Anthony Mitchell – Why Deliverability Matters
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Ever wondered why it's such a challenge to deliver to the Inbox? what are the top challenges we face today? How can we prepare our email marketing campaigns to overcome these hurdles and ensure we follow 'best practices'. From building domain reputation to maintaining good Inbox placement rates, what's new to the world of deliverability and how can we stay in the Inbox.
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Anthony Mitchell – Why Deliverability Matters
- 1. http://InboxSys.com Why Deliverability Matters? By Anthony Mitchell
- 4. http://InboxSys.com Deal? no brexit, no mention of GDRP
- 6. http://InboxSys.com Why Deliverability Matters What is Deliverability? The art and science of delivering to the Inbox Why does it matter? As marketeers we are creating some great content and to get our message seen, we must deliver to the Inbox for the best ROI. Let me tell you a story…..did you know
- 7. http://InboxSys.com Spam predates the Internet Thank Thuerk…
- 8. http://InboxSys.com We’ve come a long way… - RFCs created for frame work - FBLs - Laws and policies - Rules and Regulations - Plus a lot more
- 9. http://InboxSys.com The Dark Side o Phishing attacks o Identify theft o Spam o Botnets o Ransomware o Malware
- 11. http://InboxSys.com Permission based • Consent • Set Expectations • Preference centers • SOI, DOI, COI
- 12. http://InboxSys.com Trust & Reputation • Reputation is built based upon Trust • You are who you say you are • Acceptable Behaviour
- 14. http://InboxSys.com Manage your Unsubs/Complaints • List unsubscribe • FBLs with ISPs • Include functioning unsubscribe links in body
- 16. http://InboxSys.com ISP LANDSCAPE – where are you sending to?
- 18. http://InboxSys.com Don’t forget to water your plants..
- 23. http://InboxSys.com Best Practices / Takeaways • Collect Data with correct permission • Set expectations for subscribers • Create good content to increase user engagement • Embrace changes • Ensure your setup is technically sound • Pro active Deliverability Monitoring
- 24. http://InboxSys.com Technical Configuration & Reputation
- 29. http://InboxSys.com How do you monitor your deliverability?
- 30. http://InboxSys.com Thank you! Any Questions? anthony@inboxsys.com