research

1. Task 4: Research
Emily Shaw

2. Stamp out the stigma campaign
-The NHS produced a set of posters to campaign and raise awareness about mental health issues in series of posters the posters all have the
same layout where there is a face directly in the center of the page with generally quite dull lighting and the face looking directly towards the
viewer as if to try and make eye contact, each poster also contains the words that may be used as an insult at people with mental health issues.
The campaign also uses a variety of different people in the images to help show that everyone can be effected by mental health issues its not
just young or old people.
-The ‘Stamp out the Stigma’ campaign was generally made up of posters. The logo of for stamp out the stigma is also very bold and effective
due to the bright red colour and the way the words are made to look like it has been stamped on the page.
-Another noticeable thing about this campaign is that in the lower section of the page there are some facts and figures to help show how
common and normal mental health issues are also in the sentences at the bottom the page they include real stories of people with mental
health issues and this may make people more aware or the issues people can face. As well as this the colour scheme is very effective as its very
dark with pops of white for the text beneath the image and then the highlights of red brought through the logo and some key words in the
sentences below the faces.
-As well as this in their campaign to get pledges they had some celebrity endorsement from people such as Stephen Fry to try and encourage
people to pledge.
-The campaigns aim was to ‘On 1 April 2010 we launched our campaign, asking people to make a pledge not to use words such as ‘psycho’,
‘retard’ and ‘nutter, which can hurt, offend and stigmatise people suffering from these complex and often distressing conditions.’
-’In April 2011 we achieved our initial goal by collecting over 106,000 pledges from members the public promising not to use these stigmatising
words.’
-The simple yet bold font is very effective at making the posters easy to read and understand as well as not using complex language helps it
communicate with a vast range of people.

3. Mind- Find the Words campaign
-Mind have had a variety of different campaigns to try and raise awareness
of mental health issues and generally push these campaigns more during
mental health awareness week.
-The find the words campaign helps people talk to their GP if they think they
are struggling with mental health issues.
-The campaign helps support the people working in the GP practices and the
people visiting the GP practice rather than just targeting one of the other.
-For this campaign on their website they have put together short films
display how people can talk to their GP’s about mental health issues they
may be facing.
-Not only does this campaign provide help for people trying to approach
their GP it aims to help raise money for better training for the GP’s and
nurses so that they can provide better care for people with mental health
issues.
-This campaign uses a lot of bright colours which is quite unique to how
other organisations have gone about portraying this issue, as well as this
mind have used a lot more positive outlook on it to help show another side
to it. The bright colours help to portray a more positive message and
engaging campaign as it makes a very eye catching website and look s they
have used what look like hand drawings rather then actual images of people
which I think is very effective way of keeping it looking professional yet still
personal and engaging to people who make not have a personal link to
mental health.
-The blue colour scheme used by mind is also very effective at give it a
calming look as the blue and yellow tones compliment each other to give
them a more calming look to he homepage and less black and white.
-The handwritten font also helps makes the page appear more homemade
and friendly as it doesn’t appear like a big organisation has made to try and
just raise money its helping to actually support people who are struggling to
talk about their mental heath issues.

4. Rethink Mental Illness
-The rethink campaign was aiming to get people to
get in contact with their local MP to help stop the
government cuts on vital support of people with
mental health issues.
-A place to call home was specifically targeting
people with severe mental health problems and
help to provide these people with safe and secure
homes where they can receive the help and support
they need.
-Their aim was to get sustainable funding for these
people to have supported housing.
-They have a very simple layout to their website
which easy for anyone to follow and also the colour
scheme they use is very simplistic as they have the
basic black, white and blue with pops of red so only
primary colours used to ensure that the home page
isn't over powering and too busy to focus on
anything.
-As well as this the way that the text is written is
fairly straight forward and doesn’t eliminate anyone
from it as it isn't targeted towards anyone in
particularly however I do think that it may be aimed
towards a slightly older audience as it the images
used aren’t of young people and the way the
website is laid out and structured I think would
appeal to an older audience as it isn't as memorable
and eye catching as the home page for Mind.
-The place to call home poster do have more of a
positive look to them as they are trying to promote
something good for people with mental illness
rather than showing them as a problem.

5. Mental health and the death of the
'headclutcher' picture- www.bbc.co.uk
-BBC wrote a story on the charities and campaigners who were being backed by
Stephen Fry to try and change the generic image which is used to show someone
suffering with mental health issues.
-The campaign was launched by Time to Change and anti-stigma organisation run
by Mind and Rethink Mental Illness. Their main aim was to change the way that
stories to do with mental health are displayed.
-‘"One in four of us will have a mental health problem in any year - and our
responses are very, very varied - we don't all spend our time slumped in a
corner with our heads in our hands," says Sue Baker, the director of Time to
Change.’
-The campaign carried out some research and found that 80% of the 2,000
people they asked said that the ‘headclutcher’ image didn’t show how it felt to
have a mental health problem.
-To help reduce the ‘headclutcher’ images Time to Change have released a
number of images for free use by the media so that the generic images can stop
being used to illustrate mental health problems.
-The images that Time to Change put out are all off people who have experienced
mental health issues. The images all show more of the face than what would
usually be shown to represent someone with mental health issues.
-‘The campaign has received the backing of the UK Picture Editors Guild, which is
just as keen to see some fresh, realistic and more positive images associated with
mental health problems.’

6. Time to Talk Day
-All the information used on this infographic is from Mind, Time to Change and the
Mental Health Foundation therefore it’s a trustworthy source of information.
-The way that this is presented I think is very effective as it uses a simple yet bright
colour scheme and doesn’t target as specific gender or age and therefore keeps it
open to anyone and also by only having simple facts and figures it also doesn’t
eliminate any age groups.
-Another good thing about this infographic is that the numbers are highlighted and
made clear using a simple serif font in bright colours and makes it clear an eye
catching to an audience.
-The aim of this infographic is likely to be to show how common mental health
issues are is trying to break down how its still a taboo topic even though 1 in 4
people will experience a mental health issue throughout the year. As well as this
the poster highlights the fact that people are very cautious and anxious when it
comes to telling their family and friends as they can be afraid of what they will think
of them.
-The basic illustrations which go along side the statistics are also an effective way at
displaying the information and helping to visualise the information being provided
as it helps to show a visual representation of the facts and therefore this makes it
more engaging and eye catching to an audience.
-Another thing that this poster does is that it ends with a positive outlook on the
time to talk day as they use the idea of hope and that they hope that 1 million
conversations will be held across the Time to Talk Day.
-Also on this poster not only does it display facts and statistics it also shows a small
amount of information on the campaign itself and what they're aiming to do in the
speech bubble which is representative off the idea that its ‘time to talk’ about
mental health issue.
-The bold ‘it’s time to talk time to change’ is very eye catching and helps draw the
eye to the bottom of the page once the eyes have flowed down from the mental
health speech bubble and over the statistics it leaves a bold final message making it
clear what their aim is.

7. Mindfulness campaign- Mental Health
Foundation
The look of this
campaign I think is
very effective as
the jumble of
things which is
representative of
what can stress
people out and
what can lead to
people getting
issues with their
mental health.
As well as this I
think that the
posters are very
eye catching due to
the bold imagery
within the poster it
helps to draw the
eye in an unusual
way as there isn't
always just one
key, bold image
there is usually
quite a lot of words
on the poster to
help catch the eye
of an audience.
The bold yellow colour is also fairly unique to mental health campaigns there is usually quite dark look to them where as this has the yellow
colour which helps add a slight positivity to the overall poster and it doesn’t just have this one shocking image. Also there’s a slight play on
words with the mind ful ness it the top left corner which could also reflect how peoples minds are full of stress which also relates to the
image and the ‘what's playing on your mind?’ comment in the bottom right corner which is a rhetorical question making people ask
themselves the question and also brings up the idea of what's so important to jeopardise your mental health.
The simplicity of this
poster I think is very
effective at
portraying the
message as it shows
the mind as the
busiest, messiest
and most chaotic on
the person. Also this
poster has quite a
lot of
representations for
example it shows
the people having
normal bodies
suggesting that its
not always visible
when someone has
a mental health
issue. As well as this
there are different
things that effect
and control people
and this is an
effective
representation of
that due to the
tangled mess of
things in the peoples
‘head’

8. Talking Change- NHS logo
-This NHS leaflet I think has some strong features but also some weaknesses for example the
graphics and imagery looked quite dated and not very eye-catching for a younger audience.
However some good things about this leaflet is that I like the purple gradient background and
the ‘Feeling under pressure?’ rhetorical question in the center as I think its effective at helping
catch someone's attention if they were under pressure and could go on the help them deal with
stress in a more healthy way.
-Another good thing about this leaflet which is more discrete is the way they have mentioned
mental health issues being common and showing that having a mental health issue is very
normal as seen by the statistics in the info graphic earlier, but by having the words ‘common
mental health problems’ helps to make people suffering not feel alone as it helps to normalise
the idea that many people suffer with mental health problems not just them.
-I think that the imagery on this poster isn't as good as others I have looked at as it doesn’t
catch someone's eye or stand out amongst a large selection of of leaflets its quite plain and
bland looking this could be due to the easy to read fonts or the image of the steam coming out
of kettle. I think the idea and imagery behind the steam coming out of the kettle is effective
however I think it could've have be represented in a better way to help make a more engaging
look for the front page of a leaflet.
-As well this it helps to indicate their aims of putting on workshops and talking therapies for
people with mental health problems. By displaying this information clearly helps people know
how they are aiming to help them and whether they think it would help them.

9. Amnesty International
-I think amnesty international’s campaign was very affective and eye catching by using this bright bold yellow colour in ever poster and
using real stories from people who have suffered with mental health problem. Not only does it show what each person suffered with it
also shows where they are now and what they’re doing which helps to inspire people to progress through their issues and not to let
mental health issues hold them back.
-By having the amnesty international logo visible and large it helps to clearly indicate who this campaign has come from and who to get in
contact with if you're in need of support due to there being a web address that people can use to get in contact with them to get help.
-Another good thing about these posters is how they use short simple sentences in the bold black font which helps to catch peoples
attention and also means that there isn't too much for people to read when they first see these posters because they're too the point and
don’t ramble about unnecessary things. And this then helps people to carry on reading and process the information quicker.
-Also due to this poster being very simple and by having the images as a head shot and at eye level helps to catch peoples eye as it feels
like they're looking at you and can help make it look more personal as if they're talking to you specifically.

10. See Me campaign-I really like the look of this campaign as I like the
look of the hand drawn characters and writing as
looks as if it would appeal to a younger audience
and because of all the bright colours it makes it
very eye catching colours yet stills runs with a more
simplistic theme so that the page doesn’t look over
powering.
-Also the idea of its okay not to be okay I think
would be very effective at helping people that
didn’t know they had a mental health issue or
hadn't been diagnosed with a mental health issue
because they didn’t feel like there was anything
problems. As well as this it helps to add a positive
under tone to the whole campaign especially by
using these hand drawn characters it is makes the
whole campaign feel more personal by using the
the hand written font.
-This campaigns aim was to help to try and end the
stigma and discrimination towards people with
mental health problems. The campaign included 6
segments these were understanding mental health
stigma and discrimination, experiencing stigma and
discrimination, stigma relating to individual mental
health conditions, what you can do to stop stigma
and discrimination, the role of family and friends
and also includes personal stories. By including the
personal stories segment I think helps people not
feel alone.
-I think the use of these bright colours helps to also
give of positive connotations and doesn’t look at
mental health in a negative way like the what a lot
of campaigns use a black and white colour scheme.

11. Young Minds Vs.-The young minds Vs. campaign is aiming to
tackle a range of different problems from
taking stress at university, bullying and
tackling unemployment. For this campaign
there is over 1500 young people helping to
raise awareness and campaign within their
communities and online. Not only this but
the campaign also led to young people
working with local decision makers to
directly influence the services and the
support provided for young people. The
campaign was also funded by The Big Lottery
Fund from the reaching communities
programme and comic relief.
-By having young people at the root of this
campaign it helps to have their say in the
topic that is based around them. As well as
this it helps them to know what people their
age would like and would catch their
attention.
-The look of the campaign I also think is
effective as there is some variety within the
posters as each one is based on a different
topic that these young people are trying to
face, as its created by young people it is also
more likely to be seen and appreciated by
people the same age.
-I think the colour scheme of this campaign
is also very effective as its different to other
campaigns which generally are either black
and white or using blue toned colours which
is why I think this campaign stands out
amongst others.

12. Tea and Talk
-Tea and talk was an event that the mental
health foundation encouraged people to
get involved with. The event asked people
to hold their own tea and talk events either
on the 10th October (mental health day) or
any day of the year. The home page
provided lots of information for anyone
that wanted to have a go at putting on their
own tea and talk party. They provided
resources, recipes and the information on
how to donate to the mental health
foundation.
-I think this is an effective way of getting
people involved especially with the
popularity of The Great British Bake Off
inspiring people to start baking this event
helps stick with that trend but also helps
spread the word about the mental health
foundation.
-Also on the homepage of the tea and talk
page there is a section on a real story
about 2 peoples tea and talk event and
how these 2 people hold a tea and talk
event every year since they started in
February 2013. this can also help inspire
people try it as you can see what other
people have don’t before it helps give
people an idea of what kind of things they
could do.

13. ‘I’m fine’- Mental Health Foundation
-This campaign is trying to fight the idea that when
people are asked how they are people generally say
that they are fine even if they aren't. Not only are they
trying to change the way people react to being asked if
they’re okay they are also trying remove the gap in
men and women as females are much more likely to
seek help then men even though mental health issues
are just as common amongst men.
-I think the good thing about this campaign is the
banner for it has an image of a men rather that in
many other mental health campaigns there's more
images of women.
-This campaign was started in November 2016 after
they found out that people say they they're fine 14
times a week but only meant it 19% of the time this
then lead to them campaign to get people to be more
honest about how they feel. This campaign as gave
people a number that they could text to get tips on
good mental health and I think this is a very good way
to get people to improve their mental health as it is a
quick and easy solution for people with busy lives that
don’t have the time to go and get professional medical
help.
-I like the simplicity of their banner I think its very eye
catching because of the unusual layout and by using
the mans face to make the words more off center and I
think this helps create a more interesting banner look
at also where it written how the person is actually
feeling I think by blurring some of the words helps to
show the how the person really feels can get ‘blurred
out’ and forgotten about because people are too busy
with their everyday life.

14. Kilimanjaro trek- Mental health
foundation
-The mental health foundation also put on a trek to
Mount Kilimanjaro to help raise money the charity to
help people with mental health problems.
-By putting on events like this it can help to increase the
charities popularity and get some more publicity by
making it more high profile and getting as many people
to join as possible.
-Not only does the trip give people a once in a lifetime
opportunity it also gives people the chance to raise a lot
of money for charity and helps a variety of people by
getting sponsors from their friends, family and
colleagues.
-By having all the information on one page helps people
get all the information that they need quickly and easily
without having to search for it in other places also this
page contains the itinerary for the trip so that people
can know what to except from the trip.
-By putting on such a unique event helps to due more
attention to the charity as not many organisations would
put on events like this to help try and raise money as its
very unique and a once in a lifetime experience.

15. Logos
-I think that the mind
logo is very effective at
showing how sometimes
your mind can be a mess
and this can be seen in
the scribble like font and
scribble before the word
mind.
-Also I think that the
handwritten font works
very well and makes it
look more personal like a
handwritten letter.
-The dark blue shade also
has connotations of
tranquility and calmness
it also is considered to be
beneficial to the mind
and body and therefore it
is effective as one of the
colours used for a mental
health charities logo
colour.
- The mental health
foundation logo is a
lot more simplistic and
plain as it only has the
more interesting
section of the logo as
the two letters M and
H crossing over each
other and linking
together other than
that it is very
simplistic both in the
style and colour and
therefore helps to not
distract from any of
their work and helps
to make a very
memorable logo as
there isn't much to
remember about it as
it isn't over
complicated.
-This logo is quite
different from the others
even though it still uses
the same blue colour to
help give off those
calming connotations
however this logo is a lot
brighter and more eye
catching because of the
use of the blue circle to
highlight the white cut
out letters and this would
look very effective on
many different pages.
Also the circle has
symbolism of unity and
inclusivity.
-I think logo is very
effective by using the two
hands linked together or
‘clasped’ together to help
represent their
organisaton name and also
reflects their slogan of
your not alone as there's
the two hands holding
each other which then
forms the heart shape and
I think this is very effective
at showing there message
through a simplistic image
of hands linking.

16. Redbubble Merchandise
-On redbubble there's a variety of different merchandise relating to mental health awareness ranging from stickers to t-shirts to scarves and
many other items they all have a range of different ideas behind them whether it’s the semi colon movement or more about the erase the
stigma idea however I like a lot of the bright colours and more of the positive look that has been given to this merchandise telling people its okay
to have mental health problems and that its normal.
-Because there are so many different idea on mental health merchandise I think either the very bold colourful ones stand out and the more black
and white simple ones help make more of a bold statement and are also very eye catching but the colourful approaches help to give more of a
positive outlook on it rather than the black and white gloomy negative take on mental health issues. Also I find that the colourful imagery helps
draw in more peoples attention even if they have nothing to do with mental health issues they are just very attention grabbing and can help
capture peoples attention.