e-COMMERCE & e-BUSINESS

              E-Marketing
                       BY
              JYOTINDRA ZAVERI
              ...
INTERNET SELLING

     • HOW TO MAKE EE-
       COMMERCE WORK FOR
       YOUR SPECIFIC BUSINESS
       NEEDS?



E-MARKETI...
INTERNET SELLING
     • INTERNET SELLING OF RELATIVELY
       SIMPLE PRODUCTS, SUCH AS BOOKS
       IS EASY
     • INTERNE...
E-BUSINESS
               E BUSINESS

    ORGANIZATION WEBSITE
    • COMPANY INFORMATION
    • PRICE LIST ON THE WEB SITE
...
E-Commerce
                 EC

    ORGANIZATION WEBSITE
    E-COMMERCE
    E COMMERCE WHERE MECHANISM IS
      PROVIDED O...
E COMMERCE
   E-COMMERCE IS FOR e-VERYONE
                     e VERYONE

  • BUSINESS TO CONSUMER
    – E.G. TRAVEL BUSIN...
BUS TICKET PORTALS




      TIRED OF STANDING IN LONG
        QUEUES TO BOOK BUS
        TICKETS?
      • E-COMMERCE MAKI...
www.redbus.in




E-MARKETING     www.dnserp.com   8
www.yatra.com
              SMARTER WAY TO TRAVEL




E-MARKETING       www.dnserp.com      9
www.abhibus.com




E-MARKETING      www.dnserp.com   10
ELECTRONIC MARKET
     PLACE

    WINDOW SHOPPING USING
     WINDOWS!
    • Find the items you are looking for by
      br...
E BUSINESS
     E-BUSINESS MODEL - AUCTION

      LIVE AUCTION
      MANY CATEGORIES
      •   JEWELLERY
      •   ART
   ...
ELECTRONIC MARKET PLACE

    MARKET PLACE ON THE WEB
    • E.G. www.ebay.com
        BUYING AND SELLING ANYWHERE IN THE
  ...
http://www.ebay.com/
                 p          y




E-MARKETING        www.dnserp.com    14
E BUSINESS
      E-BUSINESS MODEL -
      AUCTION
      you can now bid in real time on
       auctions taking p
         ...
eBay sees e commerce users in India doubling
                   e-commerce

     • eBay (India) has decided to focus on In...
www.ebay.in


     • India is catching up rapidly in the jewellery
       and watches segment. Which is a Rs.8000
       c...
E-COMMERCE
              E COMMERCE

     • COMPANIES THAT HAVE
       ADOPTED E-COMMERCE
       TECHNOLOGY ARE ATTAINING ...
FIRST PHASE OF
                E-COMMERCE
   RELATIVELY SIMPLE PRODUCTS-
   PICK & PAY – STEPS ARE:
   1.     BUYERS BROWS...
E-COMMERCE
         E COMMERCE CHALLENGE

                CONVERT MOST
                 SHOPPERS TO
                 S O  ...
E-BUSINESS
                     E BUSINESS
      “In th
      “I the coming years,
                 i
        companies wi...
CHANGE




E-MARKETING   www.dnserp.com   22
THANK YOU


                            PRESENTATION BY
                        JYOTINDRA ZAVERI
                         ...
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02 E Commerce E Marketing Bus And Ebay%20[Compatibility%20 Mode]

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02 E Commerce E Marketing Bus And Ebay%20[Compatibility%20 Mode]

  1. 1. e-COMMERCE & e-BUSINESS E-Marketing BY JYOTINDRA ZAVERI E-Business consultant E-MARKETING www.dnserp.com 1
  2. 2. INTERNET SELLING • HOW TO MAKE EE- COMMERCE WORK FOR YOUR SPECIFIC BUSINESS NEEDS? E-MARKETING www.dnserp.com 2
  3. 3. INTERNET SELLING • INTERNET SELLING OF RELATIVELY SIMPLE PRODUCTS, SUCH AS BOOKS IS EASY • INTERNET SELLING OF PRODUCTS OR SERVICES WITH MANY OPTIONS AND VARIETIES IS COMPLEX E-MARKETING www.dnserp.com 3
  4. 4. E-BUSINESS E BUSINESS ORGANIZATION WEBSITE • COMPANY INFORMATION • PRICE LIST ON THE WEB SITE • PRODUCT CATALOGUES WITH PICTURES E-MARKETING www.dnserp.com 4
  5. 5. E-Commerce EC ORGANIZATION WEBSITE E-COMMERCE E COMMERCE WHERE MECHANISM IS PROVIDED ON THE WEBSITE TO TRANSACT MONEY – CREDIT CARD TRANSACTION – MERCHANT BANK INTERFACE C A A AC E-MARKETING www.dnserp.com 5
  6. 6. E COMMERCE E-COMMERCE IS FOR e-VERYONE e VERYONE • BUSINESS TO CONSUMER – E.G. TRAVEL BUSINESS • BUY AIR TICKETS ON WEBSITE • BUY TRAIN TICKETS WEBSITE • AND NOW BUS TICKETS TOO E-MARKETING 6 www.dnserp.com
  7. 7. BUS TICKET PORTALS TIRED OF STANDING IN LONG QUEUES TO BOOK BUS TICKETS? • E-COMMERCE MAKING BUS JOURNEYS BOOKING CONVENIENT E-MARKETING www.dnserp.com 7
  8. 8. www.redbus.in E-MARKETING www.dnserp.com 8
  9. 9. www.yatra.com SMARTER WAY TO TRAVEL E-MARKETING www.dnserp.com 9
  10. 10. www.abhibus.com E-MARKETING www.dnserp.com 10
  11. 11. ELECTRONIC MARKET PLACE WINDOW SHOPPING USING WINDOWS! • Find the items you are looking for by browsing the catalogs available on websites b i th t l il bl b it • You can also find items by browsing through the categories and searching for a specific item. E-MARKETING www.dnserp.com 11
  12. 12. E BUSINESS E-BUSINESS MODEL - AUCTION LIVE AUCTION MANY CATEGORIES • JEWELLERY • ART • COINS • TOYS • AUTOMOTIVE • REAL ESTATE ETC ESTATE, E-MARKETING www.dnserp.com 12
  13. 13. ELECTRONIC MARKET PLACE MARKET PLACE ON THE WEB • E.G. www.ebay.com BUYING AND SELLING ANYWHERE IN THE WORLD ! It isn’t just the never-ending of inventory -- 250,000 new items are put up for auction every day here -- p p y y that keeps its 5.6 million registered users hooked. eBay figure d out that trust means everything to e-commerce. To that end, it was among the first sites to encourage its , g g buyers to publicly rate sellers. This year eBay even insured transactions so that customers would no longer have to worry about fraud. E-MARKETING www.dnserp.com 13
  14. 14. http://www.ebay.com/ p y E-MARKETING www.dnserp.com 14
  15. 15. E BUSINESS E-BUSINESS MODEL - AUCTION you can now bid in real time on auctions taking p g place on the floor of some of the world's g greatest auction houses! You can watch the auction - from the convenience of y your home or office. E-MARKETING www.dnserp.com 15
  16. 16. eBay sees e commerce users in India doubling e-commerce • eBay (India) has decided to focus on India as a global y( ) g sourcing hub for diamonds, apparel, furnishings and handicraft • The Indian e Commerce market is likely is likely to be e-Commerce worth Rs.1105 crore in 2008 – eBay aims to have 34% market share • Th products are believed to be popular among traders and The d t b li d t b l t d d customers in the USA, UK, Germany, France, Italy Canada, and Australia • E.g., Gujarat alone makes up 5% of the 2 million users in India and eBay expects the numbers to double by the year- end E-MARKETING www.dnserp.com 16
  17. 17. www.ebay.in • India is catching up rapidly in the jewellery and watches segment. Which is a Rs.8000 crore market annually in India • eBay sells jewellery EVERY 6 MINUTES • eBay sells watches EVERY 24 B ll t h MINUTES E-MARKETING www.dnserp.com 17
  18. 18. E-COMMERCE E COMMERCE • COMPANIES THAT HAVE ADOPTED E-COMMERCE TECHNOLOGY ARE ATTAINING A COMPETITIVE SELLING ADVANTAGE OVER THOSE THAT HAVE NOT E-MARKETING www.dnserp.com 18
  19. 19. FIRST PHASE OF E-COMMERCE RELATIVELY SIMPLE PRODUCTS- PICK & PAY – STEPS ARE: 1. BUYERS BROWSE A CATALOG 2. PICK A PRODUCT 3. PUT IT IN A E-SHOPPING CART 4. PAY THROUGH CREDIT CARD • THIS APPROACH WORKS WELL WHEN THE PRODUCT IS EASY TO SELECT – SUCH AS BOOKS CD SOFTWARE PACKAGE BOOKS, CDs, PACKAGE, TOYS E-MARKETING www.dnserp.com 19
  20. 20. E-COMMERCE E COMMERCE CHALLENGE CONVERT MOST SHOPPERS TO S O S O BUYERS E-MARKETING www.dnserp.com 20
  21. 21. E-BUSINESS E BUSINESS “In th “I the coming years, i companies will either be E-Business or no business business” – Andy Grove, past CEO of Intel Every business will be an E-Business, every business process will be an e- ill b business process E-MARKETING www.dnserp.com 21
  22. 22. CHANGE E-MARKETING www.dnserp.com 22
  23. 23. THANK YOU PRESENTATION BY JYOTINDRA ZAVERI (Computer Engineer, Germany) I. T. CONSULTANT ….. SINCE 1975 email j.zaveri@dnserp.com Question / Answer session E-MARKETING www.dnserp.com 23

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