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Cloud Transition Patterns for Media Enterprises

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On one hand media enterprises using workflows involving thick apps and traditional server based workflows have business opportunities of lifting and shifting from on-prem infrastructure to off-prem cloud or centralized data centers. On the other hand, cloud native micro-services architectures and web apps provide options to implement new services and apps rapidly and dynamically. This talk provides insights into the different hosting patterns observed from these media enterprises, and discusses a common framework provided by Avid’s Media Central Platform to realize the business opportunities under the different hosting models.
Speaker : Shailendra Mathur, VP Architecture, AVID

Published in: Technology
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Cloud Transition Patterns for Media Enterprises

  1. 1. 1 Cloud Transition Patterns for Media Enterprises Shailendra Mathur Vice President of Architecture, Avid
  2. 2. 2 Confidential and Proprietary Information. Please do not copy, forward, redistribute, or publish. Avid ©2017. Topics  Understanding current media production infrastructure  Different “Cloud” definitions evolving in the media Industry  Lift & Shift methods vs Micro-services based implementations  Avid Media Central Platform based communication fabric across hosting models
  3. 3. 3 Confidential and Proprietary Information. Please do not copy, forward, redistribute, or publish. Avid ©2017. Source: http://ngcodec.com/fpga-encoder-markets/ Narrowing the problem domain
  4. 4. 4 Confidential and Proprietary Information. Please do not copy, forward, redistribute, or publish. Avid ©2017. Existing production workflows and infrastructure Asset Management & Storage
  5. 5. 5 Confidential and Proprietary Information. Please do not copy, forward, redistribute, or publish. Avid ©2017. Machine Rooms/Datacenter • VM/Bare Metal • Single Customer Instance • Network Storage • Edge servers (SDI/IP) Interpretation of “Cloud” in the media industry On-prem Cloud • VMs & Containers • Single customer Instance • Private • Network/Cloud Storage Private Cloud • VMs & Containers • Single customer Instance Public Cloud • VM & Containers • Public Cloud Provider • Multiple customers “Local” Cloud • VMs & Containers • Managed Service provider • Multiple customer CoLo Datacenter • Storage • Edge Servers (IP) Cloud “On-Prem” WAN High Bandwidth Network Link Hybrid Cloud Ali, AWS, MSFT, IBM, Google… HP, Dell, VMWare, IBM, MSFT, Huawei…
  6. 6. 6 Confidential and Proprietary Information. Please do not copy, forward, redistribute, or publish. Avid ©2017. Media services hosting patterns Host OS Any App Any App Any App Bare Metal Hypervisor Layer Guest OS App1 Compute, Network, Storage, VDI,, A/V IP interfaces Bins/ Libs Guest OS App2 Bins/ Libs Guest OS App3 Bins/ Libs CloudProvider (IaaS) AppProvider (VirtualMachines) Virtualized Cloud or On Prem Operating System App1 Compute, Network, Storage Bins/ Libs CloudProvider (PaaS) AppProvider (Containers) Bins/Libs App2 App3 Micro-Services Containers Cloud Native Docker Engine AppProvider (Machines) Compute, Network, Storage, Display, A/V IP/SDI interfaces, Controllers Web Client Web Client Thick Client Web Client Thick Client
  7. 7. 7 Confidential and Proprietary Information. Please do not copy, forward, redistribute, or publish. Avid ©2017. Why Micro-Services? Multi-function software appliance
  8. 8. 8 Confidential and Proprietary Information. Please do not copy, forward, redistribute, or publish. Avid ©2015 Multi-function software appliance
  9. 9. 9 Confidential and Proprietary Information. Please do not copy, forward, redistribute, or publish. Avid ©2015 …vs multiple functional micro-services 1 2 3 4
  10. 10. 10 Confidential and Proprietary Information. Please do not copy, forward, redistribute, or publish. Avid ©2015 Service hosting and communication App Provider Communication Fabric App Provider Communication Fabric Cloud Provider Communication Fabric Bare Metal Virtualized Cloud or On Prem Micro-services Containers Cloud Native
  11. 11. 11 Confidential and Proprietary Information. Please do not copy, forward, redistribute, or publish. Avid ©2015 Service hosting and communication Common communication event and message bus (App Provider) Bare Metal Virtualized Cloud or On Prem Micro-services Containers Cloud Native
  12. 12. 12 Confidential and Proprietary Information. Please do not copy, forward, redistribute, or publish. Avid ©2017. Why a message bus? 1 3 4 2 5 6 7 8 9 10 Point to Point Traditional communication fabric
  13. 13. 13 Confidential and Proprietary Information. Please do not copy, forward, redistribute, or publish. Avid ©2015 Traditional communication fabric
  14. 14. 14 Confidential and Proprietary Information. Please do not copy, forward, redistribute, or publish. Avid ©2015 …vs pub-sub service interactions 5 Event Enabled Microservices (Publish/Subscribe) 1 2 3 4
  15. 15. 15 Confidential and Proprietary Information. Please do not copy, forward, redistribute, or publish. Avid ©2017. Common service communication framework Cloud Native Federated Message BusFederated Message Bus Federated Message| Bus Bare Metal Virtualized Data Center Cloud
  16. 16. 16 Confidential and Proprietary Information. Please do not copy, forward, redistribute, or publish. Avid ©2017. Media ingest & processing example Federated Message BusFederated Message Bus Federated Message| Bus Cloud Upload Bare Metal Virtualized Data Center Cloud
  17. 17. 17 Confidential and Proprietary Information. Please do not copy, forward, redistribute, or publish. Avid ©2017. Avid Media Central framework Service Management Service Execution User Admin & Config Connectivity Toolkit Cloud Native API Upstreams Federated Message BusFederated Message Bus Federated Message| Bus
  18. 18. 18 Confidential and Proprietary Information. Please do not copy, forward, redistribute, or publish. Avid ©2017. Summary  “Cloud” has different hosting interpretations  The Media Industry looking to implement both Lift and Shift and Cloud native models  Avid Media Central Framework bridges the different hosting models
  19. 19. 20 Confidential and Proprietary Information. Please do not copy, forward, redistribute, or publish. Avid ©2017. Multiple message & data model formats … …
  20. 20. 21 Confidential and Proprietary Information. Please do not copy, forward, redistribute, or publish. Avid ©2017. Common message data model interpreters … …

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