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Blockchain &
The Hollywood
Supply Chain
The Entertainment Technology Center
vNAB Innovation Conference
Steve Wong, Directo...
Goal of today:
Confidential 2
Start a conversation about the possibilities for Blockchain in Hollywood.
Who in the audience knows the term Blockchain?
Confidential 3
Has anyone in the audience done a transaction paying with bitcoin?
Confidential 4
Is anyone a Bitcoin miner in the audience?
Confidential 5
What the Internet did for information,
Blockchain will do for transactions
Confidential 6
“Blockchain allows for one Internet user to transfer a
unique piece of digital property to another Internet user
such that...
Agenda
8
2
3
5 Implementation Considerations
6 HPE Point of View
4 Blockchain Business Benefits
1 What is Blockchain?
The ...
What is Blockchain?
9
• The technology behind Bitcoin
• A ledger of transactions replicated to
all servers
• Distributed, ...
Blockchain: Why was it invented?
10
Because “… no mechanism exists to make payments over a communications channel
without ...
Technology Basics
11
Public Key Cryptography
1QGGBQEKgxxjqth4Q
Tbiqz1UFpu1pcoTGF
Public Key
Private Key
5Jza1DZn2mBvrmMd
B...
How does Blockchain work?
Block 1 Header
Hash of previous
block header
Merkle Root
Block 1
Transactions
Block 2 Header
Hash of previous
block header...
Where is Blockchain right now?
Confidential 14
The Evolution
Evolution of Internet
Arpanet
15
TCP/IP
1969 20171973 1977 1981 1985 1989 1993 1997 2001 2005 2009 2013
Ethe...
Hype Cycle for Emerging Technologies
16
Blockchain
Blockchain Business Benefits
Blockchain Business Benefits
18
Efficiency
•Decentralization
•Data Reliability
•Transparency
•Data Protection
•Attestation...
Script Sells Produce Distribute
Market Trends
Blockchain: Disintermediated style of Hollywood business
Investor
Unions
Writer
Talent
Producer
Director Sma...
Blockchain Applications
Blockchain Applications
BITCOIN is the first APPLICATION on Blockchain
Many more applications on many more Blockchains are...
Blockchain Implementation
Considerations
Permissionless vs Permissioned Blockchains
A question of control and trust
Permissionless
Blockchains
Trust is enforced by...
Blockchain Fundamentals
25
Industrial
Commercial
Social
Public
Business Logic
Transaction Based
Permissioned
Unpermissione...
Blockchain Implementation Considerations
26
Scalability
•Admission/qualification
of network participants
•Policy definitio...
HPE Point of View
Confidential 27
Node n
Blockchain Functional View
28
IaaS / PaaS
Node 2
Client
Software
Platform Foundation
Platform Core Developers
Node ...
Thank you for your time!
Steve Wong, Director of Business Development
Steve.Wong@hpe.com @SteveWongLA
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BLOCKCHAIN & THE HOLLYWOOD SUPPLY CHAIN

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The global system behind a viewer’s transaction of watching a movie or TV show impacts viewers and show creators every day. What if all stakeholders had the same facts – Writers, Producers, Directors, Unions, Studios, Networks, Distributors, Theaters, Broadcasters, Cable Providers, Satellite providers, OTT providers and viewers? Blockchains offer precisely this opportunity. In this article we are going to explore new methods for enabling accountability in pre-production, production, post production, distribution, consumption and reporting with a secure chain of custody and metadata to be accessed, including key social attributes such as viewing method, display usage, rights compliance, and digital rights management.
Speaker : Steve Wong, HPE

Published in: Technology
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BLOCKCHAIN & THE HOLLYWOOD SUPPLY CHAIN

  1. 1. Blockchain & The Hollywood Supply Chain The Entertainment Technology Center vNAB Innovation Conference Steve Wong, Director of Business Development March 20, 2017
  2. 2. Goal of today: Confidential 2 Start a conversation about the possibilities for Blockchain in Hollywood.
  3. 3. Who in the audience knows the term Blockchain? Confidential 3
  4. 4. Has anyone in the audience done a transaction paying with bitcoin? Confidential 4
  5. 5. Is anyone a Bitcoin miner in the audience? Confidential 5
  6. 6. What the Internet did for information, Blockchain will do for transactions Confidential 6
  7. 7. “Blockchain allows for one Internet user to transfer a unique piece of digital property to another Internet user such that the transfer is guaranteed to be safe and secure... The consequences of this breakthrough are hard to overstate.” Confidential 7 - Marc L. Andreessen, Co-founder Andreessen Horowitz & HPE Board of Directors
  8. 8. Agenda 8 2 3 5 Implementation Considerations 6 HPE Point of View 4 Blockchain Business Benefits 1 What is Blockchain? The Blockchain Evolution 2 How does Blockchain work?
  9. 9. What is Blockchain? 9 • The technology behind Bitcoin • A ledger of transactions replicated to all servers • Distributed, peer-to-peer network • Requires no central authority • Digital cryptography ensures - Transactions are verifiable - System is tamper-proof • Ledger updates are applied through automated network consensus
  10. 10. Blockchain: Why was it invented? 10 Because “… no mechanism exists to make payments over a communications channel without a trusted party”
  11. 11. Technology Basics 11 Public Key Cryptography 1QGGBQEKgxxjqth4Q Tbiqz1UFpu1pcoTGF Public Key Private Key 5Jza1DZn2mBvrmMd BLVbQjSu33oKCjpk Vbwo8jX6vEtZBpSs aEt Peer-to-Peer Networking Cryptographic hash functions e3b0c44298fc1c149afbf4c8996fb924 27ae41e4649b934ca495991b7852b855
  12. 12. How does Blockchain work?
  13. 13. Block 1 Header Hash of previous block header Merkle Root Block 1 Transactions Block 2 Header Hash of previous block header Merkle Root Block 2 Transactions How does a Blockchain work? 13
  14. 14. Where is Blockchain right now? Confidential 14
  15. 15. The Evolution Evolution of Internet Arpanet 15 TCP/IP 1969 20171973 1977 1981 1985 1989 1993 1997 2001 2005 2009 2013 Ethernet Internet DNS World-Wide-Web MP3 Google MySpace Napster Youtube APIs Cloud Computing IoT Evolution of Blockchain 2009 2013 2017 2021 2025 2029 2033 Bitcoin BlockchainEthereum Smart Contracts Blockchain IoT
  16. 16. Hype Cycle for Emerging Technologies 16 Blockchain
  17. 17. Blockchain Business Benefits
  18. 18. Blockchain Business Benefits 18 Efficiency •Decentralization •Data Reliability •Transparency •Data Protection •Attestation •IoT integration •Collaboration •Empowered Consumer •Cross-Economy Interoperability •Cryptographic Reputation •Public Transparency •Business Confidence •New forms of value interpretation •Optimized time to value •Continuous and autonomous markets Assurance Amplification Serenity Business Intelligence •Programmable Business through Smart Contracts •Decentralized Autonomous Organizations •Autonomous and decentralized value creation collaboration platforms
  19. 19. Script Sells Produce Distribute
  20. 20. Market Trends Blockchain: Disintermediated style of Hollywood business Investor Unions Writer Talent Producer Director Smart Contract Voting Production Distribution Produce Crypto currency transactions Viewers Contribution Tokens Residuals Order & pay Pay & Consume DAO: Decentralized Autonomous Organization
  21. 21. Blockchain Applications
  22. 22. Blockchain Applications BITCOIN is the first APPLICATION on Blockchain Many more applications on many more Blockchains are being developed! Proof of Existence Decentralized IoT Autonomous Organizations ... Smart Contracts 22
  23. 23. Blockchain Implementation Considerations
  24. 24. Permissionless vs Permissioned Blockchains A question of control and trust Permissionless Blockchains Trust is enforced by Cryptographic proof from the Software Protocol Permissioned Blockchains Trust is enforced through restricted access to transaction validation 24
  25. 25. Blockchain Fundamentals 25 Industrial Commercial Social Public Business Logic Transaction Based Permissioned Unpermissioned Production Distribution
  26. 26. Blockchain Implementation Considerations 26 Scalability •Admission/qualification of network participants •Policy definition and administration •Data and interoperability standards •Dispute resolution •Change control •On chain vs off chain storage •Transparency vs privacy •Transaction data encryption •Data leakage •Key management (issuance, revocation) •Lost/compromised keys •Unknown threat vectors •Decentralized Security •Requirements on compute, bandwidth and storage can lead to centralization •Viability of different consensus models Governance Data Privacy Security Regulatory/ Compliance •Impact of digital currency to systemic risk •Incorporation of AML/KYC into digital payments systems •Regulator access to data •New regulations required?
  27. 27. HPE Point of View Confidential 27
  28. 28. Node n Blockchain Functional View 28 IaaS / PaaS Node 2 Client Software Platform Foundation Platform Core Developers Node 1 Admission Control Community Identity Node Software Dev Software Consensus Client Software Suggest Change Draft Change Vote Change RequestChange Release (Fork) Update Smart Contracts Developers People Software Hardware Consensus Off-chain Storage Interfaces
  29. 29. Thank you for your time! Steve Wong, Director of Business Development Steve.Wong@hpe.com @SteveWongLA

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