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Artificial Intelligence
in email marketing
Gabor Koncz
CEO & Founder, Automizy
gabor@automizy.com
EMAILING 2020, Prague, 03-10-2019
Better
Faster
Cheaper
Better
Faster
Cheaper
Better
Faster
Cheaper
Better
Faster
Cheaper
Acceleration Accuracy Automation
What is Artificial
Intelligence?
Statistics &
Probability
Algorithms
A/B Split Tests and Multivariate Tests
Are Algorithms
Machine
Learning
Supervised
Learning
RED
Unsupervised
Learning
RED
COLORS
SHAPES
Deep Learning
Many Layers of Machine
Learning
=
Deep Learning
Machines that think like us
faster
… only better
cheaper
Deep Learning
Machine Learning
Algorithms
Statistics & Probability
What Else AI Can NOT Do At Present
Empathy Judgement
General Life
Experience
Relationships
The 5U Framework of Marketing
Problems AI Solves
Untapped Unknown Unclear Unfocused Unprepared
Dealing With Unstructured Data
Untapped Unknown Unclear Unfocused Unprepared
Identifying Influencers for Reputation
Management
Untapped Unknown Unclear Unfocused Unprepared
Digging Into Key Data Points
Untapped Unfocused UnpreparedUnknown Unclear
Identifying True KPIs and Insights
Untapped UnpreparedUnknown Unclear Unfocused
What Drives
Performance?
Most Valuable Pages?
Forecasting and Predicting
Untapped Unknown Unclear Unfocused Unprepared
Insurance Search
Predictive Forecast for Insurance Marketing Calendar
Data Foundation
Finding, cleaning, preparing, and unifying enterprise data
sources
Measurement &
Analytics
Insights & Research
Process Automation
Data Science
Machine Learning
AI-Powered
Becoming data-driven, identifying and measuring KPIs,
understanding what happened
Qualitative capabilities, explaining the data story, market
research
Automating the known knows, finding efficiencies, scaling
processes
Exploring the unknows, building statistical and math
capabilities, code and engineering
Advancing process automation and data science with
supervised, unsupervised, reinforcement learning
AI across the enterprise in every relevant role
The Enterprise AI Journey
Data Foundation
Finding, cleaning, preparing, and unifying enterprise data
sources
Measurement &
Analytics
Insights & Research
Process Automation
Data Science
Machine Learning
AI-Powered
Becoming data-driven, identifying and measuring KPIs,
understanding what happened
Qualitative capabilities, explaining the data story, market
research
Automating the known knows, finding efficiencies, scaling
processes
Exploring the unknows, building statistical and math
capabilities, code and engineering
Advancing process automation and data science with
supervised, unsupervised, reinforcement learning
AI across the enterprise in every relevant role
The Enterprise AI Journey
Data Foundation
Finding, cleaning, preparing, and unifying enterprise data
sources
Measurement &
Analytics
Insights & Research
Process Automation
Data Science
Machine Learning
AI-Powered
Becoming data-driven, identifying and measuring KPIs,
understanding what happened
Qualitative capabilities, explaining the data story, market
research
Automating the known knows, finding efficiencies, scaling
processes
Exploring the unknows, building statistical and math
capabilities, code and engineering
Advancing process automation and data science with
supervised, unsupervised, reinforcement learning
AI across the enterprise in every relevant role
The Enterprise AI Journey
Data Foundation
Finding, cleaning, preparing, and unifying enterprise data
sources
Measurement &
Analytics
Insights & Research
Process Automation
Data Science
Machine Learning
AI-Powered
Becoming data-driven, identifying and measuring KPIs,
understanding what happened
Qualitative capabilities, explaining the data story, market
research
Automating the known knows, finding efficiencies, scaling
processes
Exploring the unknows, building statistical and math
capabilities, code and engineering
Advancing process automation and data science with
supervised, unsupervised, reinforcement learning
AI across the enterprise in every relevant role
The Enterprise AI Journey
Data Foundation
Finding, cleaning, preparing, and unifying enterprise data
sources
Measurement &
Analytics
Insights & Research
Process Automation
Data Science
Machine Learning
AI-Powered
Becoming data-driven, identifying and measuring KPIs,
understanding what happened
Qualitative capabilities, explaining the data story, market
research
Automating the known knows, finding efficiencies, scaling
processes
Exploring the unknows, building statistical and math
capabilities, code and engineering
Advancing process automation and data science with
supervised, unsupervised, reinforcement learning
AI across the enterprise in every relevant role
The Enterprise AI Journey
Data Foundation
Finding, cleaning, preparing, and unifying enterprise data
sources
Measurement &
Analytics
Insights & Research
Process Automation
Data Science
Machine Learning
AI-Powered
Becoming data-driven, identifying and measuring KPIs,
understanding what happened
Qualitative capabilities, explaining the data story, market
research
Automating the known knows, finding efficiencies, scaling
processes
Exploring the unknows, building statistical and math
capabilities, code and engineering
Advancing process automation and data science with
supervised, unsupervised, reinforcement learning
AI across the enterprise in every relevant role
The Enterprise AI Journey
Data Foundation
Finding, cleaning, preparing, and unifying enterprise data
sources
Measurement &
Analytics
Insights & Research
Process Automation
Data Science
Machine Learning
AI-Powered
Becoming data-driven, identifying and measuring KPIs,
understanding what happened
Qualitative capabilities, explaining the data story, market
research
Automating the known knows, finding efficiencies, scaling
processes
Exploring the unknows, building statistical and math
capabilities, code and engineering
Advancing process automation and data science with
supervised, unsupervised, reinforcement learning
AI across the enterprise in every relevant role
The Enterprise AI Journey
Data Foundation
Finding, cleaning, preparing, and unifying enterprise data
sources
Measurement &
Analytics
Insights & Research
Process Automation
Data Science
Machine Learning
AI-Powered
Becoming data-driven, identifying and measuring KPIs,
understanding what happened
Qualitative capabilities, explaining the data story, market
research
Automating the known knows, finding efficiencies, scaling
processes
Exploring the unknows, building statistical and math
capabilities, code and engineering
Advancing process automation and data science with
supervised, unsupervised, reinforcement learning
AI across the enterprise in every relevant role
The Enterprise AI Journey
Where Your
First AI Projects
Will Go Wrong
Business
Requirements
Analytics
Approach
Project
Review
Data
Requirements
Data
Collection
Exploratory
Data Analysis
Data
Preparation
Model
Selection
Model
Evaluation
Model
Deployment
Model
Tuning
The AI/Machine
Learning Lifecycle
Planning
Data
Development
Deployment
Business
Requirements
Analytics
Approach
Project
Review
Data
Requirements
Data
Collection
Exploratory
Data Analysis
Data
Preparation
Model
Selection
Model
Evaluation
Model
Deployment
Model
Tuning
The AI/Machine
Learning Lifecycle
Planning
Data
Development
Deployment
Business
Requirements
Analytics
Approach
Project
Review
Data
Requirements
Data
Collection
Exploratory
Data Analysis
Data
Preparation
Model
Selection
Model
Evaluation
Model
Deployment
Model
Tuning
The AI/Machine
Learning Lifecycle
Planning
Data
Development
Deployment
Business
Requirements
Analytics
Approach
Project
Review
Data
Requirements
Data
Collection
Exploratory
Data Analysis
Data
Preparation
Model
Selection
Model
Evaluation
Model
Deployment
Model
Tuning
The AI/Machine
Learning Lifecycle
Planning
Data
Development
Deployment
Business
Requirements
Analytics
Approach
Project
Review
Data
Requirements
Data
Collection
Exploratory
Data Analysis
Data
Preparation
Model
Selection
Model
Evaluation
Model
Deployment
Model
Tuning
The AI/Machine
Learning Lifecycle
Planning
Data
Development
Deployment
Business
Requirements
Analytics
Approach
Project
Review
Data
Requirements
Data
Collection
Exploratory
Data Analysis
Data
Preparation
Model
Selection
Model
Evaluation
Model
Deployment
Model
Tuning
The AI/Machine
Learning Lifecycle
Planning
Data
Development
Deployment
Who You Will
Need?
If Data Is The
New Oil
Developers
Data Scientists
Marketing Technologists
Marketing
Technologists
Data ScientistsDevelopers
Deep Learning
Machine Learning
Algorithms
Statistics & Probability
Real World AI Examples For Email Marketing
Statistics &
Probability
Uses Cases
Email Campaign Statistics
Algorithm
Uses Cases
A/B Testing Email Subject Lines
Resend Emails Automatically For Not Openers
Resend Emails Automatically For Not Openers
Behavior Based Email Workflows
Machine Learning
Uses Cases
Automated A/B Testing Email Automation Workflows
Sending Time Personalization
Automated Product Recommendation
Deep Learning
Uses Cases
Subject Line Tester
Sample video
Sample video
Subject Line Generator
Questions?
Gabor Koncz
CEO & Founder, Automizy
gabor@automizy.com
EMAILING 2020, Prague, 03-10-2019

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