World's Most Prominent Career Coaches to Follow in August 2023
1. Resolving the Complexities of Career Navigation
VIEW
THE
August 2023 | theeducationview.com
Center for Excellence
Vol.
08
Issue-02
World's Most Prominent Career Coaches to Follow in 2023
5. Letter
from the
Editor
Coaching is unlocking a
person’s potential to maximize
their own performance. It’s
helping them to learn rather
than teaching them.
- Tim
Gallwey
N
avigating the intricate pathways of professional growth is akin to exploring
uncharted territory. In this era of endless possibilities, the role of a career coach
has emerged as a guiding light for individuals seeking to unleash their full
potential. These mentors possess the acumen to shape your career trajectory, offering
insights that extend beyond mere advice.
Career coaches serve as more than just consultants; they are con idantes, allies, and
strategists all rolled into one. These individuals can carve out a roadmap that aligns with
their client's aspirations and strengths with their assistance. Through tailored
development plans, these coaches identify areas for improvement and leverage existing
skills, thereby positioning you as a formidable candidate in today's competitive job
market.
What sets career coaches apart is their ability to navigate transitions. Whether a
career direction change or a leap toward a higher position, they provide the guidance
needed to make a smooth shift. Their expertise aids in overcoming obstacles, ensuring
that every transition is met with con idence and clarity.
In today's fast-paced world, career acceleration is of utmost importance. This is
where career coaches step in with their strategic insights and industry wisdom.
Their guidance paves the way for rapid career progression as they steer you
towards opportunities and milestones that might have otherwise seemed distant.
In its latest edition, 'World's Most Prominent Career Coaches to Follow in
2023,' The Education View honors such coaches who are driving
transformation. The coaches featured in the magazine provide mentorship
that not only shapes careers but also transforms lives, proving that a well-
guided journey is the key to unlocking full potential.
So, lip the pages and have an enticing read about the
transformational stories led by some of the inest career
coaches!
- Anish David
Managing Editor
T
Transformative
Influence of Career Coaches
The
T H E
6. Paving Paths to Deeply Fulfilling Careers
Silviu Cojocaru
18
Prole
Special
Unleashing Professional Potentials
Amie Duignan
26
Crafting Compelling Careers
Mohamed Saed Hassan Helmy
32
Paving The Path For Tomorrow’s Strong Leaders
Michelle Raymond
38
Articles
Empowering Success
22
Examining Possibilities
34
8. ina
Liina
Resolving the Complexities
of Career Navigation
Fadaee
One of the most rewarding
aspects of my coaching
practice is witnessing the
visible impact on my clients
and the result they achieve.
11. Career coaches play a
Cpivotal role in
empowering
individuals to unlock their
full potential. Through self-
discovery, goal setting, skill
development, and
overcoming challenges,
individuals gain the
con idence and clarity
needed to navigate the
complexities of their career
journey. With the guidance
of a career coach,
individuals can tap into
their unique strengths and
passions, ultimately
charting a path toward a
ful illing and prosperous
career that aligns with their
true potential. As the job
market continues to evolve,
the invaluable support of
career coaches becomes
increasingly essential in
shaping successful and
meaningful career
trajectories.
Liina Fadaee is an
esteemed career coach with
a diverse background and
over a decade of experience
in empowering people to
unlock their full potential
and achieve their career
goals. Liina has supported
hundreds of people to move
forward with their careers
by leading teams of
employment specialists or
delivering direct coaching
or training programs
herself.
Liina is the CEO and
Founder of Consult For
Growth, specializing in
career, mindset, and
performance coaching.
Simultaneously Liina works
in the Career Development
Centre at Saıd
̈ Business
School, Oxford University, as
a Career Coach and
Employer Engagement
Manager and is a
Leadership and Career
Coach at Talent Solution,
ManpowerGroup.
Liina's contribution to
senior management teams,
strategic business
development, and people
management experience
add depth to her coaching.
Identifying Unique Value
Propositions
Liina's wealth of experience
is armoured with a proli ic
and ever-growing list of
accreditations and
quali ications, including ICF
accreditation, an Executive
Coach quali ication from a
leading Business School, a
performance coaching
license, an International
Business Degree, and a
quali ication in Workforce
Development and Training.
Ultimately Liina helps
people understand and
believe in their unique value
propositions, equipping
them with the mindset and
execution strategies
necessary for them to
achieve their own success.
By supporting clients to
understand their situation
and desired changes,
examining past attempts,
envisioning an ideal future,
and assessing con idence
and commitment, she helps
them develop practical
steps aligned with goals,
strengths, and the job
market. This transformative
process enables clients to
overcome barriers,
capitalize on their
strengths, and unlock their
true potential, propelling
them toward rapid career
transitions with con idence
and success.
Serving Individuals with
Tailored Approach
Liina has had the privilege
of working with individuals
from entry-level to
executive careers across a
wide range of industries
across the globe. This
diverse exposure has
developed her skills in
adapting and tailoring her
approach to best serve the
individual. Liina treats
everyone with the same
respect and curiosity. She
understands that what
career success looks like
varies signi icantly between
people, and that is OK.
Her current coaching
specializes in executives and
senior-level managers, and
highly skilled migrants,
predominately engineers, IT
professionals, and MBA
graduates. Over the years,
she has also supported
blue-collar workers,
academics, and teachers,
along with disadvantaged
job seekers, from the long-
term unemployed to
individuals with disabilities,
youth, refugees, and asylum
seekers. There are not many
career challenges that she
hasn't faced.
First and foremost, Liina
sees and believes in the
potential of people. This
alone is powerful in helping
build others' belief in
themselves. Liina follows a
structured approach that
allows them to gain clarity
and insight into their skills,
strengths, and the value
they bring to the table. The
process generally includes
the following steps:
identifying achievements
and accomplishments,
conducting skills
assessment, understanding
The Education View August 2023
Story
Cover
12. market demand, and
connecting values and skills
with market demand.
Throughout the process,
Liina asks thought-
provoking questions, offers
guidance and support in
self-re lection, and shares
observations. Liina states,
"It is surprising how many
people, even the most
established professional,
struggle to articulate their
value clearly."
Liina supported a senior-
level client who was seeking
help to decide his future
career direction and goals.
Through collaborative
discussion and re lective
exercises with the client,
Liina enabled him to realize
his value and ability to
represent himself better to
his existing employer. The
revelations and skills of
Liina's coaching enabled
him to successfully
negotiate a lucrative
promotion aligned with his
interests and his company's
needs and goals.
Managing Careers
Effectively
Many people don't manage
their careers at all. Other
common career
management mistakes
include neglecting self-
re lection, failing to stay
current with industry
trends, lacking long-term
goals, and not de ining
personal success. To rectify
these, individuals should
invest time in self-
assessment, prioritize
continuous learning,
establish clear goals, and
de ine their own de inition
of success to ensure
ful illment. Regular
re lection helps identify
growth opportunities,
staying updated with
industry trends enhances
employability, and setting
meaningful goals provides
direction.
Increased Awareness
Towards Career
Management
Liina believes change comes
through increased
awareness. She helps clients
adapt and stay relevant in
their careers by supporting
them in developing the
necessary steps for
progress. This stems from
self-re lection and
awareness, clarifying career
goals, and recognizing
strengths and areas for
development. Clients are
encouraged to research
their profession and explore
skill transferability. Liina's
coaching empowers clients
to navigate their careers
with awareness and
strategic action, embracing
change and thriving in the
dynamic professional
landscape.
To stay updated on
industry trends and
changes, Liina employs a
multi-faceted approach. She
maintains active
connections with employers
and industry professionals
through professional
networks and engagement,
consistently seeking
insights from key
in luencers. Liina follows
various channels, such as
social media and industry
publications, to access
valuable information on
emerging trends and best
practices. Membership in
the International Coach
Federation (ICF) further
provides access to
professional development
courses and webinars.
Combining these strategies
ensures that she is
continuously informed and
equipped to support her
clients in navigating the
evolving career landscape,
aligned with current
industry trends and best
practices.
Personal branding is
crucial for career
development as it
distinguishes individuals,
establishes a positive
reputation, and attracts
relevant opportunities.
Liina helps clients build a
strong personal brand
through visualization,
strategic planning,
optimizing their online
presence, networking, and
ongoing monitoring and
adaptation. By creating a
clear vision, highlighting
strengths, and maintaining
a consistent image, clients
can authentically showcase
their expertise. This
enhances their visibility and
reputation and opens doors
to aligned career
opportunities.
Fostering New-Age Skills
in the Era of Technological
Advancement
To thrive in their careers
amidst rapid technological
advancements, individuals
should focus on essential
skills and qualities,
including effective
communication,
interpersonal skills,
leadership, adaptability,
continuous learning,
cognitive lexibility, social
and emotional intelligence,
work ethic and integrity,
problem-solving,
negotiation and persuasion,
and lateral thinking.
Developing these abilities
will enable individuals to
navigate complex work
environments, build
relationships, lead teams,
embrace change, learn
continuously, solve
problems creatively, and
maintain ethical standards.
By honing these skills,
individuals can position
themselves for success in
the ever-evolving
workplace.
Understanding the
Intricacies
The breadth and diversity of
Liina's experiences set her
apart as a prominent career
coach. Also, her
comprehensive approach,
where she draws on
elements from performance,
executive, career, and
mindset coaching, and her
irsthand experience in
leadership roles. Leveraging
her expertise gained from
working in leadership
positions allows her to
understand the intricacies
of navigating careers and
building successful teams.
This unique blend of
coaching methodologies
and practical experience
enhances her ability to
provide a well-rounded,
holistic coaching experience
and support clients in their
professional growth and
career ful illment.
One of the most
rewarding aspects of her
coaching practice is
witnessing the visible
impact on her clients and
the result they achieve.
Many individuals come to
her sessions feeling lost and
de lated, unsure of their
career direction, or lacking
Story
Cover
13. I ask thought-
provoking
questions, offer
guidance and
support in self-
reflection, and
share
observations.
F
a
d
a
e
e
Liina Fadaee
CEO and Founder,
Consult For Growth
15. con idence in their abilities.
However, through their
collaborative work, Liina
sees a transformation take
place. Liina also actively
receives positive feedback
and thanks from her
coaches, with a consistent
5/5 coach satisfaction
rating.
Embracing the Changes
In the rapidly evolving
technological landscape,
effective career
management will become
crucial. Liina recognizes the
transformative impact of
generative AI on the
workforce. It emphasizes
skills that complement AI
systems, adaptability, data
literacy, and human-centric
capabilities. To thrive,
individuals must cultivate
problem-solving, critical
thinking, and creativity.
They should embrace
change and ambiguity,
develop data literacy, and
foster empathy,
communication,
collaboration, and
leadership skills.
Understanding ethical
implications and
responsible technology use
is essential. Continuous
learning, upskilling, and
staying ahead of emerging
trends are key. Adapting and
being agile is vital for
success in the AI-driven
work environment.
For aspiring career
coaches, here is some
concise advice:
• Develop active listening
skills to understand
client's needs and build a
trusting coaching
relationship.
• Cultivate emotional
intelligence to empathize
and connect deeply with
clients.
• Maintain genuine
curiosity about clients'
experiences, goals, and
motivations.
• Engage in re lective
practice and self-
awareness to continually
grow as a coach.
• Pursue professional
quali ications or
certi ications to enhance
credibility and
knowledge.
• Leverage managerial and
industry experience to
provide practical insights
and guidance.
• Embrace continuous
learning and professional
development to stay up-
to-date and improve
coaching skills.
By embracing these
principles, aspiring career
coaches can transform their
clients' lives positively.
Personalizing their
approach and providing
tailored guidance will
contribute to clients'
success and ful ilment.
Story
Cover
T H E
16. World's Most Prominent Career
Coaches to Follow in 2023
AUGUST - Issue 02
Liina Fadaee
CEO and Founder,
Consult For Growth
Michelle Raymond
Mohamed Saed
Hassan Helmy
Silviu Cojocaru
Amie Duignan
Leadership Development
Coach & Trainer,
The People’s Partner
General Manager Malls,
TMG (Talaat
Moustafa Group)
Founder,
The Aha!
Moment Academy
Founder,
AD Connects
As an award-winning entrepreneur and international
speaker, Michelle Raymond focuses on how cultivating
relationships is key to success.
Mohamed Saed Hassan Helmy possesses exceptional
people management skills, with the ability to manage
performance and motivate staff on an individual and
team level.
Through his dedicated efforts, Silviu Cojocaru has
facilitated the growth of countless professionals and
governmental organizations, investing over 1,000 hours.
Amie Duignan is on a mission to humanize the
recruitment industry and move away from a transactional
approach to make it all about the people.
Liina Fadaee helps people understand and believe in
their unique value propositions, equipping them with
the mindset and execution strategies necessary to
succeed.
17. Never
Miss a
Thing
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18. 18
Paving Paths to Deeply
Fulfilling Careers
Silviu
Cojocaru
J
Silviu
he Aha! Moment
TAcademy is
committed to
empowering individuals in
strategically inding work
that ignites their bliss each
morning and brings them a
deep sense of ful ilment at
the end of the day. Founded
by Silviu Cojocaru, a
Career Coach with an
inspiring journey of his
own, the academy aims to
provide comprehensive
support to clients.
19. Special Features
Silviu's career began with
great promise, as he was
awarded the UK's Student
Employee of the Year Award
at the age of 19. However,
he soon encountered a
sense of dissatisfaction in
his work, prompting him to
explore new paths.
By the age of 23, Silviu
had already embarked on a
dynamic journey,
transitioning across three
different industries.
Through his relentless
pursuit of professional
growth, he had successfully
cultivated a repertoire of
skills, allowing him to
secure coveted positions in
each ield he explored. He
even established a side
business that focused on
assisting clients in achieving
their ideal careers.
As Silviu's reputation
grew, so did his impact. At
25, Silviu joined forces with
Steve Miller to cofound The
Aha! Moment Academy,
driven by their realization
that clients required more
than just job search
assistance. Their
collaboration stemmed
from a shared realization
that each person has a
unique contribution to
make and that clients
seeking career guidance
required more than just
assistance with their job
search, they needed a
comprehensive approach to
career planning. The Aha!
Moment Academy emerged
as a transformative platform
that catered to this essential
need.
Through his dedicated
efforts, Silviu has facilitated
the growth of countless
professionals and
governmental
organizations, investing
over 1,000 hours in the
process. He developed the
FORMAL approach, which
has proven highly effective,
and earned certi ication as
an Integra Protocol Trainer
by the age of 29.
Embracing the Gift of Life
Silviu's early life was full of
adversities too. When his
mother was pregnant with
him, all the doctors
predicted that both of them
would die if she proceeded
with the pregnancy.
However, she displayed
immense courage and
decided to move forward,
despite the risks involved.
Miraculously, both of them
survived, and now Silviu
cherishes each day of his life
as a precious gift.
Silviu says, "Every
morning when I wake up, I
am grateful to have the
opportunity of helping
others and I see every day as
a gift."
As his life was granted as
a gift, when Silviu hit rock
bottom in 2015, he made a
conscious choice to dedicate
his life to serving others. He
remembered that his
purpose was to help
individuals discover and
pursue careers that they
genuinely ind meaningful
and purposeful. And he
decided to assist people
who are at a crossroads in
their lives, guiding them
through job or career
transitions so that they can
maximize their time and
potential. This is not simply
a job, career, or mission for
him; it is his work purpose.
Silviu shares, "There is
tremendous power in
refusing to settle and
declaring, I know I am
capable of achieving more in
my life and career. So,
whenever people are ready
to navigate this crossroads, I
want to be the guide that
helps them through this
journey."
A Systematic Approach to
Career Coaching
The Implicit Career Search
Method serves as the
foundation for The Aha!
Moment Academy. Dr Will
Schutz's FIRO Theory
guides participants to make
their career decision from
the very core of who they
are - their essence.
Miller's Career
Development Spectrum
provides the steps and
stages required to cultivate
that work purpose into a
successful, contributing
career.
Besides bringing Steve's
innovative ICS method into
the online space, Silviu
Cojocaru has devised a
groundbreaking
methodology known as
FORMAL, designed to
empower individuals in
effectively implementing
their career plans. It
addresses a common
challenge faced by many
during such transitions: the
ability to articulate their
previous experience in a
manner that resonates with
their new desired industry.
Silviu's FORMAL method
operates on the belief that
one's previous experiences,
no matter how diverse or
seemingly unrelated, can be
skilfully reframed and
tailored to align with the
requirements and
expectations of a target
industry. By providing
participants with a clear
roadmap and empowering
them with the tools to
convey their worth, the
FORMAL method eliminates
the common hurdle of
feeling lost or uncertain in
the face of a job, industry or
even career transition.
An Ideal Career Coach
Silviu holds two
certi ications, and he's
currently working towards
his third certi ication:
• Speci ic to Career
Coaching: He is a
certi ied Implicit Career
Search (ICS) Coach. Over
the past four years, he has
guided hundreds of
individuals, ranging from
mid-to-senior
contributors, managers,
and leaders, up to C-level
executives, in planning
their careers using the
ICS method. He has also
had the privilege of
spending a signi icant
By keeping it
simple, I focus on
creating the
psychologically
safe space where
participants can
blossom and
strive.
The Education View August 2023
20. amount of time with the
creator of this method,
learning even the inest
nuances of this approach.
• Speci ic to Self-
Processing Therapy: He
is one of the only 13
Certi ied Integra
Processors in the world.
The Integra Protocol is a
system designed to
release emotional
problems, trauma,
negative experiences,
limiting beliefs, and
emotional barriers that
hinder people from
working towards their
goals.
• General Coaching: He is
currently working
towards obtaining his
Professional Coaching
Certi ication (PCC) from
the International
Coaching Federation (ICF)
by 2024.
Paving the Right Career
Paths
While talking about the
things to prioritize in one's
career, Silviu mentions,
"Never sell your soul for a
paycheck. At the end of your
life, you won't regret leaving
a bad working environment,
but you may regret staying
for too long or prioritizing it
over your family or other
aspects of your life. You can
get your money back, but
you can't regain your time or
your mental and physical
health."
Many professionals at a
crossroads ind themselves
trapped in toxic
environments due to fear.
They worry that they won't
ind a role they love whilst
maintaining their desired
level of inancial stability
and lifestyle. This fear is
further compounded by the
belief that the grass won't
be greener on the other
side, leading individuals to
doubt the possibility of
inding a job that is
signi icantly better than
their current situation. This
fear is deeply ingrained in
the way people manage
their careers.
Most individuals change
roles because they are
trying to escape their
current situation:
• They want to leave
behind a toxic
environment and bad
leadership.
• They want to avoid
politics, bureaucracy, and
excessive processes.
• They want to use their
time at work to do
something more exciting,
valuable for themselves
or others.
Silviu believes that if
someone considers making
a change, they should ask
themselves:
• Am I making this decision
out of fear?
• How can I avoid entering
another job or career that
will be more of the same?
A fancy job title or a
different job at another
company won't solve the
underlying problems that
individuals face when they
are at a crossroads.
Additionally, changing the
work environment without
addressing personal growth
may lead to encountering
the same issues in a
different context.
If someone is struggling
to ind a more ful illing
career path, they should
start by understanding
themselves beyond the
traditional personality tests
or the standard lists of likes
or dislikes. Silviu
encourages people at
crossroads to understand
the patterns of behaviours
that keep them stuck.
Lastly, it is not uncommon
for individuals to ind
themselves trapped in a
state of stagnation,
primarily due to a lack of
awareness regarding their
own limitations. They may
not be aware of the skills
they truly enjoy using, the
impact they want to make,
or the job opportunities that
align with their current
experience. They may also
struggle with effectively
marketing themselves for
new roles. This uncertainty
often leads to a prolonged
period of trial and error,
where precious time and
energy are spent in a
seemingly endless pursuit
of the right it. Instead of
spending years in trial-and-
error mode, these people
should search for the right
tools to gain clarity and
consider investing in a
career coach whose method
resonates with them. A
reputable career coach
possesses the insights,
experience, and expertise
necessary to guide
individuals through the
labyrinth of self-discovery.
Reaching a Larger
Audience
This year, Silviu is planning
to make more appearances
on podcasts and at
conferences. He would like
to have a bigger impact and
share this simple method
with a larger audience.
In early 2024, he is
planning to establish a
virtual group workshop to
complement the existing 1-
1 services that can be
attended by people from
anywhere in the world. This
will allow him to reach a
wider audience and impact
at scale.
Additionally, he plans to
organize face-to-face
workshops where
participants can go through
the entire process in a
weekend. This is scheduled
to take place in late 2024
and will provide an
immersive and interactive
experience for the
attendees.
Ef icient Career Coaching
The method Silviu uses
stands out as a trailblazing
approach, distinct from any
other in the world. What
sets it apart is its unique
integration of both internal
and external work,
providing participants with
a comprehensive journey
towards attaining clarity,
purpose, and direction in
their lives. Participants
learn to shift their
behaviours, emotions, self-
concept, and self-esteem
while also strategically
managing the growth of
their careers, enabling them
to use employers instead of
being used by them.
This is the only career
planning method that has
been extensively
researched, studied, and
tested by independent
studies. It has been found to
be up to 300 percent more
20
The Education View August 2023
21. Exceptional career
coaches strike a balance
between accepting the
client's worldview and
challenging them at
crucial points in their
journey.
ef icient than traditional
methods in helping
participants improve their
self-esteem – a key
ingredient to clarifying
participants' career
direction. No other career
planning and transitioning
method has undergone such
comprehensive research.
Unlike traditional
approaches that
concentrate solely on
translating individual
strengths, this distinctive
method takes a holistic
approach, empowering
individuals to undergo a
transformative process
by integrating their
vast, untapped
potential before
embarking on
a speci ic career
path.
Silviu Cojocaru
Founder, The Aha!
Moment Academy
Special Features
T H E
22. 22
Empowering Success
Role
Career
of
Achieving
Coaches
The
Understanding the Evolving
Landscape
The modern job market is
dynamic and competitive. As
industries transform due to
technological advancements
and shifting economic trends,
professionals need to adapt
and stay ahead of the curve.
However, this can be
overwhelming and
challenging without proper
guidance. Career coaches
bring a wealth of knowledge
about industry trends, market
demands, and skill
requirements. They help
individuals align their career
goals with the evolving
landscape, ensuring that their
efforts are directed towards
opportunities with long-term
potential.
n today's rapidly
Ievolving professional
landscape, achieving
one's career goals requires
more than just technical
skills and quali ications. It
demands strategic planning,
self-awareness, and
personalized guidance. This
is where the role of career
coaches comes into play.
These professionals have
emerged as essential
partners in helping
individuals navigate their
professional journey,
maximize their potential,
and attain their aspirations.
In this blog, we will explore
the pivotal role of career
coaches in empowering
success and driving
professional growth.
in
Professional
Goals
24. Tailored Guidance for
Self-Discovery
One of the key contributions
of career coaches is
facilitating self-discovery.
Before setting out on a
career path, individuals
must have a deep
understanding of their
strengths, values, interests,
and aspirations. Career
coaches employ various
assessment tools and
techniques to help
individuals identify their
unique strengths and areas
of improvement. This
process of self-discovery
serves as a foundation for
setting meaningful career
goals and making informed
decisions.
Strategic Goal Setting
Career coaches excel at
guiding individuals through
the process of setting
strategic career goals. These
goals go beyond the usual
notions of job titles and
salaries. They encompass a
holistic view of one's
desired impact, growth
trajectory, and work-life
balance. Career coaches
work with individuals to
de ine short-term and long-
term goals that align with
their values and aspirations.
By having clear goals,
individuals can stay focused
and motivated in their
pursuit of success.
Crafting Personalized
Action Plans
Achieving professional goals
requires more than wishful
thinking; it demands
actionable steps and a well-
de ined roadmap. Career
coaches assist individuals in
creating personalized action
plans that outline the
necessary milestones, skill
development, and
networking strategies.
These plans are tailored to
each individual's unique
circumstances and goals,
ensuring that the path to
success is clear and
achievable.
Enhancing Soft Skills and
Professional Branding
Technical skills are
important, but soft skills
and personal branding also
play a signi icant role in
career advancement. Career
coaches offer valuable
insights into effective
communication, leadership,
teamwork, and emotional
intelligence. They guide
individuals in honing these
skills, which are crucial for
excelling in any professional
setting. Moreover, career
coaches help individuals
cultivate a strong
professional brand,
ensuring that their online
presence and networking
efforts align with their
goals.
Navigating Career
Transitions
Many professionals
encounter points in their
careers where transitions
become
inevitable—whether it's
changing industries, shifting
roles, or pursuing
entrepreneurial endeavors.
Career coaches specialize in
helping individuals navigate
these transitions smoothly.
They provide guidance on
building transferable skills,
highlighting relevant
experiences, and crafting
compelling narratives that
showcase an individual's
adaptability and potential.
Accountability and
Motivation
Achieving professional goals
often requires consistent
effort and resilience. Career
coaches serve as
accountability partners,
regularly checking in with
individuals to assess their
progress and offer guidance.
This ongoing support helps
individuals stay on track,
maintain momentum, and
overcome obstacles.
Moreover, career coaches
provide encouragement and
motivation, reminding
individuals of their
potential and the
signi icance of their goals.
Navigating Workplace
Challenges
The professional journey is
not without its
challenges—be it workplace
con licts, dif icult decisions,
or career setbacks. Career
coaches are adept at
providing unbiased
perspectives and strategies
to address these challenges
effectively. Their guidance
helps individuals maintain a
positive mindset, navigate
complexities, and make
informed decisions that
contribute to their long-
term success.
Unlocking Potential and
Empowering Success
In the realm of career
development, the role of
career coaches extends far
beyond traditional
mentorship. They serve as
strategic partners, mentors,
and con idants, guiding
individuals towards
realizing their full potential.
By fostering self-awareness,
setting clear goals, crafting
actionable plans, and
navigating challenges,
career coaches empower
individuals to take
ownership of their
professional journey and
achieve remarkable success.
Conclusion
The role of career coaches is
paramount in helping
individuals navigate the
complex and ever-evolving
landscape of professional
growth. Through
personalized guidance,
strategic planning, and
ongoing support, career
coaches empower
individuals to achieve their
goals, unlock their potential,
and lead ful illing lives.
They not only offer valuable
insights into industries and
markets but also foster self-
awareness, resilience, and a
proactive approach to
success.
In a world where career
paths are diverse and
opportunities abound, the
partnership with a career
coach becomes a strategic
asset. It's a commitment to
lifelong learning, personal
development, and the
pursuit of excellence. If
you're looking to accelerate
your career, achieve your
aspirations, and transform
your professional journey,
consider enlisting the
expertise of a career coach.
With their guidance, you
can navigate challenges,
embrace opportunities, and
create a path to success that
aligns with your values,
aspirations, and potential.
Empower your success
journey by harnessing the
transformative power of
career coaching.
Enhancing Businesses
24
The Education View August 2023
T H E
25.
26. Unleashing Professional Potentials
Ami Duignan
26
Amie Duignan
Founder,
AD Connects
“
I'm a life-long learner; I
listen to podcasts, attend
master classes in the field,
and I am on LinkedIn most
of the day researching
and observing coaching
trends from my peers.
27. Features
In an era marked by
rapid change and
increasing career
complexities, the role of
career coaches has become
indispensable. They provide
the guidance, support, and
expertise individuals need
to navigate their
professional lives
successfully.
From helping individuals
identify their passions and
goals to providing strategies
for career advancement,
career coaches empower
individuals to make
informed decisions, achieve
personal ful ilment, and
thrive in their chosen paths.
As the importance of career
coaching continues to rise,
more individuals are
turning to these
professionals to unlock
their true potential and ind
lasting career success.
In a quest to discover
'World's Most Prominent
Career Coaches to Follow
in 2023,' The Education
View interviewed Amie
Duignan, Founder of AD
Connects, who, as a
competent career coach,
helps her clients pursue
their dreams and inds them
ful illing roles.
Below are highlights of the
interview:
Please tell us about your
journey since its
beginning.
While at University, I really
didn't know what I wanted
to do, so I started working
as a receptionist for a Real
Estate company, with the
plan to progress through
into sales. During this time,
I worked for two different
irms and was told in my
last role that I would not
make it in sales and to stay
in an admin-type role.
This was a turning point
for me; with both the
negative thinking and my
own confusion about what I
wanted to do, I started job
hopping, working in
different roles for different
companies. Every time I
changed jobs, I just kept
feeling unhappy and
confused. I knew I needed
to ind a job I wanted to
build my career around. I
landed my irst recruitment
role working for a start-up
agency, which was perfect,
as I had intensive training
and learnt the ropes of the
Recruitment business,
where I learnt how to be a
recruiter/headhunter,
which I loved.
However, after a period, I
started to suffer burnout
from the intensity of having
to make targets, recruiting
jobs and chasing the perfect
candidate. I realised that
whilst I loved recruiting and
working with candidates, I
wouldn't say I liked the
transactional side of the
role. This was career-
changing for me, I was
ready to make a change, and
after many conversations
with my family and
colleagues, I decided to start
my own business, AD
Connects, in 2018. I started
with a simple goal, to
humanise and
personalise the recruitment
process, focusing less on the
transactional side and more
on the people side!
What inspired you to
become a career coach?
Having worked in
recruitment for over eight
years, I saw irsthand every
day how so many of my
candidates, who had
amazing experiences, lacked
the con idence to go after
their dreams. This I could
relate to from my own
career, and I hate the idea of
someone sitting in a job
they don't love instead of
going after what they want.
It was a natural and organic
progression for me to
leverage my own experience
and my recruitment skills to
move into career coaching.
My focus shifted. I wanted
to do more than recruit; I
wanted to help and support
people through their career
changes, help them
understand what they really
wanted in their careers,
learn how to incorporate
strategy into their career
choices, how to job search
effectively and handle the
interview process. My aim
was to unlock the
opportunities and inspire
people to make the right
move con idently and ind a
role they truly loved!
How do you stay current
with the latest research
and trends in the ield of
career coaching?
I'm a life-long learner; I
listen to podcasts, attend
master classes in the ield,
and I am on LinkedIn most
of the day researching and
observing coaching trends
from my peers. I also feel
the best way to be on top of
career coaching is through
not only personal research
but working with people;
every day, I'm sharing and
learning new skills, and my
coaching services are
constantly evolving.
I also keep up to date with
what is happening in the
economy, what is changing
for businesses and the
behaviour of candidates in
roles or looking for roles.
For example, 'The Great
Resignation' triggered lots
of debate and discussion for
both businesses – how to
retain staff through to
candidates willing to quit
and move roles.
The Education View August 2023
I help people figure out
how to bridge the gap in
their situation within the
first minute of our initial
conversation.
28. 28
What challenges have you
come across, and how did
you overcome them?
A big challenge for me is my
availability; my one-on-one
coaching sessions book up
quickly and in advance. To
overcome this, I developed a
series of coaching services
to allow someone options
on how they would like to
engage with me today
rather than waiting a couple
of weeks. In addition to one-
on-one coaching, I now offer
group coaching, master
classes, self-led/online
courses, interviews and
LinkedIn eBooks.
How do you incorporate
technology into your
coaching?
To support my coaching
side of the business, I've
implemented the following
tools:
• CMS system to manage
and track my clients, to
make sure I remember
everything to keep my
business super
personalised.
• Zoom meetings for
sessions.
• Thinki ic as a learning
management system to
manage the assignment,
related resources,
communications and
tracking of my self-
led/online course.
• YouTube, Instagram and
Tik Tok for my socials
and marketing.
Kindly mention some of
your major achievements,
accolades, and
recognitions as a career
coach.
My major personal
achievement is that I've
“
My strengths, according to my clients, are my
abilities to listen, dive deep to help them identify
the root cause of their problem and provide them
with the right tools and structure to support them
in creating a career strategy and plan that
rebuilds their confidence.
successfully grown my own
business and been busy for
ive years.
From a recognition
perspective, I've been
interviewed on the Morning
Show and Sunrise
discussing key topics such
as Red Flags when
Interviewing, and the Great
Resignation. I've also been
invited to publish
recruitment-related articles
for Channel 9, Woman's Day,
POPSUGAR, The Daily
Telegraph, and 9Honey.
I was engaged by
Heineken to be the face and
co-spokesperson for a
global employee
collaboration program.
Every day I receive
personal thanks from the
clients I've coached, which
is the biggest reward for me.
Can you shed some light
on your future plans?
I have a couple of exciting
plans on the go at the
moment. I've partnered
with an organisation to
deliver a series of career
workshops for interns,
along with hosting
workshops for school
leavers.
From a development
perspective, I'm working on
a podcast series to reach
even more people and in the
middle of developing a
retreat. T H E
32. Crafting Compelling Careers
Mohamed Saed
Hassan Helmy
n recent years, the ield
Iof career coaching has
experienced a
signi icant surge in
popularity and demand. As
individuals face increasing
challenges in navigating
their professional lives,
career coaching has
emerged as a valuable
resource to guide and
empower individuals
towards achieving their
goals and inding ful ilment
in their chosen careers.
While discovering
'World's Most Prominent
Career Coaches to Follow
in 2023,' The Education
View came across one such
prominent personality in
the ield of career coaching,
Mohamed Saed Hassan
Helmy, General Manager
Malls at TMG (Talaat
Moustafa Group).
Mohamed has experience in
successfully coordinating
the activities of various
departments concerned
with overall management.
Below are the highlights of
the interview:
Please tell us about your
journey since its
beginning.
I graduated as a Vet. Doctor
in 1998, and since then, I
have experienced different
industries and ields, from
medicine to asset
management. Throughout
the past 25 years, I was able
to develop a vast experience
in the ields of business and
people management; I spare
no effort in developing
myself and my knowledge
through different soft and
technical skills up to
inishing my MBA & ICSM
and PMP.
What inspired you to
become a career coach?
Throughout my life, I
realised that being able to
impact, change and enhance
people's lives by clarifying
and guiding their thinking
mindset to bene it them
better is the biggest
achievement anyone can
attain, and it's the true
legacy of any person, after
all, it represents the
cornerstone for all human
progress and development.
How do you stay current
with the latest research
and trends in the ield of
career coaching?
I see a tremendous amount
of growth and development
in the ield of career
coaching and shifting
human mindsets to achieve
more due to the increased
awareness of the
importance of Human
Resources and
organizational behaviour
science.
So, I have been
attempting to research the
ield of career coaching, and
I have been looking at
successful career coaches
like Jackie Mitchell and
others.
What challenges have you
come across, and how did
you overcome them?
I've come across multiple
challenges in my life
experiences, but the most
dif icult ones were during
my last assignment at GM
Mall, where I had to manage
an enormous number of
people with different
cultures, objectives, and
attitudes to achieve one
goal as one team and
develop our assets.
I was able to overcome it
by understanding that we
are humans, not machines,
and if you want them to
perform, you need to
understand their mindset
and needs and ind a way to
align their career needs
with the corporate
objectives.
How do you incorporate
technology into your
coaching?
Incorporating recent
technology is no longer an
option. It's a mandatory
requirement in every part of
our life, and of course, in the
coaching area, it is getting
strong because it has
become required for
coaching others in different
countries; that is one of the
key moments where
communication technology
plays a major role.
What do you believe are
the most important
qualities of a successful
career coach?
The most important
qualities are true life
experience through multiple
failure and success stories,
strong communication
skills, strong presentation
skills and a well-prepared
mind.
How do you differentiate
instruction to meet the
needs of different clients?
In career coaching, we
discuss tailor-made
consultation and advice,
which will defer from one
person to another based on
their actual needs and
32
The Education View August 2023
33. The most important qualities are
true life experience through
multiple failure and success stories,
strong communication skills, strong
presentation skills and a well-
prepared mind.
objectives, their current
skills, knowledge and the
gap which needs to be illed
and how to do so.
Kindly mention some of
your major achievements,
accolades, and
recognitions as a career
coach.
As an accredited
certi ication, I haven't
attained one yet, but as my
job implies, I have been
practising career coaching
on a daily basis for the past
15 years.
What would be your
advice to people
struggling to ind the right
career path?
My advice is to keep
moving. Struggling, failure,
and fear are all vital parts of
everyone's success journey.
Keep inding alternatives,
and embrace change
because it's going to happen
anyway.
Features
Can you shed some light
on your future plans?
My goal is to have a healthy
and successful family
structure and become
inancially free.
What makes you and your
coaching methodology
different from others?
I do not seek to compare
myself to others in my
search for change, as it is a
philosophy, not a
competition. I aim to be
better than what I was
yesterday and to be able to
tailor for everyone. I coach
an achievable and ambitious
track and help guide them
through their life.
Mohamed Saed
Hassan Helmy
General Manager Malls,
TMG (Talaat Moustafa Group)
34. 34
Examining Possibilities
Opportunities
Career
Navigating
Chaenges
Coach
and
as a
mbarking on a
Ejourney as a career
coach is akin to
stepping onto a dynamic
and ever-changing
landscape. Career coaching
is a profession that revolves
around guiding individuals
toward achieving their
professional goals,
enhancing their personal
growth, and navigating the
complexities of their
careers. As career coaches
navigate this path, they
encounter a range of
challenges and
opportunities that shape
their practice and impact
the lives of those they assist.
In this blog, we'll delve into
the various aspects of
navigating these challenges
and seizing opportunities in
the realm of career
coaching.
The Shifting Landscape of
Careers
The modern world of work
is marked by rapid changes,
technological
advancements, and evolving
industry trends. As career
coaches, staying abreast of
these developments is
crucial. Navigating the
challenges posed by a
shifting career landscape
involves staying informed
about emerging job roles,
industries, and skill
requirements. This
knowledge enables career
coaches to provide relevant
guidance to clients, helping
them align their goals with
the ever-evolving demands
of the job market.
Adapting to Diverse Client
Needs
Each individual comes with
a unique set of aspirations,
challenges, and
circumstances. One of the
challenges career coaches
36. encounter is the need to
tailor their approach to
meet diverse client needs
effectively. Navigating this
challenge requires honing
strong communication
skills, active listening, and
empathy. By understanding
the nuances of each client's
journey, career coaches can
create personalized
strategies that resonate
with their clients' goals and
experiences.
Balancing Support and
Independence
A delicate balance exists
between providing guidance
and allowing clients to take
ownership of their career
paths. Career coaches must
ind the sweet spot where
they empower clients to
make informed decisions
while offering support and
insights when needed.
Navigating this balance
requires fostering a sense of
autonomy in clients while
ensuring they have access to
the resources and guidance
they require to succeed.
Embracing the Power of
Networking
Networking is a cornerstone
of professional success, and
career coaches are no
exception. Opportunities
often arise through
connections and
collaborations with fellow
coaches, industry experts,
and professionals from
various ields. Engaging in
networking activities and
staying connected within
the coaching community
opens up avenues for
collaboration, knowledge
sharing, and mutual
support, enriching the
career coaching journey.
Leveraging Technology
and Digital Tools
The digital age has
transformed the way
individuals access
information and resources.
Career coaches can leverage
technology to expand their
reach and enhance their
impact. This presents
opportunities to offer
virtual coaching sessions,
create online resources, and
connect with clients from
different geographical
locations. Navigating this
digital landscape involves
embracing digital tools,
staying updated on virtual
coaching best practices, and
ensuring that the coaching
experience remains
effective and engaging in a
virtual format.
Turning Challenges into
Learning Opportunities
Challenges are an inevitable
part of any profession, and
career coaching is no
exception. Whether it's
helping clients navigate
career transitions,
addressing uncertainties, or
tackling imposter
syndrome, career coaches
often ind themselves
dealing with complex
issues. Navigating these
challenges requires a
growth mindset – viewing
obstacles as opportunities
for learning and
development. By
approaching challenges
with curiosity and
adaptability, career coaches
can develop innovative
solutions that enhance their
coaching practice.
The Rewarding Journey of
Transformation
Amidst the challenges,
career coaches are also
presented with the
immense opportunity to
witness transformational
journeys. Guiding
individuals through career
transitions, witnessing their
growth, and celebrating
their successes is a deeply
rewarding aspect of this
profession. Career coaches
play a pivotal role in helping
clients recognize their
potential, overcome
obstacles, and achieve their
dreams. The impact they
make extends beyond the
professional realm,
in luencing clients'
con idence, well-being, and
overall quality of life.
Embracing Lifelong
Learning
In the realm of career
coaching, learning is a
lifelong pursuit. The
landscape of careers,
industries, and personal
development is constantly
evolving, and career
coaches must adapt to
remain relevant and
effective. Continuing
education, attending
workshops, pursuing
certi ications, and staying
updated on the latest
industry trends are integral
to a career coach's journey.
By embodying a
commitment to lifelong
learning, career coaches not
only enhance their own
skills but also set an
example for their clients.
Cultivating a Holistic
Approach
The role of a career coach
extends beyond resume
building and interview
preparation. It encompasses
guiding individuals to align
their careers with their
values, passions, and life
goals. Navigating this
holistic approach involves
delving into clients'
aspirations, uncovering
their strengths, and helping
them de ine success on
their terms. By embracing
this approach, career
coaches create a
comprehensive and
meaningful impact on their
clients' lives.
In Conclusion
Navigating challenges and
opportunities as a career
coach is a multifaceted
journey that demands
adaptability, resilience, and
continuous learning. By
staying attuned to industry
changes, embracing diverse
client needs, balancing
support and independence,
and leveraging networking
and technology, career
coaches can make a lasting
impact on their clients'
lives. Ultimately, the journey
of a career coach is marked
by the empowerment of
others, the pursuit of
personal growth, and the
relentless pursuit of
excellence in the pursuit of
professional success and
ful illment.
As the journey unfolds,
career coaches ind
themselves at the
intersection of inspiration,
guidance, and
transformation – a place
where possibilities are
explored, goals are
achieved, and lives are
forever changed.
36
Examining Possibilities
The Education View August 2023
T H E
37.
38. n an ever-evolving job
Imarket, career
coaching has emerged
as an invaluable resource
for job seekers. By
providing personalized
guidance, fostering self-
awareness, and equipping
individuals with essential
skills, career coaches
empower job seekers to
make informed decisions
and navigate their career
paths with con idence.
Whether it's clarifying
career goals, tailoring job
search strategies, building
con idence, or facilitating
career transitions, career
coaching serves as a
catalyst for professional
success. Embracing the
support of a career coach
can make all the difference
in unlocking one's true
potential and achieving
long-term career
ful ilment.
While seeking "World's
Most Prominent Career
Coaches to Follow in
2023," we had the
privilege of interviewing
Michelle Raymond, a
prominent Leadership
Development Coach &
Trainer. Her aim is to
understand the business
leadership pipeline with
her brainchild, The
People's Partner, and
work with executive and
leadership teams to
develop the skills,
competencies, cultural
intelligence, and visibility
needed to establish the
next generation of strong
leaders.
Below are the highlights
from the interview:
Please tell us about your
journey since its
beginning.
My journey was an
interesting one. I started
off my career working in
HR; I have been in the
industry for more than 25
years; where I started off
as an in-house HR
Manager and quickly
progressed in the role.
I soon started getting
itchy feet and wanted to
see if I could do this as an
entrepreneur. I was
fortunate enough to get a
chance to share my
experience on stage, and
that was the catalyst for
me to start my own
business. After speaking
on stage, that night, I had a
dream that I should start
my own business. The
name The People's Partner
sounded so itting as I love
partnering with people,
and within a week, I
started the business. No
business plan, no
roadmap, no strategy, but
what I did have was heart
and passion and that has
taken me through all these
years. I do now have a plan
and strategy in Ace!
What inspired you to
become a career coach?
With an extensive
background in HR, I
became adept at perusing
and evaluating CVs while
also assisting employees
with their personal and
professional growth in the
workplace. It's hardly
surprising that I naturally
transitioned into career
coaching. This soon
broadened to encompass
LinkedIn optimization,
conducting mock
interviews, and re ining
CVs for individuals either
transitioning careers or
starting their career
journey.
But really, the true
inspiration came from my
innate ability to help
others. I could see a need,
and I had what it took to
solve that need. I was able
to use my years of
experience to help
individuals get jobs, more
money or even take the
step to move on to
something bigger and
often better.
How do you stay current
with the latest research
and trends in the ield of
career coaching?
I am a member of the
CIPD, which is the
professional body for HR
practitioners. Through this
body, I have to keep
updated with
advancements and
changes in the girl, which
includes career coaching.
I'm an MCIPD which
means I have to keep my
CPD updated. I also signed
up for a number of
newsletters and emails
from large and well-
known coaching brands.
What challenges have
you come across, and
how did you overcome
them?
My challenges were mainly
personal. I have battled
with imposter syndrome
for many years. I knew I
was good enough but
38
Paving the Path for
Tomorrow's Strong Leaders
Michelle
Raymond
The Education View August 2023
39. Features
couldn't shake the inner
voice in my ear. That led to
a few challenges in my
career where I was
overlooked, or I needed to
put myself forward. That
soon changed when I
embarked on NLP.
Another challenge I have
faced in my career as an
HR professional is the
value misalignment when
working with certain
clients. Working with
some companies and
brands for credibility's
sake, but the way they
operate is strictly polar
opposites to the values
that have plagued me for a
long time. This has been
an immense sense of
stress, but you have to
decide at some point what
“
To get the best
out of my career
coaching clients, it
requires and level of
communication and
understanding, and
this differs from
person to person.
40. matters more, the money
or your values? I opted for
my values.
How do you incorporate
technology into your
coaching?
I use tech tools to support
the administration of my
coaching. For example, I
have access to a great app
that allows me to manage
my time and project
manage my work. A few
good apps are Rise and
Notion - they both help
you maintain productivity.
I also use Youcanbookme
for scheduling my
sessions, similar to
Calendy.
What do you believe are
the most important
qualities of a successful
career coach?
One of the most important
qualities is active listening.
No greater skill is required
than a career coach that is
able to summarize,
provide feedback,
question, and build up all
because they have engaged
in active listening.
How do you differentiate
instruction to meet the
needs of different
clients?
Every client is different
and has their own needs. I
usually start by going
through an assessment
with them, and that helps
me identify what type of
person the client is and
how they like to work. To
get the best out of my
career coaching clients, it
requires and level of
communication and
understanding, and this
differs from person to
person.
Kindly mention some of
your major
achievements, accolades,
and recognitions as a
career coach.
I have won numerous
awards for my
professional work as a
leader in this space. My
most recent award was for
leadership in luencer,
which I was awarded in
Dubai.
What would be your
advice to people
struggling to ind the
right career path?
Identify what your top 3
non-negotiables are; what
things you are not willing
to compromise on? It
could be the rate of pay. It
could be the location. Be
very clear on that. Then
identify three things you
are willing to be lexible
on. This way, you know
exactly where to start and
where to look.
Finding the right career
path can be very daunting.
You need to know which
way to turn, so having a
coach or mentor is vital for
your decision -making and
guidance, and
accountability.
Can you shed some light
on your future plans?
Looking ahead, I plan to
author a book guiding
small and diverse business
owners on how to obtain
corporate contracts,
bypassing the often-
complicated tendering and
procurement process. The
book will underscore
various strategies for
penetrating the corporate
market.
However, I am excited to
announce the organization
of my inaugural event, The
Diverse Business Summit,
London 2023. This event
aims to empower small
and diverse business
owners by enhancing their
visibility and readiness for
the corporate marketplace,
thereby enabling them to
offer their services to large
corporations and
organizations.
My mission is to
champion the underdogs
(small, micro, and diverse
and underrepresented
business owners) and
strive for a level playing
ield in the business world.
What makes you and
your coaching
methodology different
from others?
Absolutely no one
conducts coaching as I do;
my approach is uniquely
“Absolutely no one
conducts coaching as I do;
my approach is uniquely
personal, introspective yet
fully immersive and
pragmatic.
40
The Education View August 2023
41. Michelle Raymond
Leadership Development
Coach & Trainer
AD Connects
personal, introspective yet
fully immersive and
pragmatic. Leveraging
several professional
frameworks, including my
own, I facilitate my clients'
journeys from point A to
point B.
What sets my method
apart is its potent impact
and enduring ef icacy, built
upon a foundation of a
truly distinctive approach.
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