This edition features a handful of business Australia's Most Encouraging Keynote Speakers to Follow that are at the forefront of leading us into a digital future

1. VIEW
THE
February 2024 | theeducationview.com
Vol.
02
Issue-04
Center for Excellence
Mel
Tempest
Guiding Individuals to
Embrace their True Selves
CEO and Founder,
Ignite Fitness Business
Events - Tempest Fitness
Business Solutions
Most
to
Follow
Australia's
Encouraging
Speakers
Keynote

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The Education View

5. Letter
from the
Editor
Speech is power. Speech
is to persuade, to convert, to
compel. It is to bring another
out of his bad sense into
your good sense.
- Ralph
Waldo Emerson
V
Voices
that Matter
Amplifying the
I
n the current times of rapid evolution, what individuals seek is authentic guidance
that can help them stay abreast of these rapid changes, challenge limiting beliefs,
and encourage self-re lection.
Our latest edition, "Australia's Most Encouraging Keynote Speakers to Follow," is The
Education View's major step in its pursuit of making the world familiar with the top
voices that are ideally positioned to meet these needs. By celebrating their
transformative work, we aim to acknowledge the unique thought process that makes
them stand out and inspire others in their journey of self-transcendence.
We believe in honoring and celebrating individuals who embody the values of
compassion, integrity, and authenticity. The keynote speakers featured in this edition
have not only achieved remarkable success in their respective ields but have also
resurrected countless lives and catalyzed their voyages to the ideal future. By shining
a spotlight on these speakers, we aim to recognize and amplify their voices,
acknowledging the invaluable contributions they make to respective communities
and society as a whole.
As we look towards the future, the role of keynote speakers will only continue to
grow in importance. In an increasingly interconnected and digitally driven world,
individuals are seeking authentic connections, meaningful experiences, and
trusted sources of guidance and inspiration. Keynote speakers, with their
ability to engage, educate, and inspire audiences on a personal level, are
uniquely positioned to meet these evolving needs. The insights and
perspectives shared by keynote speakers will play a vital role in
shaping the future of work, leadership, and society as a whole. As
such, we remain committed to honoring and amplifying these
voices, recognizing the profound impact they have on
transforming lives and driving positive change.
Happy Reading
- Maria Christopher
T H E

6. 08
Cover
Story
Contents

7. Mel
Tempest Guiding Individuals
to Embrace their
True Selves
16 Dr Jack Jacoby
Shaping Perspectives With Insight,
Innovation, And Inspirational Narratives
22 James Carson
Motivating Minds And Promoting
Holistic Wellness Through Words
28 Tony Eades
An Exemplary Keynote Speaker
Profiles
Articles
26 From Passion to Paycheck
32 From TED Talks to Corporate Events

8. Mel
Tempest Guiding Individuals
to Embrace their
True Selves

9. onnecting with an
Caudience as a speaker
requires a nuanced
understanding of their
needs, interests, and
expectations. Tailoring the
content and delivery to
resonate with the audience
fosters a sense of
connection. A speaker who
acknowledges and
addresses the concerns of
the audience is more likely
to establish a connection
and capture their attention.
Mel Tempest, the CEO
and the Founder of Ignite
Fitness Business Events,
has mastered this art. Mel's
journey as a speaker is one
of triumph over adversity,
which can inspire many.
Mel Tempest's voyage into
public speaking was an
unexpected twist in her
professional narrative.
Despite numerous attempts
to secure speaking
opportunities within her
industry, she faced repeated
setbacks. However, a crucial
conversation with a mentor
prompted her to explore
speaking outside her
industry. This
transformative moment led
her to launch a podcast,
organize her own events,
and step onto the stage as a
speaker.
In contrast to the
traditional and conservative
mindset prevailing in the
industry, Mel's story
emerged as a compelling
and inspirational narrative.
Her venture into global
speaking engagements, both
within and outside her
profession, became
evidence of the power of
storytelling and the ability
to inspire change. She began
challenging conventional
perspectives, particularly
within an industry
entrenched in old-school
mentalities.
Cover
Story

11. Shaping Narratives with
Public Speaking
Mel's unique journey
allowed her to connect with
audiences on a global scale.
Through her presentations,
she skillfully guided
audiences on a
transformative journey,
capturing their attention
and evoking a range of
emotions. Whether
witnessing an audience on
the edge of their seats or
observing heads nodding in
agreement, Mel rejoiced in
the impact of her
storytelling.
For those in attendance,
the experience often
transcended a typical
speaking engagement,
becoming a potentially life-
changing moment. As a
speaker, Mel took pride in
playing an important role in
these transformative
experiences, shaping
narratives that encouraged
audiences to think beyond
conventional boundaries.
Mel's vision extends
beyond sharing her
personal story; it
encompasses her
commitment to delivering
impactful business
presentations. Her mission
is to encourage audiences
and urge them to open their
ears and hearts to the
possibilities of change.
Through her presentations,
Mel aspires to encourage
business owners to take
risks and authentically
embrace the role of the
business owner they truly
desire to be.
Mel recalls a particular
instance that encapsulated
the resilience required in
her journey. A fellow
speaker once said, "You will
never speak in Australia
until you become successful
in the USA." Mel took
decisive action and was
determined to break
through boundaries; she
achieved a signi icant
milestone by becoming the
irst Australian to secure the
IHRSA Scholarship, marking
a decisive moment in her
career.
With her exceptional sense
of humor, Mel has a
remarkable ability to turn
any situation into a
lighthearted and engaging
moment.
Bringing Genuine Smiles
Irrespective of the subject
matter, Mel consistently
strives to bring a genuine
smile to the faces of her
audience. Her approach is
characterized by a
deliberate focus on
highlighting the positive
outcomes rather than
dwelling on the potential
sadness within the content.
Central to her philosophy is
the belief that even in
discussions that may touch
upon challenges, there is an
opportunity to illuminate
the good that emerged from
those experiences.
“
I always hope for my
audience to feel
empowered to make
change, that they can see
that even when life throws
pain at you, you can
overcome it.
Cover
Story

12. “
I truly love
what I do every
day. I want to
inspire
somebody to
have a go,
whether it's
applying to
speak at an
event or they
want to try
something new
in their business.
one of Smart Company's
Top 5 in 2017.
• Mel was acknowledged as
the 2020 Global Fitness
Business Association
In luencer of the Year.
• In 2022, she received the
prestigious AUSactive
induction into the Hall of
Honour for her dedication
and signi icant
contributions to the
itness industry.
• In 2023, Mel was
recognized as one of the
In luential Women in
Fitness.
Throughout this journey,
Mel has adhered to a core
principle: staying true to
one's authentic self. She
believes in not conforming
to societal expectations and
never offering apologies for
being genuine. Mel is irmly
convinced that the most
impactful and memorable
experiences are created
when individuals embrace
their true selves. This
authenticity, she believes, is
the key to delivering the
best of oneself to any
audience.
In sharing her story,
speaking about business,
and aiding others in their
success, Mel adheres to the
principle of
unapologetically being
herself. Despite leaving
school early and
occasionally diverging from
conventional language
norms, she stays committed
to authenticity. Her focus
remains on getting the job
done and making a lasting
impact on the lives of those
she encounters.
Transforming Lives
Mel inds immense joy in
inspiring individuals every
day. Her goal is to
encourage others to take
bold steps, whether it's
applying to speak at an
event or venturing into new
territories within their
businesses. Driven by an
innate sense of
responsibility, Mel feels
compelled to offer as much
assistance as possible,
providing guidance to those
seeking advice. For her, the
success of others is
intertwined with her own.
Mel views herself as
accountable to the next
generation, recognizing it as
her duty to guide and
inspire them. She cherishes
the privilege of presenting
her autobiography on
various occasions, but one
Departing from formal
education at the age of 14 to
pursue a career in takeaway
food sales, Mel found herself
on an unexpected path that
led to remarkable
achievements. Her
narrative, stemming from
humble beginnings,
includes several notable
milestones:
• In 2005, Mel Opened
Australia's irst men's
only gym, "Wize Guys,"
after getting approval
from the Human Rights
Commission and Equal
Opportunity Board.
• In 2017, Mel became the
irst Australian to be
honored with the John
McCarthy IHRSA
scholarship.
• She gained recognition as
Cover
Story

13. presentation holds a special
place in her heart. Speaking
to the Catholic Association
left a lasting impression, as
the audience engaged
deeply with her life story.
The session concluded with
numerous questions,
emails, and heartfelt
expressions of gratitude.
What resonates most with
Mel is the impact she had
beyond her industry. The
presentation prompted
individuals to re lect on
their lives, motivating them
to initiate positive changes.
Months later, emails poured
in, expressing gratitude and
acknowledging the lasting
in luence of her words.
Creating a Lasting Legacy
Mel's enduring hope is that
her audience leaves feeling
empowered to enact
positive change in their
lives. She strives to convey
the message that, even in
the face of life's adversities,
one can overcome pain and
challenges. Mel encourages
her listeners to shed aspects
of their lives that no longer
serve them and to recognize
their inherent worthiness to
pursue grander, bolder
aspirations. Importantly,
she emphasizes that no
person should hinder their
path to success.
For Mel, personal success
is not solely measured by
external accolades or
material possessions.
Instead, it's a profound
sense of achievement
derived from witnessing
others succeed. Her
ful illment stems from
providing opportunities to
others and inspiring them
to reach their full potential.
Mel believes that success is
a visceral feeling—one of
having made a positive
impact in the world, leaving
behind a mark, and paving a
path for others to follow.
Inspiring Individuals to
Make Informed Decisions
Mel Tempest expresses a
genuine desire to extend
her speaking engagements,
particularly to educate and
support new business
owners. Finding
contentment in her life, she
is driven by the belief that
sharing her knowledge with
the industry is a natural
progression. Mel envisions
dedicating time to assist
individuals in startup mode,
ensuring they make
informed decisions when
buying a business and
laying robust foundations
for success.
Recognizing the
challenges of the journey,
Mel highlights the
importance of hard work.
She advocates for
continuous learning from
peers, actively seeking
feedback, and acquiring in-
depth knowledge of one's
product before taking the
stage to speak. Mel's advice
is rooted in authenticity,
urging individuals to be true
to themselves rather than
conforming to the perceived
expectations of the
audience. She champions
the idea of fearlessly
expressing one's opinions
and encourages a demeanor
characterized by smiles,
laughter, and genuine
enjoyment of the moment.
The Education View February 2024
T H E

14. Australia's Most Encouraging
Keynote Speakers to Follow
FEBUARY - Issue 04
Dr Merv Wilkinson
James Carson
Mel Tempest
Tony Eades
Dr Jack Jacoby
Actor, Model,
Content Creator,
and Keynote Speaker
CEO and Founder,
Ignite Fitness Business
Events
Chief Strategy
Officer and CEO (APAC),
Salted Stone
Keynote Speaker
James Carson is an inspiring and humorous keynote
speaker who motivates audiences to drive positive
social change.
Mel Tempest, CEO and Founder of Ignite Fitness
Business Events, has mastered the art of public
speaking through her inspirational journey.
Tony Eades is a celebrated figure driven by his talent
and passion, nurturing the responsibility of fostering
constructive change.
Dr Jack Jacoby is a renowned speaker, mentor,
and author known for his impactful insights.
Dr Merv Wilkinson is empowering leaders for
organizational transformation.
Chief Consultan,
Catalyst of Change
Consulting Group

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16. 16
Dr Jack Jacoby
Executive Chairman,
Jacoby Consulting Group
I hope to make
my audience think
differently about
the topic I have
been asked to
speak on in a way
that adds value to
them.

17. Dr Jack
Jacoby
Features
ith their depth of
Wknowledge and
ability to inspire,
keynote speakers educate,
inform, and entertain the
audience, but more than
that, they help them to think
differently. These speakers
can present information in a
unique way and lead the
audience on a journey they
have not been through
before to provide new
perspectives.
Among the names that are
disrupting this ield, Dr
Jack Jacoby stands out as a
leading igure.
Dr Jack Jacoby's keynote
speaking role commenced
by "accident" rather than by
intent. He worked,
consulted, mentored over
350 people, and taught in a
range of exciting contexts,
which provided him with
valuable insights and a
diverse understanding of
various situations.
This experience enabled
him to think differently,
understand intent, and
diagnose dif icult situations,
leading to the development
of imaginative solutions for
challenging problems. As a
result of his reputation,
people became interested in
his expertise and invited
him to speak at various
engagements.
Leaving a Lasting Legacy
Dr Jack's mission is to be
satis ied with his time on
earth and leave a positive
legacy.
While accomplishing his
mission and goals, he has
encountered numerous
challenges over the years.
Some challenges were
related to context and
dif iculty, which is why
those challenges still
persist.
Dr Jack believes that not
all people are wise,
experienced, benevolent
toward others, empathic,
etc. He has found that these
human challenges have
been the hardest to
overcome because "what
you see" in a person is not
all there is. Uncovering the
covered helps identify
intent and real objectives.
Then, he faces challenges
related to process,
governance, scope, and
constraints – all of which
tend to be an aggravation
rather than a real challenge.
Resonating Better with
the Audience
Dr Jack suggests that
handling challenging or
unexpected situations
during a live speaking
engagement depends on the
nature of the situation. For
instance, if the challenge is
external noise, one can wait
it out. If a heckler is present,
one can provide a wise
retort. If a dif icult question
is asked, one can
acknowledge the dif iculty
and promise to follow up
later.
Dr Jack also recommends
creating a plan, working
smart, maintaining a
positive mindset, seeking
support, and accepting help
from others as strategies for
overcoming challenges in
life. The ability to overcome
challenges can build
con idence, increase self-
esteem, and provide a sense
of accomplishment.
Shaping Perspectives with
Insight, Innovation, and
Inspirational Narratives
Vision
To be
satisfied
with my time
on earth and
leave a
positive
legacy.
The Education View February 2024

18. “
Dr Jack provides many
examples from his real-life
experiences. He also
highlights the importance of
offering takeaway notes for
the audience. Dr Jack
stresses that effective
communication is crucial, as
the audience must
understand the message for
it to have an impact.
He cautions that what is
said can be in luenced by
the listener's context and
subjectivity, underscoring
the signi icance of
understanding the
audience's context to
enhance communication.
Additionally, the provided
search results contain
information about
overcoming challenges in
lived experience work and
the transformative qualities
of persistence and
resilience.
Commitment to
Authenticity
Dr Jack emphasizes that if
his communications and
efforts to help another are
genuine, authentic, and
based on his experience,
then he believes he has
done his best. He asserts
that the acceptance or
rejection of his suggestions
and insights by others is a
matter for them and has no
impact on his personal and
professional life. This
perspective re lects his
commitment to authenticity
and the recognition that
individuals have the
autonomy to accept or
reject the guidance offered
to them.
He believes that
audiences and clients accept
or reject a suggestion or
answer largely driven by
their context and their
subjectivity. Just because it's
the right answer doesn't
mean it will automatically
be accepted. Similarly, often
wrong answers are
accepted.
He was asked to be the
keynote speaker at a
professional retirement
funds conference in South
Africa attended by 1500
delegates. The audience
loved the approach he took
in his address. As a result,
the conference organisers
paid him four times the
quoted rate.
Adding Value to Speeches
Dr Jack hopes to make his
audience think differently
about the topic he has been
asked to speak on in a way
that adds value to them.
He believes success is
measured by audience
feedback and further
speaking requests.
Dr Jack's primary future
goal is to keep doing what
he has been doing for many
years – adding value
wherever he can.
To the individuals
aspiring to become
motivational speakers or
keynote presenters, Dr Jack
provides the following
suggestions:
• Speak from experience.
• Use relevant and
authentic examples.
• Be a storyteller.
• Be authentic.
• Be clear about the
message.
If I know that my
communications and
efforts to help another
are genuine, authentic,
and based on my
experience, then I
know I've done my
best.
18
T H E

19. Features
A Leader Like No Other
Dr Jack is known for the following specialties:
• Master strategist
• Company director
• Appointed by the Commonwealth Government as a Mentor under the Boosting Female
Founders Initiative 2020–23
• Appointed by Minister to the Veterinary Practitioners Board Hearing Panel
• Adjunct Professor (2009-2015)
• Taught at several universities
• Enhanced operational capability (de ined, assessed, monitored, repaired)
• Undertaken corporate repair (identi ied "broken" elements of organizations and ixed
them)
• Created the organizational 12 Pivot-Point Decision Hierarchy methodology (Strategic
Planning tool) and used it in scores of organizations, including the government
• Created the Mission Critical Knowledge Management methodology (de ined what roles
need to know to make robust decisions to deliver their performance objectives,
reducing organizational vulnerability to key people)
• Delivered strong program, project, and change management outcomes (co-author of a
book on change management)
• Mentored more than 350 people
• Founded Advisory & Mentoring Pte Ltd – registered in Singapore and operating
globally, containing over 100 mentors and subject experts
• CEO of 500 staff organisation (5+ years), arguably World's Best Practice
• Director in Ernst & Young's Management Consulting Practice - 5+ years
• National Marketing Manager $100 million Telco operation (Telstra's PABX Division)
• Business planner and strategist for Government and Private Corporations
• Conducted Prison Review for Attorney General - WA Government
• Reviewed Fire Brigade for Minister Emergency Services - WA Government
• Restructured Building Management Authority for Housing Minister - WA Gov
• Appointed commercial expert by the Victoria Government on the tender evaluation
panel
• Major change projects for Coles Myer, Alinta, ALH (Fosters), AWB, Jemena, Ok Tedi,
Gordon & Gotch, and others
• Founder of Rhodium business network
• Founder of the VisionCircle Movement
• Appointed expert by Commercialisation Australia to assist entrepreneurial companies
• Conference Speaker
• Author of seven books on diverse topics, including books on Shareholder Value and
Change Management
• Invitee and participant in the Australian Government's 2020 Ideas Summit
The Education View February 2024

22. My vision is to
educate, inspire,
and entertain
people by looking
after their holistic
wellness for
themselves, those
around them, and
their greater
community.
“
22

23. Motivating Minds and Promoting
Holistic Wellness Through Words
James
Carson
ords have the
Wpower to impact
society
positively, and that's why
keynote speakers play a
crucial role in inspiring,
informing, and in luencing
their audience. As a credible
source of information, they
set the tone for the event
and engage the audience by
addressing issues that
matter to them. Keynote
speakers also provide
direction and a sense of
unity by offering solutions
to the audience's unresolved
concerns.
James Carson is an
excellent actor, model,
content creator, and keynote
speaker. This inspirational
persona has experienced
the most thrilling roller
coaster of highs and lows,
growth, and success-driven
determination. Above all, he
wanted his speech to cast a
progressive
transformational shadow
over society.
When James irst started
speaking, his goals were to
build his brand, connect
with more potential
coaching clients, and
enhance his self-esteem. He
fought a lack of con idence
in many aspects of his life
and career and believed that
speaking in front of an
audience would help.
Fortunately, it did. He never
imagined it would become a
career, but amazing things
can happen when one tries
new things. Speaking to
small groups at his
previous corporate jobs, he
now addresses hundreds of
people at conferences,
seminars, and awards
nights with companies
such as Virgin Australia,
Aspire 4 Life, Eden Health
Retreat, Marsh Pty Ltd, and
more.
Aspiration to Become
Keynote Speaker
Achieving success in any
endeavor requires clearly
de ined goals and
aspirations. They act as
signs, giving directions and
meanings to efforts. A
clearly de ined objective
serves as a driving force,
inspiring individuals to
overcome obstacles and
maintain the focus on the
desired outcome. Setting
goals helps one feel
satis ied and ful illed
because they translate
dreams into actual
accomplishments.
Accepting a vision for the
future allows individuals to
move forward by turning
aspirations into reality via
commitment, tenacity, and
ongoing development.
James aims to educate,
inspire, and entertain
people by looking after
their holistic wellness for
themselves, those around
them, and their greater
community.
Challenges on the Way
One encounters changes
and challenges while
starting afresh. Overcoming
these obstacles requires
self-assurance,
perseverance, strategic
planning, and unwavering
determination.
Throughout his journey,
James overcame numerous
challenges related to crowd
anxiety, presentation skills,
joke delivery, preparation,
audience connection, and
energy. The list is endless.
But he says they're the most
signi icant challenges he has
ever faced, and they've
improved him as a speaker.
James has a mantra:
"Embrace, adapt, overcome,
and learn." According to
him, embrace the moment
for what it is and adjust to
the situation as best, which
would also mean being
honest if something doesn't
work, overcoming the
moment, and learning from
it for the next time.
Strategies to Engage the
Audience
Every keynote speaker has
speci ic techniques through
which they connect with
their audience. James uses
many tools to engage the
audience, such as asking
them to introduce
themselves and share how
they feel, sharing engaging
and vulnerable stories
about themselves, and
asking them to write notes of
kindness to each other and
read them aloud.
The Prestigious
Encouragements
Acknowledgment and honors
re lect the effort one works
to accomplish one's goal.
James talks about how happy
he is to have won three
awards so far: the Coach
Foundation named him one
of the Top Wellness Coaches;
the APAC Insider Australia
Enterprise Awards named
him the Most Empowering
Health and Wellness Content
Creator for 2024; and most
recently, the Coach
Foundation called him the
Most Empowering Health
and Wellness Coaching
Provider 2023. They
con irmed his competence by
his deeds and their effects on
others.
Communication is the Key
In James' opinion,
communication is crucial
because a listener cannot be
informed or changed without
it. One cannot effectively
interact with coworkers,
conduct a successful job
interview, or deliver a
presentation that has the
power to change a career in a
professional setting.
It could refer to
miscommunication in a
romantic relationship, the
incapacity to support or even
form friendships, or the
The Education View February 2024
Features

24. 24
In just one minute and
thirty-four seconds, the
speech that had been the
most nerve-racking
experience of his life
transpired into one of his
best speeches, given his
experience level.
There was a moment when
he was talking where he
almost said, "Sorry, I can't
do this," yet somehow, he
mustered up the words to
keep going and deliver a
great talk that got a round
of applause from everyone.
That moment was one of
the catalysts that launched
his speaking career.
Casting an Everlasting
Impact
Following his passion,
James aims to provide the
best performances for his
audience. His mission is to
elevate the mood of the
viewers and make them feel
better than before they
walked into his event. He
empowers his audience
with stories, tools,
experiences, and
information they can relish
and use to build better,
happier, healthier lives for
themselves and their family.
During his speeches, he
constantly makes his
audience laugh, often at
himself, hoping they will
laugh at least once.
Dreams and Aspirations
James is a dynamic keynote
speaker and a driven,
ambitious person with goals
for both his personal and
professional lives. His goal
is to raise a content,
wholesome, and healthy
family. He also wants to
work full-time as a well-
known actor, speaker,
model, and content
producer worldwide. His goal
is to build an entirely self-
suf icient, off-grid house.
Valuable Insights for
Aspiring Keynote Speakers
James advises those who want
to work as keynote speakers or
motivational speakers: "Just
get out there! Speak in front of
whoever you can get some runs
on the board, practice, and ease
your nerves." He suggests
requesting free speech for a
family, sports team, or local
community. He asks to choose
one or three subjects that one
is genuinely passionate about
and have, ideally, practical
experience with.
He suggests picking a topic
on which one could deliver a
passionate, lightning-fast
improv talk if called upon at
the last minute. "Remember
that the nervousness you feel
before speaking is normal;
it's a remnant of an ancient,
primal instinct to it in and
avoid being the outcast by
saying or doing the wrong
thing," he advises. He
shows how to reframe the
anxiety as excitement—as
if we're eager to speak in
front of others.
Lastly, he encourages
people to be authentic;
people want to see and
hear the real you.
Speakers like James are
not the only inspiration for
the aspiring keynote.
Beyond connecting with
thousands of people,
speakers also heal souls.
He delivers his message
to his audience
charmingly and
humorously when
he speaks on
subjects
encouraging
positive social
change.
inability to manage oneself
in a social situation.
Therefore, communication
is crucial to developing and
making a name for oneself
today.
Maintaining Healthy
Habits
James empowers and
inspires people. By
upholding a solid
foundation of self-care in
his own life, he keeps a
positive and inspiring
outlook in his personal and
professional lives. Among
the strategies to live a
holistic life are morning
rituals, physical activity,
healthy eating, mental
exercises, self-education,
creative hobbies, and
ful illing relationships.
The Steppingstone
Unexpected opportunities
have the power to alter lives
at times. Sometimes, destiny
decides what is best for an
individual, and things fall
into place. James's journey
is similar in some ways. A
few minutes earlier, before
he even knew he wanted to
be a speaker, he was given
his very irst speaking
opportunity.
A group of his former
schoolmates were visiting
the hospital when he was
working in a corporate
capacity there. They were
taken through an
educational session to warn
them about the risks
associated with being a
young person, such as drug
and alcohol abuse, violence,
driving, and other
dangerous aspects of life.
James hesitantly agreed
when the facilitator asked
him to talk to the group
about his experiences since
graduating high school.

25. Features
Laughter is always
a winning
experience in every
talk I do, and I
always hope to get
them to laugh at
least a few times.
“James Carson
Actor, Model,
Content Creator,
and Keynote Speaker

26. 26
From Passion to Paycheck

27. Article
The Education View February 2024
Keynote
Guide to Pursue
Speaking
as a Career
eynote speaking is
Kan art that
encourages people
and solves their problems
with logical approaches.
They are healers,
philosophers and guides
who leverage the power of
speech to uplift the societal
condition. If one has good
communication skills and
critical thinking approaches,
then one can be an ef icient
keynote speaker. This
profession is rewarding in a
holistic way. A successful
keynote speaker not only
earns good but also cures
hearts.
Ensuring the Calling
To pursue this career path,
one must ind an
appropriate answer to the
question, "Why do you want
to pursue this career?"
Money and fame are not the
right pointers here. The
primary objective of
successful keynote speakers
is to connect with their
audience and bring a
progressive change in their
lives. They want to promote
social upliftment and try
their best to make the world
a better place to live.
Opportunities Boil
Opportunities
After one is determined to
become a keynote speaker,
the next step is to practice
and grasp every possible
speaking opportunity. For
example, one can give a
speech at a wedding or
guide their juniors. It can
begin with an event at the
of ice or even at a friendly
function. The objective is to
enhance speaking skills,
develop public speaking
skills and observe people's
reactions to the same. This
will not only enhance skills
but also pave the way for
new opportunities
providing an experience in
crowd management.
Identify Your Realm
Keynote speakers
experiment, research, and
then deliver their content
on a speci ic topic. It is
always advised to ind out
the topic of interest irst,
then explore and
experiment at the same.
One should be clear about
the subject as keynote
speakers are considered as
one of the most credible
sources for their clients or
audiences, they draw a new
perspective of life from
these thought leaders.
That's why it is crucial to
live up to that expectation.
One must cast a positive
impact on the audience
and provide them with an
experience that lasts even
after the event. Hence,
mastering a particular
topic is better rather than
jumbling between many
other topics. One should
stay up to date with the
topics. This will not only
help to incorporate fresh
content but also help to
improve one's knowledge.
Lifetime learning should
be the motivation.
Focus on Content Making
and its Delivery
Every person has unique
needs, and a Keynote
speaker should sense the
necessity of the crowd
and frame content
accordingly. T H E

28. Tony
Eades An Exemplary
Keynote Speaker
n any given profession,
Ithere are extremely few
people who view their
job role as a responsibility
rather than a task. People
like these serve as models of
passion and success for
others. Within the industry
of keynote speaking, Tony
Eades, Chief Strategy
Of icer and CEO (APAC) of
Salted Stone is one such
celebrated igure driven by
his talent and passion,
nurturing the responsibility
of fostering constructive
change.
Tony's unique thought
process and approach have
made him one of Australia's
well-known keynote
speakers. He likes to
incorporate humor into his
speech whenever possible,
but he perceives the ideal
timing depending on the
crowd and their responses.
Such attention to detail and
subtle adoption of advanced
techniques give him a
competitive edge.
A Call of Purpose
Tony always had a knack for
presenting and speaking.
From an early age, he found
ways to speak through
various channels. For
instance, in the 1970s, Tony
had built a routine to host a
ictional radio show through
wireless, even if no one was
listening. But for little Tony,
in his head, it felt like he
was talking to the entire
world.
Eventually, he started
working at a broadcast
radio and at Myer, a
department chain store in
Australia. There, he worked
as an in-store announcer by
day and club DJ by night. As
he embarked on a career in
marketing, setting up the
irst of his ive agencies,
Tony began hosting
workshops and presenting
at small business events.
One of those
organisations was the
Sydney Hills Business
Chamber, where he served
as a chairman for three
years. The role had Tony
delivering a speech to
members at two monthly
events, breakfast meetings
and After Fives, which
helped him hone his
speaking skills and learn
how to engage an audience.
However, the signi icant
shift in Tony's speaking
occurred when his wife
introduced him to an
organisation in Sydney
called 'Professional
Speakers Australia' that
gathered once a month. This
national organisation
helped Tony to take his
speaking to new heights as
he learned from other
members and CSPs
(Certi ied Speaking
Professionals). Tony was so
drawn to PSA that he joined
the Board and was elected
National President in 2020.
A Gist to Reimagining the
Industry
Tony's mission is to help
business owners, as well as
sales and marketing
professionals, demystify the
digital landscape. Tony is
passionate about promoting
his vision and approach of
'strategy irst, technology
next.' Through his keynotes
and workshops, he aims to
teach the art of using
strategy to solve problems
and look for opportunities
of growth.
Tony says, "Innovation
starts with two simple yet
powerful words: 'What if…?'
These are the same two
words that people have used
for thousands of years to
explore new and exciting
opportunities." He continues,
"We've asked questions like:
What if… we could travel at
the speed of sound - and we
did. What if… we could one
day go to the moon? Been
there, done that! What if…
travelling into space could
one day become a tourist
attraction? Well, we're
getting closer every day, with
the irst civilian astronauts
already completing their
irst mission."
Tony believes that asking
the right questions is always
the irst step towards
creating the best answers
and outcomes.
He also believes that
everyone has a story to tell
and that each of us has a
business within of us. His
irst book, "How to Start a
Business in Two Weeks,"
was published in 2023. He
is also working on a
televised TV series titled
"Business Rescue."
Overcoming Challenges
with Tenacity
As a business re-thinker,
Tony's content has to be up-
to-date and relevant. He
understands the need to
constantly introduce new
technologies or business
28

29. trends, like AI in his
approach. This means he
had to customize his
keynote with the latest
content as well as tailor it to
the audience.
Amidst incorporating all
the unique techniques, Tony
underlines the importance
of having a backup plan.
Recently, he encountered an
unsuitable situation while
delivering a keynote speech.
Even after a successful
rehearsal, Tony found
himself still on stage when
the opening song he had
planned to play fell silent.
This hindered his
presentation for the next
few slides, as it was tied to
the song.
As a keynote speaker,
I hope to impact the
audience with the
relevance of my message
by changing the way they
think or, indeed, re-think
a challenge or a
situation.
Features
The Education View February 2024
Tony Eades
Chief Strategy Officer
and CEO (APAC),
Salted Stone

30. his speaking career.
He has also won
numerous business
accolades that mark his
eminence and expertise,
including Telstra Business
Awards, HubSpot Agency
Partner of the Year, and
Business Chamber of the
Year.
An Encouraging Mind
Tony is a glass-half-full kind
of guy. He always looks for
the upside in any situation,
and in the event that
something doesn't work
out, he picks himself up,
moves on, and keeps his
eyes on the future. Every
time he gives a keynote
speech, he likes to charge
the stage with enthusiasm
in the hopes that his
message will be heard and
inspire others to take
action.
"It is too easy in the world
we live in today to ind and
focus on the negatives. Look
for the positives in yourself,
in others, and in our world to
pull you up and help you
strive for greatness," Tony
shares.
He also emphasizes the
need for communication in
all spheres of life, including
the personal and
professional. For the 32
years that Tony and his wife
have been married,
communication has been an
integral part of their
relationship. Professionally,
he believes that everyone
must learn the art of clear
communication since there
is nothing more satisfying
than exiting the stage after
facing nerves and feeling
empowered and pleased to
have just engaged an
audience and shared a
unique message with them.
Leaving Indelible Mark
Behind
As a keynote speaker, Tony
aims to connect the
audience with the relevancy
of his message by
in luencing the way they
think about a problem or
circumstance. Instead of
stagnant thinking, he
believes that creative
thinking is the key to
addressing some of the
world's most pressing
problems. Innovation
begins with strategic
rethinking, and he quotes M
Williamson by saying, "Our
greatest power to change the
world... is to rethink it."
When Tony examines his
audience's faces and notices
some taking notes or others
photographing his slides, he
knows his message has
been conveyed effectively.
To him, success is assessed
when he hears about how
his session inspired action.
Tony believes in honesty,
and hence, he started his
intro by acknowledging the
situation to his audience
and simultaneously asking
the AV to start from the
beginning. This time, it
worked with slight auditory
issues, but Tony had saved
the day with his presence of
mind.
Recalling the moment,
Tony says, "Often,
technology will let you down,
so I've found having a
backup (notes of your
presentation, etc.) can really
help if you need to go
analog."
Feathers in the Cap
Following becoming a
member of Professional
Speakers Australia, Tony
sought and was granted his
CSP, or Certi ied Speaking
Professional, an
international credential.
When he got this award at
the PSA's National
Convention in 2019, it
marked a turning point in
I like to use humour
whenever I can, baked into
my keynote but also live as
I see the opportunity
based on the audience and
their responses.
30
Merely teaching an
audience is not enough;
Tony is inspired to motivate
and persuade an audience
to make positive changes.
Making Every Second
Count
Tony joined Saxtons
Speakers Bureau towards
the end of last year, and he
expects that the new
management will lead to an
increase in speaking
engagements for him all
year long.
He has previously spoken
in Australia, Singapore,
North America, and Canada,
and he hopes to expand his
reach to more countries,
with the eventual goal of
speaking in his home
country of the United
Kingdom.
Tony has also worked
with coaches like Troy and
Zara, who supported him in
developing his current
keynote and joining a peer
organization such as Toast
Masters or Professional
Speakers Australia.
As he concludes, Tony
offers his advice to the
upcoming speakers, "Believe
in yourself and the unique
value of your message –
people really want to, and
need to, hear your story. Just
get started, and before you
know it, you'll be invited to
speak and share your
message with others so you,
too, can make an impact in
the world. As Steve Jobs said
in one of my favourite
quotes: 'We're here to put a
dent in the universe.
Otherwise, why else even be
here?'" T H E

31. Features
Believe in
yourself and
the unique
value of your
message,
people really
want to, and
need to, hear
your story.
The Education View February 2024

32. 32
Step-by-Step Guide

33. Article
The Education View February 2024
information and can set the
tone for the event, making it
more engaging and thought-
provoking. By addressing
issues that matter to the
audience, keynote speakers
succeed in captivating their
listeners and leaving a
permanent impression on
their minds.
Keynote
How
Audiences
Motivate
Speakers
ords are so
Wpowerful that
they can make or
break society. That's the
reason why keynote
speakers play such a huge
role in inspiring, informing,
and in luencing the
audience. They are
considered one of the most
credible sources of

34. In addition to this,
keynote speakers also
provide direction and a
sense of unity by offering
solutions to the audience's
unresolved concerns.
They are good listeners and
problem solvers, who help
their audience by
connecting with their
issues. This not only boosts
their con idence but also
instils a sense of hope and
optimism in them.
All in all, keynote
speakers are the backbone
of any event. Their words
can inspire change, spark a
revolution, and bring people
together, making the world
a better place.
Igniting the Inspiration
Sometimes a push is
essential to light up the
passion to achieve the goals,
that's where keynote
speakers come to the
rescue! These professionals
remarkably deliver personal
stories, convey powerful
messages, and motivate
individuals to raise their
limits. They narrate these
examples of success,
resilience, and innovation to
their audience in the
comfort of their seats. It is
good to attend these shows
as they refresh one's mind
and motivate to start fresh.
Establishing the
Connection
Great keynote speakers
connect with their audience
on an emotional level. They
get personal and extract
facts to know their
audience's experiences.
They establish an
immediate bond through
relatable sketches, real-life
stories, and lighten the
mood with jokes.
Instantly one feels like
they are in the situation
together, bonded over a
shared journey. It makes the
message stick. It's so
impactful that their words
are remembered long after
the event is over. And this
makes them more
memorable.
Sharing Expertise and
Insights
These intelligent orators are
great storytellers. Immense
efforts and years are spent
by these professionals doing
research, enhancing their
insights, and obtaining
valuable experience. When
they ultimately perform on
the stage to share their
know-how, they're
equipped with numerous
strategies, tools, and
insights that the audience
can bene it from and learn.
These could be industry
trends, innovative
approaches, or practical
success tips that will leave
you with new ideas and
actionable steps.
Inspiring Deeds
Keynote speakers are
experts in their respective
ields who possess the
knowledge and experience
to identify the underlying
causes of a problem. They
analyze the situation
thoroughly and provide
their audience with
actionable advice that is
tailored to their speci ic
needs. They don't offer
generic information but
instead offer insights that
are relevant and applicable
to their clients.
Their guidance is always
useful and assists their
clients in achieving their
desired outcomes. They are
committed to ensuring their
clients are not left to
navigate the complexities of
a problem alone but rather
receive support and
direction towards achieving
their ambitions.
After having a session of
their magni icent show
people feel the desire to act
on their goals and start
fresh. They feel a sense of
purpose and develop a new
perspective. These speakers
make the audience feel like
they are on the earth to
conquer the world—one
step at a time.
Maintaining the Moment
Keynote speakers manage
to cast an impactful effect
on their audiences. It is an
experience of a live time
and stays with the
audiences even after the
event is over as these
experts know how to
maintain the moment. Their
message is conveyed to the
audience through their
effective communication
skills and insightful vision.
The audiences bene it a lot
from their guidance and
motivation.
Keynote speakers play a
vital role in making an event
successful and in luential.
They have the power to
transform a passive
audience into action-driven
individuals. Their ability to
inspire, share knowledge,
build emotional
connections, motivate
people to act, and keep the
momentum going can have
a lasting impact on
everyone in the room. In
short, having the right
keynote speaker can make
all the difference.
So, the next time while
preparing for an event,
don't forget to invite
keynote speakers. Keep in
mind the bene its of inviting
a great keynote speaker and
the part they play in
enhancing the charm of
your event. This will not
only enhance the event but
also help the attendees.
People have so many
pains and sufferings, which
needs to be treated with
care and empathy. Mental
health is a major part of a
happy life. A happy mind is
a productive mind that
leads to a successful
personal and professional
life. Keynote speakers help
people ight their battles
and win over their fears.
Their guidance might
change someone's vision or
solve someone's issues. So,
its always encouraged to
attend these events and ill
mind with good content.
The Education View February 2024
T H E
34
Step-by-Step Guide