Qualitative and Quantitative Research : What Sets Them Apart?

1. Qualitative and Quantitative Research
: What Sets Them Apart?
Presented by : Emisha Ravani
Department of English,
Maharaja Krishnakumarsinhji Bhavnagar
University

2. Sem 4 (M.A.)
Roll no. 07
Enrollment no.: 4069206420210031
Paper code : 22416
Paper no. & paper name : Paper 209 Research Methodology
Submitted to : Smt S.B. Gardi, Department of English,
MKBU
emisharavani3459@gmail.com

3. Quantitative analysis oriented
in gathering information
focuses on describing a
phenomenon across a larger
number of participants
thereby providing the
possibility of summarizing
characteristics across groups
or relationships.
(Rhodes)
The qualitative
approach to gathering
information focuses on
describing a
phenomenon in a deep
comprehensive
manner.(Ben-Eliyahu)

4. Quantitative Research Qualitative Research
Test hypothesis Formulate hypothesis
Expressed in numbers Expressed in words
Larger sample size Smaller sample size
Math/statistical analysis Summarize, categorize,
interpret
(Sinaga)

5. Qualitative research is deemed to be much more
fluid and flexible than quantitative research in that it
emphasizes discovering novel or unanticipated
findings and the possibility of altering research plans
in response to such serendipitous
occurrences.(Bryman)

6. ● Orientation of Meaning
● Data and cases
● Hypothesis and founding
● Researcher’s Conceptional
Roles
● Sensitivity
● The goal (Sinaga)
What Sets Them Apart?

7. As Alan Bryman used the view by Douglas,
Since all research methods have costs and benefits, and since they
differ greatly in their particular costs and benefits, a researcher
generally finds it best to use some combination or mixture of
methods.
When we speak of 'quantitative' or 'qualitative' methodologies, we
are, in the final analyses speaking of an interrelated set of
assumptions about the social world which are philosophical,
ideological, and epistemological. They encompass more than simply
data gathering techniques.(Bryman)

8. Triangulation Method
Triangulation refers to the use of multiple methods or data sources in qualitative research
to develop a comprehensive understanding of phenomena. (Patton)
Denzin (1978) and Patton (1999) identified four types of triangulation: (a) method
triangulation, (b) investigator triangulation, (c) theory triangulation, and (d) data source
triangulation(Cope)

9. Ben-Eliyahu, Adar, Ph.D. "Understanding Different Types of Research: The Difference Between Qualitative and Quantitative
Approaches." The Mentor: An Academic Advising Journal, 24 Nov. 2014, http://chronicle.umbmentoring.org/on-methods-
whats-the-difference-between-qualitative-and-quantitative-approaches/.
Bryman, Alan. “The Debate about Quantitative and Qualitative Research: A Question of Method or Epistemology?” The British
Journal of Sociology, vol. 35, no. 1, 1984, 75-92(18pages). JSTOR, https://doi.org/10.2307/590553.
Cope, Diane G. “The Use of Triangulation in Qualitative Research.” Methods & Meanings41, vol. 41, no. 5, 2014, pp. 545–547,
https://pubmed.ncbi.nlm.nih.gov/25158659/#:~:text=Triangulation%20refers%20to%20the%20use,of%20information%20fro
m%20different%20sources. Accessed 9 3 2023.
Mendershausen, Horst. On the Significance of Professor Douglas Production Function. The Econometric Society, vol. 6, no. 2, 1938,
pp. 143-153. JSTOR, doi: 10.2307/1907145, Accessed 9 Mar. 2023.
Work Cited :

10. Patton, Michael Q. "Enhancing the quality and credibility of qualitative analysis." Health Serv Res, vol. 34, no. 5 Pt 2, Dec. 1999, pp.
1189-1208. PMID: 10591279; PMCID: PMC1089059.
Rhodes, Jean. “On Methods: What’s the difference between qualitative and quantitative approaches?” The Chronicle of Evidence-
Based Mentoring, 13 October 2021, https://www.evidencebasedmentoring.org/on-methods-whats-the-difference-between-
qualitative-and-quantitative-approaches/. Accessed 8 March 2023.
Sinaga, Aldon M.H.P. “Difference Between Qualitative And Quantitative Analysis And How It Should Be Applied In Our Research.”
Academia.edu, 2014,
https://www.academia.edu/10722206/Difference_Between_Qualitative_And_Quantitative_Analysis_And_How_It_Should_Be
_Applied_In_Our_Research. Accessed 8 March 2023.