50.
• Integrated View - Reviews And
Social Media Channels
• Establish And Monitor Goals For
Team And Major KPIs
• Workflow Management
• Key Marketing And Operational
Insights
• Benchmark Hotel Performance Vs.
Major Competitors
• Interface To Key Social Media
Channels
• Flexible And Powerful Reporting
65. It is a web-based tools makes it
easy to monitor, analyze, manage,
and improve hotel’s online
reputation
It helps hotels listen and respond
to what customers are saying about
them online, which can improve
guest experience and drive revenue
growth.
It enables hoteliers to profits from
the social web with its tailored
products to meet the needs of
individual hotel operators, multi-
establishment chains and asset
managers
82. Pros (+):
• A Strong And Efficient Management Tool
• Straightforward And Directly Visualized
• Comparable Data And Scores
• Helpful Quantitative Tools
• Optimize Online Pricing And Distribution
Strategies
83.
Cons(-):
• Lack of Qualitative Analysis
• Limited Categories of Classification
of Reviews
• Sentimental Measurement Might Be
Different Which Results In Less
Judgement
84. It provides an integrated single
interface for the hoteliers to
monitor reviews and social media
buzz and to interact with
consumers.
The tool focuses on driving actions
by hotel management
to
enhance
profitability
It
provides
reviews
and
social
media
buzz
from
different
online
channels
Which One To Choose?
85.
86.
87.
88.
89.
90.
91.
92.
93.
94.
95.
96.
97.
98.
99.
100. Pros (+):
• Integrated Dashboard
• Identify and Efficiently Manage Social
Media Mentions
• Easy-to-use Qualitative Dashboard
Report
• Objective Sentimental Analysis By
Review Contents
• Help to SEO and marketing placement
101.
Cons(-):
• Take more time in quantitative
analysis
• It’s a marketing tools rather
managerial tools in data
• Would be less Straight in objective
comparison
107. For monitoring and responding to things that are
being said about them online, it has become very
important for hospitality and travel businesses to
really keep tabs on online reputation management.
Social Media in recent years has grown increasingly
revolutionizing the internet through connecting
people and getting them closer.
It affecting not only people but also brands.
Social Media helps a brand reach out to their target
audiences and communicate with as playing a
indispensable role in online reputation management.
The Relationship Of ORM To Social Media?
108. The Relationship Of ORM To Social Media?
1) Social Media As A Search Engine
Smartly Chosen and Positive Keys Words of Comment Helps
Optimize the Visibility and Image of Business Profiles
3) Social Media
Platforms As A
Marketplace
For different business
perspective, finding a right
social media platform helps
penetrating into the target
circle of people
4) Social Media As a Communication Tool To Spread
The Positives
Trying and sharing all the nice things that people are saying about
your business on social media helps increase desirability
2) Social Media As A
Solution To Turn
Negative Reviews As
Sustainable
Improvement
Doing everything that you
can to address their
concerns and complaints
to regain their faith in
brand and improve the
services
109. ORM
Strategy In
Hotel
Website
1). Insert Selected Genuine High Scored Guest Comment On
Website Front Page
2). Use #Hashtag# On Most Searched Or Related
Keywords Of The Hotel To Create Topic
3). Design A Clear and Eye-Catchy
GenC Website with The Photo
Sharing Gallery
4). Hyperlink and Redirect the Positive Comments on Social
Media Platform to Hotel Website
110. ORM In Social Publishing And
Maximize UGC?
1). Identify The Most Mentioned And Shared Social Media Platform, The
Audience And Contents
2). Make A Strategic Marketing Plan On Publishing What These People Like And
That Will Trigger Their Interest On A Regular Schedule
3). Invite Influencers And Offer Them To The Hotel Services And To Share There
Experience
4). Monitor The Negative Reviews And Communicate With The Reviews Publisher
Immediately