2. I`m an English teacher from Argentina. I love both
teaching and using technology in my classes. I teach not
only general but also specific English. I teach English at
schools and in an English institute. I also teach at college
English for Agriculture and Maritime Studies. I`ve got a
degree in instructional design. I love writing.
▶ Audioboo - mateach - Posts.mp3
This is a video with some quotes
I`ve written for my facebook page.
This is my blog:
English Lovers https---www.facebook.com-EnglishloversArgentina - YouTube.mp4
Technology for Education.htm
3. The Power of Advertising: pages
Social media and the end of gender: pages
and
and
Advertising: page
Review about the film “The Greatest Movie Ever Sold” pages
and
4. Read and listen to the text.
The power of advertising.mp3
By Monita Rajpal, CNN.
London, England (CNN) -- Everywhere we go, everywhere we look, we are inundated with messages.
We don't even have to think for ourselves. All we have to do is sit on our comfy couch and be told how to
live our lives. From how to look, what to wear, what to eat, what our homes should look like, how to
meet people, what to drive, practically every facet of our lives is taken care of. That is the power of
advertising. A good advertisement tells us we need something even before we think we do. It offers us a
look into the ideal life, the ideal body, the ideal mate, all wrapped in an ideal world. If I sound cynical I
apologize. Really I'm not. I am amazed at the influence advertising has on our lives and the power these
"ad men" (and women) have over us. On "icon" this month we look at this powerful world, both from the
brand's perspective and from the perspective of the people behind the iconic commercials. We travel to
Atlanta, Georgia, the home of Coca Cola. While we were editing this piece for the show, I saw the iconic
hilltop Coke ad with the song, "I'd like to teach the world to sing." Remember that? Well, for the rest of
the afternoon I couldn't get that song out of my head. That's the power of advertising. You need to know
exactly what it is you want people to do. I headed to the Saatchi and Saatchi offices in London to seek
expert guidance. And I got it. Richard Huntington, Director of Strategy of Saatchi & Saatchi, sat me
down and helped me work through the thought process involved in creating an effective campaign. It
comes down to the bare basics of identifying the issue or the problem (in my case, why do people not
volunteer?) and then finding a solution to fix it. He said, "Be clear, be straightforward, be believable ...
You need to know exactly what it is you want people to do ... Think what you want to think and then start
to edit on the basis of does it sound motivating, does it sound credible."My brain started to think in a
whole new way. It actually felt freer and more open. In this age of multiple mediums, advertising is
everywhere -- whether it's a pop-up campaign with people dancing at the train station (T-Mobile) that
serves a multitude of platforms from television to the web, or a home-video-type commercial that is
posted on YouTube. We may not have to think for ourselves as much but we do have to be more
discriminating to decipher what is credible and what isn't. Bottom line though, advertising is a part of our
existence. The good news is we're the ones with the power to choose.
Coca Cola Advertisement - Khally Bokra A7la.mp3
5. Answer the questions
To what extend does advertising influence our lives?
What does the author pay attention to?
What example of the power of advertising does he refer to?
What do you need to know to succeed?
Vocaroo Online voice recorder.htm
What does the author advise people?
Answer the questions.mp3
Record your answers.
Vocaroo Online voice recorder.htm
6. Watch the video about “Social media and the end of gender”.
advertising no subtitles.mp4
Decide whether the statements are TRUE or FALSE. Justify.
1.Media climate generally provides a real mirror of our lives and of our
gender.
2.Age has a huge impact in media programming.
3. If you participate in social media networks you belong to the same old
demographic categories.
4.Demographics doesn`t help to understand about consumers.
5.Media companies are going to use women to get data for their business.
True or False.mp3
7. Watch the video again and fill in the blanks.
h9a5ekwhfv.htm
Now watch the video with the subtitles and check your answers.
consubtitulosadver.mp4
8. Listen to some American commercials and immerse in the world of
advertising.
WaliHassan_VO_Demo_FINAL.mp3
Now do the crossword.
crossadvertising.htm
10. Watch the trailers of the film “The Greatest Movie Ever Sold”.
The Greatest Movie Ever Sold - Official Trailer [HD] - YouTube.mp4
The Greatest Movie Ever Sold Part 1 For Full HD - YouTube.flv
Write a review of the film in this Crocodoc. You can work in teams.
Write a review about the film.docx Crocodoc.htm
