB
Autocratic: The basis of this model is power with
a managerial orientation of authority. The
employees in turn are oriented towards obedience
and dependence on the boss.
Custodial: The basis of this model is economic
resources with a managerial orientation of money.
The employees in turn, are oriented towards
security, benefits, and dependence on the
organization.
10. MODELS OF OB
Supportive: The basis of this model is leadership
with a managerial orientation of support. The
employees in turn are oriented towards job
performance and participation.
Collegial: The basis of this model is partnership
with a managerial orientation of teamwork. The
employees in turn are oriented towards responsible
behavior and self-discipline.
11.
12. BEHAVIORAL SYSTEMS ANALYSIS
(BSA)
Focuses on performance improvement in organizations through
the methods and principles of behavior analysis and systems
analysis.
It is a scientific discipline that studies the behavior of
individuals.
It maintains the behavior which is the product of individual's
interaction with the environnent.
All social organizations (e.g. educational institutions) are
comprised of individuals' behaviors and their products.
Systems Analysis is a scientific discipline that studies the
operations of complex systems such as organizations, and
focuses on the interactions between parts of those systems.
13. BEHAVIORAL SYSTEMS ANALYSIS
(BSA)
Behavioral Systems Analysis draws upon basic and applied
research.
Behavioral Systems Analysis views organizational performance as
a scientific subject matter.
Behavioral Systems Analysis is an approach to organizational
design and management.
It is based on the premise that organizations are complex systems.
A primary goal of BSA is to create a balanced application in
which areas of poor performance are improved, areas of high
performance are maintained, and employee performance
outcomes are directed towards organizational goals.
15. BBS is the application of science of behavior change to real
world problems.
It is a process that creates a safety partnership between
management and employees
It focuses on what people do, analyzes why they do it, and then
applies a research-supported intervention strategy to improve
what people do.
BBS is not based on assumptions, personal feeling, or common
knowledge but it must be based on scientific knowledge
(empirical evidences).
BEHAVIOR-BASED SAFETY (BBS)
16. Behavior change communication is an interactive
process of any intervention with individuals,
communities and/or societies to develop communication
strategies to promote positive behaviors.
Provides a supportive environment to enable people to
initiate, sustain and maintain positive and desirable
behavior outcomes.
It is the strategic use of communication to promote
positive health outcomes, based on proven theories and
models of behavior change.
BEHAVIOR CHANGE
COMMUNICATION (BCC)
17.
18. ETHICAL LEADERSHIP
PRINCIPLES
Social responsibility: Responsibility to others arises whenever
people have power in an organization.
Open communication: The organization will operate as a
two-way open system, with open receipt of inputs from people
and open disclosure of its operations to them.
Cost-benefit analysis: In addition to economic costs and
benefits, human and social costs and benefits of an activity
will be analyzed in determining whether to proceed with the
activity. As the general population learns more about
organizational behavior, it will be more difficult to manipulate
people, but the possibility is always there. That is why society
desperately needs ethical leaders.