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Food for Thought
Content
1. Frozen Food
2. Pizza
3. Ice-cream
4. Meat
5. Chocolate
1.Frozen Food
1. Frozen Food: Fishsticks
• Machines remove the fillets from the fish
• Fillets are formed into frozen blocks
• Through batter and breadcrumbs these blocks double their
thickness to the known form of fishsticks
• After passing them through hot vegetable oil the sticks are frozen
again
• After packaging the fishsticks are stored at -28°C
1.Frozen Food: Ingredients
Industrial fishsticks Homemade fishsticks
Saithe fillet Saithe fillet
Breadcrumps Breadcrumps
Rapeseedoil Eggs
Wheat flour Pepper
Salt Salt
Starch
-NO additives-
34%
2%
64%
Of frozen food I expect that it
tastes good
is cheap
is prepared quickly
and easily
1.Frozen Food
45%
27%
18%
10%
When I buy frozen food, I buy
vegetables/ fruit
pre-baked goods
ready-to-serve-meals
fish
1.Frozen Food
39%
33%
10%
9%
9%
Statistics - which additives are most accepted
artificial colouring
flavour
preservative
pesticide
none
1.Frozen Food
2. Pizza
Frozen Pizza Home-made Pizza
time takes 20min
(without purchasing)
takes 1h
(without purchasing)
pastry consists of flour/yeast/salt/oil/sugar/ water consists of water/yeast/flour/salt/oil
production - pastry is milled
- formed
- freezer
- tomato sauce
- cheese
- covering
- oven to melt the cheese
- sausage at the end
- freezer for 30 min
-> you can eat it for 11 months
- packaging
-mix all the ingredients
-formed
-[no freezer]
-tomato sauce
-covering (as well sausage)
-cheese
- oven to bake the pizza
-[no freezer]
-> you can eat it for 3 days
The energy input of the home-made
pizza is less, because you don‘t freeze
it. Thus, home-made pizza is not just
more delicious than frozen pizza, it is
also better for our environment.
2. Pizza: Comparison
29%
10%
37%
25%
If I eat pizza, I…
...use home-made
pastry
…use pastry from the
supermarket
…eat a pizza from a
pizzeria
…eat frozen pizza
2. Pizza: survey consumption
11%
17%
47%
6%
19%
What aspects are important when I eat pizza?
ingredients
price
quality
origin
other
2. Pizza: survey consumption
The most bought frozen pizza in Germany:
“Wagner Steinofen Pizza” (with salami)
Ingredients: wheat flour, cut up tomatoes (28%), edam cheese
(17%), salami (12%) , water, rape oil, full-cream milk powder, yeast,
salt, sugar, herb , soya lecithin (also called E322) and dextrose
(emulsifiers: are needed for mixing water and oil)
→ No additives for better taste
→ No additives for longer storage
2. Pizza: survey consumption
• people who suffer from lactose intolerance cannot eat full-cream milk
powder
• people who are allergic to soya cannot eat soya lecithin
• sugar and dextrose are unhealthy and people get used to this sweet food
that is not good for their health
• they use cheap products (edam cheese and rape oil) instead of quality
ones (Emmenthaler and olive oil)
Frozen pizza is not the worst option for “emergency food” but
with home-made pizza you can choose your own ingredients and
have fun preparing it.
2. Pizza- problems: additives
3. Ice-cream
3. Ice-cream: production (industrial)
• Mixing
• Pasteurization
• Homogenising
• Taste
• Freezing
• Packaging
• Hardening
 THE ICE-CREAM IS READY TO BE DELIVERED !!!
home-made Industry
Milk Skimmed milk, butterfat
Cream whey
Sugar Glucose, syrup
Pulp of a vanille pod Vanilla essence
Fruit Fruit aroma
Salt Salt
Egg yolk Chemical additives of a natural origin
30% cream 6% cream
Possible additives:
Emulsifier: Mono-und Diglyceride of
fatty acids (plant-based)
Stabilizer: carob bean gum, guar gum
Colouring plant- based essence ( e.g.
carot)
3. Ice-cream: home-made vs industrial
• sustained concept
• fair products and ingredients
• responsible economic trading
• social commitment for society
• intern quality assurance lab
• B&J „Caring Diary“ programme:
• individual help for farmers in order to use
their resources ecologically
• criteria: control of organic substances in
the ground, crop rotation, use of fertilizer,
animal husbandry, ….
3. Ice-cream: Ben & Jerry´s
34%
8%
58%
Do you know what ice-cream consists of?
yes
no
a little bit
3. Ice-cream: survey
50%
20%
16%
14%
What are important aspects?
Taste
Price
Ingredients
brand
3. Ice-cream: survey
4. Meat
4. Meat: production
Production process:
• rearing of animals
• transport
• butchering
• packing of meat products
• check of qualitiy
Organic farming vs factory farming
Organic farming factory farming
• good living conditions • bad living conditions
• a lot of space • limited space
• healthy food • Food with additves
• partly lack of hygiene
• organic seal for good conditions • a lot of meat in short time
4. Meat
5. Chocolate
5. Chocolate: Production Process
• cocoa beans are dried in order to get the typical cocoa flavor and
colour
• beans are grinded up until they become a thick mash
• sugar and cocoa butter are added and everything is blended together
• most important task: the liquid chocolate is stirred at a low
temperature really slowly for hours on end
• the mass is filled into moulds and cooled down
5. Ingredients and Additives
• main ingredients: cocoa mass and sugar
• High quality chocolate made of real vanilla and cocoa butter
• cheap chocolate made of artificial vanilla and clarified butter
• milk chocolate: added milk powder or cream
• white chocolate: only cocoa butter
• only additive: soya lecithin
5. Chocolate: Zotter
• located in Austria
• one of the oldest fair and biological
chocolate producers in the world
• 1999: decision to focus on chocolate only
• philosophy: produce chocolate that is all
fair traded, biological and creative
• famous for their bean-to-bar production
4%
9%
9%
59%
18%
1%
What are you paying attention to when buying chocolate ?
ingredients
price
origin
quality
fair-traded
others
5. Chocolate
4%
9%
9%
59%
18%
1%
Which type of chocolate do you prefer ? ingredients
price
origin
quality
fair-traded
others
5. Chocolate
Food for Thought

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Food production germany

  • 2. Content 1. Frozen Food 2. Pizza 3. Ice-cream 4. Meat 5. Chocolate
  • 4. 1. Frozen Food: Fishsticks • Machines remove the fillets from the fish • Fillets are formed into frozen blocks • Through batter and breadcrumbs these blocks double their thickness to the known form of fishsticks • After passing them through hot vegetable oil the sticks are frozen again • After packaging the fishsticks are stored at -28°C
  • 5. 1.Frozen Food: Ingredients Industrial fishsticks Homemade fishsticks Saithe fillet Saithe fillet Breadcrumps Breadcrumps Rapeseedoil Eggs Wheat flour Pepper Salt Salt Starch -NO additives-
  • 6. 34% 2% 64% Of frozen food I expect that it tastes good is cheap is prepared quickly and easily 1.Frozen Food
  • 7. 45% 27% 18% 10% When I buy frozen food, I buy vegetables/ fruit pre-baked goods ready-to-serve-meals fish 1.Frozen Food
  • 8. 39% 33% 10% 9% 9% Statistics - which additives are most accepted artificial colouring flavour preservative pesticide none 1.Frozen Food
  • 10. Frozen Pizza Home-made Pizza time takes 20min (without purchasing) takes 1h (without purchasing) pastry consists of flour/yeast/salt/oil/sugar/ water consists of water/yeast/flour/salt/oil production - pastry is milled - formed - freezer - tomato sauce - cheese - covering - oven to melt the cheese - sausage at the end - freezer for 30 min -> you can eat it for 11 months - packaging -mix all the ingredients -formed -[no freezer] -tomato sauce -covering (as well sausage) -cheese - oven to bake the pizza -[no freezer] -> you can eat it for 3 days The energy input of the home-made pizza is less, because you don‘t freeze it. Thus, home-made pizza is not just more delicious than frozen pizza, it is also better for our environment. 2. Pizza: Comparison
  • 11. 29% 10% 37% 25% If I eat pizza, I… ...use home-made pastry …use pastry from the supermarket …eat a pizza from a pizzeria …eat frozen pizza 2. Pizza: survey consumption
  • 12. 11% 17% 47% 6% 19% What aspects are important when I eat pizza? ingredients price quality origin other 2. Pizza: survey consumption
  • 13. The most bought frozen pizza in Germany: “Wagner Steinofen Pizza” (with salami) Ingredients: wheat flour, cut up tomatoes (28%), edam cheese (17%), salami (12%) , water, rape oil, full-cream milk powder, yeast, salt, sugar, herb , soya lecithin (also called E322) and dextrose (emulsifiers: are needed for mixing water and oil) → No additives for better taste → No additives for longer storage 2. Pizza: survey consumption
  • 14. • people who suffer from lactose intolerance cannot eat full-cream milk powder • people who are allergic to soya cannot eat soya lecithin • sugar and dextrose are unhealthy and people get used to this sweet food that is not good for their health • they use cheap products (edam cheese and rape oil) instead of quality ones (Emmenthaler and olive oil) Frozen pizza is not the worst option for “emergency food” but with home-made pizza you can choose your own ingredients and have fun preparing it. 2. Pizza- problems: additives
  • 16. 3. Ice-cream: production (industrial) • Mixing • Pasteurization • Homogenising • Taste • Freezing • Packaging • Hardening  THE ICE-CREAM IS READY TO BE DELIVERED !!!
  • 17. home-made Industry Milk Skimmed milk, butterfat Cream whey Sugar Glucose, syrup Pulp of a vanille pod Vanilla essence Fruit Fruit aroma Salt Salt Egg yolk Chemical additives of a natural origin 30% cream 6% cream Possible additives: Emulsifier: Mono-und Diglyceride of fatty acids (plant-based) Stabilizer: carob bean gum, guar gum Colouring plant- based essence ( e.g. carot) 3. Ice-cream: home-made vs industrial
  • 18. • sustained concept • fair products and ingredients • responsible economic trading • social commitment for society • intern quality assurance lab • B&J „Caring Diary“ programme: • individual help for farmers in order to use their resources ecologically • criteria: control of organic substances in the ground, crop rotation, use of fertilizer, animal husbandry, …. 3. Ice-cream: Ben & Jerry´s
  • 19. 34% 8% 58% Do you know what ice-cream consists of? yes no a little bit 3. Ice-cream: survey
  • 20. 50% 20% 16% 14% What are important aspects? Taste Price Ingredients brand 3. Ice-cream: survey
  • 22. 4. Meat: production Production process: • rearing of animals • transport • butchering • packing of meat products • check of qualitiy
  • 23. Organic farming vs factory farming Organic farming factory farming • good living conditions • bad living conditions • a lot of space • limited space • healthy food • Food with additves • partly lack of hygiene • organic seal for good conditions • a lot of meat in short time 4. Meat
  • 25. 5. Chocolate: Production Process • cocoa beans are dried in order to get the typical cocoa flavor and colour • beans are grinded up until they become a thick mash • sugar and cocoa butter are added and everything is blended together • most important task: the liquid chocolate is stirred at a low temperature really slowly for hours on end • the mass is filled into moulds and cooled down
  • 26. 5. Ingredients and Additives • main ingredients: cocoa mass and sugar • High quality chocolate made of real vanilla and cocoa butter • cheap chocolate made of artificial vanilla and clarified butter • milk chocolate: added milk powder or cream • white chocolate: only cocoa butter • only additive: soya lecithin
  • 27. 5. Chocolate: Zotter • located in Austria • one of the oldest fair and biological chocolate producers in the world • 1999: decision to focus on chocolate only • philosophy: produce chocolate that is all fair traded, biological and creative • famous for their bean-to-bar production
  • 28. 4% 9% 9% 59% 18% 1% What are you paying attention to when buying chocolate ? ingredients price origin quality fair-traded others 5. Chocolate
  • 29. 4% 9% 9% 59% 18% 1% Which type of chocolate do you prefer ? ingredients price origin quality fair-traded others 5. Chocolate