How effective metadata management in the cloud can help a studio ensure that their IP is being effectively monetized across all channels, all geographies and at all times. This session will discuss how studios are leveraging cloud technologies to most effectively manage their metadata, streamline production and distribution workflow and maximize digital revenue generation.

1. Metadata Management
in the Cloud
Future Proofing Digital Revenue Streams Today
Jason Kassin | CEO, FilmTrack
March 3, 2015

2. Let’s Start From the Very
Beginning
o Hollywood built on opaque
foundation.
o Lack of transparency
pervasive in film industry.
o Love of films kept money
coming in & industry
thriving – like moths to a
flame.

3. The New Normal
o Fragmented content
o Distribution models upended
o New consumption patterns
o Proliferation of monetization models
o Content creation models in flux
o Non-predictive risk mitigation
o Need for transparency

4. While the mechanisms for the distribution of
content have evolved & multiplied, the systems for
managing content have not
Content
RightsFinancials

5. The Future Requires a
New Approach
IP Content
Contracts
Finance &
Royalties
Distribution
o Transparency
o Consolidated
o Real-time access

6. Pizza-as-a-Service
Value of SaaS

7. Data Flow in the Cloud
Update it as
it transforms
Control over
brand & product
New
title
New
lead
actress
title
cast
synopsis
Distribution
Accuracy from
the beginning
Real-time, accurate flow of data

8. When Good Data Goes Bad
Photo Credit: <a href="http://www.flickr.com/photos/12508217@N08/11895011776/">Sam Howzit</a> via <a
href="http://compfight.com">Compfight</a> <a href="https://creativecommons.org/licenses/by/2.0/">cc</a>
Had the metadata
been better, the
screening would
have shown
Disney’s Frozen
(PG) and not Lars
von Trier’s
trailer (X-rated)

9. Benefits of the Cloud
 Instant access
 Flexibility
 Access not transfer
 Secure storage
 Analytics
 Increased collaboration

10. Thank you
jason.kassin@filmtrack.om