This candidate has over 5 years of experience in marketing research, data analysis, and project management. Skills include SQL, SAS, SPSS, R, Excel, Google Analytics, Tableau, Adobe, PowerPoint, and marketing automation tools like Marketo and HubSpot. Duties have involved collecting and analyzing both qualitative and quantitative data to identify patterns and insights, creating reports and dashboards, and managing projects. The candidate holds an MS in Marketing and BS in Human Resources, and is fluent in both English and Mandarin.

1. Data Analysis
SQL, SAS, SPSS
R, Excel
Market Research
Conjoint Analysis
Regression
Clustering Analysis
SEO
Google Analytics
A/B Testing
Data Visualization
Tableau
Adobe
PowerPoint Design
Event Management
Digital Content
Marketo
HubSpot
SAP
MARKETING| PROJECT MANAGEMENT| COMMUNICATIONS
SAS Certified Base Programmer for SAS 9 Google Analytics Individual Certification
Creative, thorough, high-energy Marketing Professional capable of leveraging content and target
marketing strategies to attract qualified audiences. Apply strategies across multiple digital channels to
create and retain lead generation and drive leads and conversions using email, SEO, and digital
content. Create web reports and dashboards and disseminate analytical data into meaningful reports
for all stakeholders. Organized multi-tasker with meticulous attention to detail, able to manage
projects and tasks to deliver results on time and under budget, every time. Partner with team
members, upper management, stakeholders, and vendors to translate business problems into statistical
solutions. Possess strong skills in Marketing Research, Decision Model, Data Analysis, Behavioral
Analysis, and Customer Service. Fluent in Mandarin and English.
EXPERIENCE
Marketing Research Analyst 2016
Votenet Solutions, Inc Washington, DC
Analyze and research market trends in the healthcare, education, and law industries’ voting systems
using spreadsheets and statistics to identify significant patterns within targeted customer bases. Use
HubSpot and Excel to collect relevant online activity data and translate them into key performance
metrics. Gather and analyze data to identify consumer demographics, behaviors, and consumption
habits by using hashtags on Facebook, Twitter, and Instagram within 36 verticals in order to create a
social media strategy for our new online social community, Willu.
Marketing Database Manager 2016
Cabin John Consulting Corp Rockville, US
Manage remote database support via Microsoft SQL Server Management Studio for the U.S Department
of Treasury. Develop and deploy quality T-SQL codes, store procedures, and queries, and provide data
reports. Proactively identify and monitor new business opportunities found in government
departments and GovWinIQ.
Marketing Researcher 2015
Ogilvy & Mather Beijing, China
Collected and analyzed data with SPSS on customer preferences, needs, demographics, and buying
habits to identify the potential markets and factors affecting product demand using surveys, interviews,
and questionnaires. Created numerous marketing content including blogs, articles, press releases, news
reports, and briefing books for IBM China. Wrote very relevant content and that was given to the media
channels to publish to the public. Wrote interesting articles to motivate customers and vendors to
engage in the new concept of Watson (a big data product of IBM).
Marketer 2014
F5 Networks, Inc Beijing, China
Used Marketo to engage in marketing automation. Directed the logistics of a marketing event including
registration and set-up, travel, hotels, client receptions, guest lists, conference accommodations,
presentations, and a customer survey, both remotely and onsite.
Human Resource Assistant 2013
Conducted a survey of department heads to review their staffing requirements, compiled the
information, and provided it to the Human Resources Director. Served as a link between leadership,
management, and employees by answering questions, communicating decisions, and helping to resolve
work related matters.
NOTABLE PROJECTS
Dunkin’ Donuts Breakfast SPSS Behavioral Analysis for Marketing Decisions 2016
Analyzed data using chi-square, t-test, and ANOVA. Conducted A/B test for menu pictures.
Leonardo’s Oscar R Programming 2016
Determined which factors had the highest likelihood to predict Oscar winners using logistic regression
and classification tree model.
EDUCATION
Master of Science, Marketing 2016
Johns Hopkins Carey Business School Baltimore, MD
Bachelor of Management, Human Resources Management 2014
Renmin University of China Beijing, China
Exchange Student, Spanish 2013
University Carlos III Madrid Madrid, Spain
ADDITIONAL INFORMATION GLADLY PROVIDED UPON REQUEST
Tong Guan
Marketing & Analytics
+1 (443) 220-1960
guantong9109
@
gmail.com
College Park, MD 20740
C
R
A
I
G
T
I
T
L
E
Y
9801 Woodland Rd. - | -
Pittsburgh, PA 15237 - | -
412-491-0468 - | -
titleycraig@gmail.com