1. ELLEN S. WERNICK
Home Phone: (610) 449-5080
Mobile Phone: (484) 702-2436
Email: ewernick@gmail.com
Professional Profile
Over twenty years of professional work experience in marketing/business intelligence, decision support,
database analytics and account management.
Experience
TravelClick, Inc. - Conshohocken, PA.
Account Manager, June 2010 to November 2014
Managed a portfolio of clients in the hospitality industry including resorts, spas, city center properties and
boutique hotels. Achieved 95% retention of client base over 4 years.
Responsibilities to clients were centered on Customer Relationship Management (CRM) applications to
achieve the following goals: 1) guest recognition to enhance the guests’ overall experience during each stay
and 2) effective marketing to encourage repeat business and drive occupancy. Skills employed:
 Database Marketing | Compiled business intelligence through database analyses to reveal guest
profiles of key demographics, top feeder markets, past spend patterns, preferences and interests.
 Campaign Management | Analyzed transactional level marketing and sales information to find
meaningful guest segments with shared propensities. Used this information to plan and execute
marketing campaigns. Tracked open rates, click-through rates and ROI results from email marketing
campaigns.
 Team Leadership | Lead cross-functional internal teams to implement all contracted products and
services for clients. Utilized project management skills to coordinate and track progress across diverse
divisions such as software development, graphic design and data warehousing.
 Training | Trained and supported hotel staff on end-user web applications for 1) guest satisfaction
survey management, 2) incoming guest arrivals reporting, 3) email marketing campaign tracking and 4)
web-based database query tool.
The IDT Group - Philadelphia, PA.
Client Services Manager, October 1988 to May 2010
Founding member of start-up database management company. Managed a portfolio of clients in various
industries.
 Database Analytics| Analyzed data on market share, product use, customer demographics and spend
patterns. Recommended marketing strategies to clients to achieve increased market share, increased
product use and enhanced customer loyalty.
 Campaign Management | Analyzed effectiveness of both print and email marketing campaigns.
Tracked business conversion from promotional campaigns.
Page 1 of 2

2.  Industry Data Sources | Researched and acquired external industry data to assist clients' marketing
efforts.
Related Experience
Accountline Financial Services - Jenkintown, PA.
Client Services
 Managed and analyzed customer databases for banks and other financial services institutions.
Penn Mutual Life Insurance Company - Philadelphia , PA.
Market Research Manager
 Conducted market and product research for new and existing insurance products.
Core Competencies
Strong Presentation Skills | Oral and Written
Microsoft Office Suite including Excel, PowerPoint, Word and Outlook
Project Management
Database Applications
Customer Service
Education
B.S. Business Administration, Fairleigh Dickinson University - Teaneck, NJ
Cum Laude Graduate
Page 2 of 2