A presentation on how to get your small business started on Social Media

1. Social Media and
Small Business
#smandsmallbiz
Christin Lux
Communications Coordinator
Eagle Bank and Trust

2. Why Social?
 Today, 62% of adults worldwide use some
form of social media
 One billion people actively use Facebook
every month
 500,000 people use Twitter every month
 3,600 hours of video are uploaded to
YouTube every hour
Info via Investopedia

3. Benefits of Social Media
 Market products
 Build your brand
 Increase SEO and SEM
 Quick and effective way to inform
customers and prospects
 Give your customers a voice

4. Facebook
Facebook estimates
that it is home to
more than 30 million
active small-business
pages. How will yours
get noticed?

5. Let’s start with
Creating a Page…

6. You must have a
personal Facebook
profile to be able
to Create a Page.
On your
Homepage, this
bar will be on the
left.

7. Next, select the most fitting category for
your Facebook Page.
For Eagle Bank, we chose ‘Company, Organization or
Institution.

8. Next Step
Next, choose a
category that best
fits your business.
When deciding on
Company Name,
remember that
this is what your
page will be called.

9.  Fill out About section
 Enter your business web address
 Create your unique URL

10. Add a photo of your business

11. Step 3 is optional

12. Enter the demographics of your ideal
Facebook audience

13. Take Facebook’s
Page Tour

14. Now what?
Share content!
Make sure you aren’t just selling
products and services.
Educate and engage!

15. Example:

16. Example

17. Don’t know what to post?
 PR Related: photos of
employees at events and/or
volunteering
 Happy (insert holiday)!
 Events going on around St.
Louis or Jefferson County
 Informational: inclement
weather, change of business
hours, etc…
 Share customer testimonials

18. NOTE:
 It’s important to understand how
you can integrate your social media
marketing within your other, more
traditional marketing– direct mail,
public relations, display
advertising, and promotions.

19. IMPORTANT
 The number of Page ‘Likes’ you
have should not be your only
measure of success.

20. One more thing…
‘Like’ us on
Facebook!!
Facebook.com/Eagle
Bank

21. Twitter

22. Twitter Facts
 Over 241 million active Twitter users.
 32% of all Internet users are using
Twitter.
 340 million tweets are sent each and
every day.
 10 tweets per second mention Starbucks.

23. Twitter Definitions
 Tweet: Statement posted on Twitter
that can be as long as 140 characters
 Hashtag: a word or phrase preceded by
a hash or pound sign (#) and used to
identify messages on a specific topic.
 Follow: Following someone on Twitter
means: You are subscribing to their
Tweets as a follower

24. A note on Hashtags
 Make sure to add hashtags
in your tweets. This is a
great way to find people
talking about similar themes
and to gain followers.

25. Same content rules apply,
except now you only get 140
characters

26. How to create a Twitter account

27. Follow the prompted steps:

28. Make sure your name (Twitter
handle) is easily identified with
your business.

29. More Twitter Definitions
 Retweet: a reposted or forwarded
message on Twitter.
 Favorite: represented by a small star
icon in a Tweet, are most commonly used
when users like a Tweet. Favoriting a
Tweet can let the original poster know
that you liked their Tweet, or you can
save the Tweet for later.

30. Examples of Eagle Bank tweets

31. Examples of tweets (cont.)

32. Examples of tweets (cont.)

33. One more thing…
‘Follow’ us on
Twitter!!
@EagleBankStL

34. LinkedIn

35. Two aspects
 Personal
Your personal account. Connect
with business contacts, publish
updates, job prospect
 Company
Your company page. Followers can
like, follow, and receive updates
that you publish.

36. Personal
Go to www.linkedin.com

37. Example of personal profile

38. Example of personal profile

39. Company pages
 Move your cursor over Interests
at the top of your homepage and
select Companies.
 Click Create in the Create a
Company Page box on the right.
 Enter your company's official
name and your work email
address.
 Click Continue and enter your
company information.

40. Eagle Bank LinkedIn

41. LinkedIn Posts and
Content
 Because LinkedIn is a
professional network, the
content you publish should
have a different tone than
content on Facebook or Twitter

42. Example

43. Example

44. Example

45. Example

46. Share your page on other networks

47. One more thing…
‘Follow’ us on
LinkedIn!!
www.linkedin.com
/company/eagle-
bank-&-trust-co

49. YouTube speaks for itself
https://www.youtube.com/watch
?v=N7il-pFZ_Gw

50. Other Social Media
 Google+
 Instagram
 Pinterest
 Blogs

51. Analytics
How do you measure the success of
your social media?
Most networks have their own measurements
of ROI (Facebook Insights & Twitter Analytics)
Take advantage of Google Analytics!

52. Resources
 http://www.adweek.com/socialtimes/
 http://www.socialmediaexaminer.com/
 http://mashable.com/social-media/
 http://smartblogs.com/social-media/

53. Questions?