1. Curriculum Vitae – Elaine Cogdell
Personal Statement
Elainehas over 20 years of sales, customer service & administration experience having worked for a variety of organisations in
differing sectors. (Brewing, recruitment, education)
Elaine quickly builds rapport and can flex her style to achieve her goals. Customers feel comfortable in her presence and
confident in her ability. Trust is quickly gained. Elaine has an open & honest approach and repeatedly maximises on existing
business as well as gaining new business through referrals and her willingness to go that extra mile for the customer .
Elaine demonstrates great organisational & communication skills. Elaine is can work well in a structured role/environment as
well as working off her own initiative. Elaine is a real team player whilst having the ability to work independently.
Elaine demonstrates strong analytical and planning skills.
Interests / other pastimes
Swimming, Ballet, walking our Chocolate Lab Jessie, learning the Piano, would love to start playing netball again when time
permits, meeting up with friends. Would love to travel more and particularly explore different European cities.
Career History
October 2013 – to date Business Partner (Utility WarehouseDiscount Club)
November 2010 – April 2013 Leisure centre assistant(FramLeisure – FramlinghamCollege)
May 2007 – to date Swimming teacher/ coach (parttime)
May 1998 – June 2003 Recruitment Consultant(Blue Arrow Personnel Services)
September 1993 – May 1998 Account Manager/ customers services (CourageLimited) (brewing)
Skills & Qualifications
 Sales / Business Development  Strong administration skills( useof Word,
Excel, PowerPoint, Publisher)
 Buildingrapport  50wpm copy typing skills
 Ability to close  Ability to multi task/ good organisational skills
 Recruitment / interviewingtechniques  Strong analytical skills
 Conflictmanagement & resolution  Motivated and Driven
 Customer services / complainthandling  Uses initiativeand goes that extra mile.
 Coaching/ mentoring and leadership 
 Team building 
BA Honours Business Studies & French (Hull University 1993)
3 A levels,10 O levels
Clean drivinglicense
Career History in detail
October 2013 to date
Business Partner with the Utility Warehouse Discount Club
The UK’s only genuine multi utility provider to both the residential and small businesssectors.
 Buildinga team / coaching& mentoring peers to fulfil their goals
 Gathering both residential & business customers –face to face, over the phone and at networking events.
 Recruitingnew distributors into the team
 Promoting and attending company events

2. November 2010 – April 2013
Leisure Centre Assistant – Fram Leisure (Framlingham College)
A part time administrative role.
 Solely responsiblefor the management /administration of the College community Learn to swimprogramme (250
swimmers)
 Grew children swimmingfrom 100 – 250 in 2 years.
 Solely responsiblefor the hire & let of the College sports facilities to local community user groups to includesports
clubs,local schools etc.(pool,astro,netball/tennis & squash courts)
 Set up new ways of working, to includestandardised correspondence,created and implemented various basiclevel
excel spreadsheets to keep information on swimmers, gym members/payments & track facility hire.
 Tracked and provided creditcontrol for Fram Leisure gym & swim memberships – liaised with members re outstanding
payments, setting up standingorders,reconcilingthemonthly standingorder payments.
 Attended weekly team meeting with Leisure centre manager, Head Swimming Coach and FramEnterprise Mana ger.
 Liaised with parents, academic and other administrativestaff within the College.
May 2007 – to date
Swimming teacher/ coach
Part time
 Planned and taught lessons to both children and adults ( school swimming,privateswimminglessons,competitive
swimming – Coach for Deben Swimming club)
 Level 2 in TeachingAquatics (swimteacher) , Level 1 in Coaching(swimcoaching)
 Teaching non-swimmers through to club swimmers, stroke correction and stroke improvement.
May 1998 – June 2003
Blue Arrow Personal Services
Recruitment Consultant – office (permanent candidates)
 Interviewing and placingof candidates into permanent positions for a widevariety of local companies in
Borehamwood/Welwyn Garden City and Hertford
 Managingrelationships with existingclientcompanies – takingof comprehensive job descriptions & person
specifications either over the phone or face to face with the client.
 Agreeing Terms of Business and fee negotiation
 Managed the recruitment of candidates into One2One (now EE)/ liaisingwith linemanagers in a variety of different
departments within One2One – to include40 customer servicestaff for a new call centre.
 Developed new business opportunities through telephone canvassing,mailing,pop ins
 Covered the Office temps desk as well as stints assistingthe Catering/Industrial temps desks.
 Involved in trainingand development of new recruitment consultants within the region
 Nominated for Recruitment Consultantof the Year / attended the Recruitment and Employment Confederation (REC)
annual awards dinner
 Top 5 company recruiter- billingover £200,000 in sales in both 1999/2000
September 1993 – May 1998
Account Manager – field sales / Customer services
Courage Ltd
 Customer services (2years),handlinggeneral customer enquiries / to complaintresolution
 Communicatingat a variety of levels with pub/club landlords,owners,stewards & internally with distribution staff to
includedrivers /drayman,accountmanagers,telesales staff and senior management
 Account Manager (2years) – existingfaceto facesales of Courage beer products /soft drinks into both tied and free
house pubs, working men’s clubs,hotels.Maximisingvolumes in existing/ tied houses,increasingCourageLtd sharein
accounts with multi providers through promotions,new products etc.
 Sales operation supervisor (1 year) – supervised the customer serviceand telesales team