The document analyzes the typography, language, and textual codes used in the film poster for "Red Lights." It notes that the film title is written in a sans serif font for simplicity and legibility. It also discusses how the poster uses minimal typography as is conventional for film posters which are viewed quickly by pedestrians. Finally, it examines the use of language in phrases on the poster that intrigue audiences and hint at themes of discovery, belief, and challenging preconceptions in the psychological thriller film.

1. Textual
Codes:
Red
Lights

2. Typography
The masthead “Red Lights” is wri:en in a sans serif font, which is
simplis?c and easily legible. This clear font is used in order to let the
audience quickly know the most important part of the poster, which
is the ?tle of the film. This is further enhanced by the fact the
masthead is in a larger and bolder font than the other typography
on the poster. The simplis?c font could also be symbolic of how the
film is about to do with science, a logical and mathema?cal subject
where simplicity is key. This gives the audience further insight into
the narra?ve of the film. In addi?on, it suggests that there may be
an element of sci-fi in the film due to the theme of science hinted
throughout the poster. This could widen the demographic and make
the film appeal to a wider audience. To add to this, a sans serif font
also appeals to a wide audience due to its common use in everyday
wri?ng, which means it is familiar to a range of different social and
age groups.

3. Typography
One major difference between film posters and magazine
front covers is the quan?ty of typography that is found on
each. Film posters tend to have less wri?ng on them, which
may be because of film posters are read by pedestrians
who are passing by therefore the photographic codes tend
to hold more importance as they are what usually grab the
audience’s a:en?on first. Therefore one thing I can analyse
is the lack of typography on the page as this is reflec?ve of
the context and purpose for which film posters are made. I
have learned that it is conven?onal of film posters to have
li:le typography on as they should only enhance the image
in order to give the audience more knowledge of the film.

4. Language
The use of the second person personal pronoun “you” in the
declara?ve sentence, “you only see what you want to believe”
creates a sense of synthe?c personalis?on between the producer
and the reader of the poster as it suggests that this sentence is
aimed directly towards them. This pronoun makes it seem as if
there is something that the audience is not seeing due to their
beliefs and further implies that by watching this film it will help
them open up their eyes to new discoveries. This links to the
narra?ve of the film, which follows two scien?sts who try to
discredit a psychic who has different views and beliefs. Therefore
this declara?ve sentence is intriguing its audience by subtly
sugges?ng that their mind is missing some informa?on, which is
common in psychological thriller films. They tend to give small
amounts of informa?on at a ?me so the audience is leO to figure
out the missing parts un?l the end.

5. Language
The noun phrase, “the sixth sense” is used
to compare the film Red Lights to another
film. The connota;ons of “sixth sense” are
psychics and haun;ngs and the future,
which gives the consumer an insight into
what the film may be about. There is a
seman;c field of discovery and belief
created from phrases such as, “lights”,
“sixth sense” and “believe” which further
emphasise the themes that are to be
expected in the film.
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