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1. MKT 578 Week 6 Learning
Team Project Public
Relations Plan Powerpoint
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Immediate access to
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for ENTIRE COURSES,
FINAL EXAMS and
HOMEWORKS “RATED A+"
- Without Registration!

2. MKT 578 Week 6 Learning Team Project Public Relations Plan Powerpoint
Resources: University of Phoenix Material: Public Relations Learning Team
Project; Week Two Problem Framing Paper; Week Three Public Relations
Stakeholders Paper; Week Five Public Relations Planning Paper
Additionally, create and submit a 15- to 20-slide Microsoft® PowerPoint®
presentation that includes detailed speaker notes that illustrate how the
material would be delivered to an audience based on the organizational scenario
described in the Learning Team’s Weeks Two and Five assignments, as well as the
Individual assignment for Week Three. This assignment incorporates the prior
three project installments, while integrating new information relevant to
developing and implementing a public relations response or campaign for the
selected scenario.
Include the following in the plan:
The detail discussed in prior papers, with applicable additions, changes,
deletions, explanations per previous feedback, regarding organizational
background, the problem or opportunity facing the organization, the publics and
target audience(s), the objectives targeted by the campaign, the research
requirements, and the public relations tactics
Additional public relations messages delivered via web-based and social media
A thorough discussion regarding projected costs and how expense will be managed
to keep the effort within budgeted constraints
A discussion of the crisis management implications inherent to the scenario
Contingency plans for potential information that has yet to be disclosed
regarding the scenario or another potential event that could compound the
severity of the existing scenario