The document discusses various cloud transition patterns for media enterprises, emphasizing different interpretations of 'cloud' and the adoption of both lift and shift and cloud-native models. It highlights the Avid Media Central framework as a solution to bridge these diverse hosting models. Key elements include micro-services, service communication frameworks, and the use of message buses for improved service interactions.

1. 1
Cloud Transition Patterns for Media
Enterprises
Shailendra Mathur
Vice President of Architecture, Avid

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Topics
 Understanding current media production infrastructure
 Different “Cloud” definitions evolving in the media Industry
 Lift & Shift methods vs Micro-services based implementations
 Avid Media Central Platform based communication fabric across
hosting models

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Source: http://ngcodec.com/fpga-encoder-markets/
Narrowing the problem domain

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Existing production workflows and infrastructure
Asset Management & Storage

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Machine Rooms/Datacenter
• VM/Bare Metal
• Single Customer Instance
• Network Storage
• Edge servers (SDI/IP)
Interpretation of “Cloud” in the media industry
On-prem Cloud
• VMs & Containers
• Single customer Instance
• Private
• Network/Cloud Storage
Private Cloud
• VMs & Containers
• Single customer
Instance
Public Cloud
• VM & Containers
• Public Cloud Provider
• Multiple customers
“Local” Cloud
• VMs & Containers
• Managed Service
provider
• Multiple customer
CoLo Datacenter
• Storage
• Edge Servers (IP)
Cloud “On-Prem”
WAN
High
Bandwidth
Network Link
Hybrid Cloud
Ali, AWS, MSFT, IBM, Google…
HP, Dell, VMWare, IBM, MSFT, Huawei…

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Media services hosting patterns
Host OS
Any
App
Any
App
Any
App
Bare Metal
Hypervisor Layer
Guest
OS
App1
Compute, Network, Storage,
VDI,, A/V IP interfaces
Bins/
Libs
Guest
OS
App2
Bins/
Libs
Guest
OS
App3
Bins/
Libs
CloudProvider
(IaaS)
AppProvider
(VirtualMachines)
Virtualized
Cloud or On Prem
Operating System
App1
Compute, Network, Storage
Bins/
Libs
CloudProvider
(PaaS)
AppProvider
(Containers)
Bins/Libs
App2 App3
Micro-Services Containers
Cloud Native
Docker Engine
AppProvider
(Machines)
Compute, Network, Storage,
Display, A/V IP/SDI
interfaces, Controllers
Web Client
Web
Client
Thick
Client
Web
Client
Thick
Client

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Why Micro-Services?
Multi-function software appliance

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Multi-function software appliance

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…vs multiple functional micro-services
1 2 3 4

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Service hosting and communication
App Provider
Communication Fabric
App Provider
Communication Fabric
Cloud Provider
Communication Fabric
Bare Metal Virtualized
Cloud or On Prem
Micro-services Containers
Cloud Native

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Service hosting and communication
Common communication event and message bus
(App Provider)
Bare Metal Virtualized
Cloud or On Prem
Micro-services Containers
Cloud Native

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Why a message bus?
1
3
4 2
5
6
7
8
9
10
Point to Point Traditional communication fabric

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Traditional communication fabric

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…vs pub-sub service interactions
5
Event Enabled Microservices
(Publish/Subscribe)
1 2 3 4

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Common service communication framework
Cloud Native
Federated Message BusFederated Message Bus Federated Message| Bus
Bare Metal Virtualized Data Center Cloud

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Media ingest & processing example
Federated Message BusFederated Message Bus Federated Message| Bus
Cloud Upload
Bare Metal Virtualized Data Center Cloud

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Avid Media Central framework
Service
Management
Service
Execution
User Admin
& Config
Connectivity
Toolkit
Cloud Native
API Upstreams
Federated Message BusFederated Message Bus Federated Message| Bus

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Summary
 “Cloud” has different hosting interpretations
 The Media Industry looking to implement both Lift and Shift and
Cloud native models
 Avid Media Central Framework bridges the different hosting models

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Multiple message & data model formats
…
…

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Common message data model interpreters
…
…