The document outlines the assignments for COM 480 that analyze organizational communication for a virtual organization. It includes five parts: 1) a descriptive framework paper, 2) an interpersonal and intercultural paper, 3) a public relations and media paper, 4) a reflection and evaluation paper, and 5) a presentation summarizing the analysis. The student must choose a virtual organization to analyze for each assignment, focusing on a critical event and its impacts on communication within the organization.

1. COM 480 Week 5 Individual Assignment Organizational Communication
Analysis Presentation
COM 480 Week 5 Individual Assignment Organizational Communication
Analysis Presentation
Create a 10- to 15-slide Microsoft®
PowerPoint®
presentation with speaker notes
that summarizes all five parts of your Organizational Communication Analysis.
Allot equal attention to each part of your presentation.
Format your presentation consistent with APA guidelines.
Present your Organizational Communication Analysis Presentation.
For Online and Directed Study students, these are
Microsoft®
PowerPoint®
presentations with notes.
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COM 480 Week 5 Individual Assignment Organizational Communication
Analysis Part V Reflection And Evaluation Paper
COM 480 Week 5 Individual Assignment Organizational Communication
Analysis Part V Reflection and Evaluation Paper
Write a 1,750- to 2,000-word reflection and evaluation of Parts I through IV of
your organizational communication analysis. Answer the following questions:
 What is the value of reflecting on and evaluating a communication process
after a crisis or challenging event?
 What should you have done differently with your organizational scenario that
might have helped you formulate a better analysis or resolution?
 What research methods should you use to collect data to evaluate the
effectiveness of your organizational communication analysis?
 To prevent future communication crises in your Virtual Organization, what
tools could you use to continually assess the people, the tasks, and the
systems?

2.  What communication theories did you consider in your analysis? Evaluate
how well you applied them.
 From this course, which communication theories, research techniques,
studies, or methods might you emulate in your professional life? Explain.
 How did your communication analysis synthesize what you have learned in
your BS/COM program? Provide specific examples.
Include at least six academic references.
Format your paper consistent with APA guidelines.
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COM 480 Week 4 Individual Assignment Organizational Communication
Analysis Part IV Public Relations Affairs And Media Paper
COM 480 Week 4 Individual Assignment Organizational Communication
Analysis Part IV Public Relations Affairs and Media Paper
Write a 1,400- to 1,750-word paper on how your chosen organization could
overcome its critical event in the face of the media.
Incorporate the following public relations and public affairs and media elements
specific to your organization’s critical event:
 Research actual critical events similar to that of your Virtual Organization.
Based on how the media handled other critical events, how would you expect
the media to handle yours? What could your organization do to preserve its
public integrity under this circumstance?
 What are the roles of public relations (PR) and public affairs (PA) in your
critical event? At what point should the organization seek legal consultation
when exploring PR and PA campaigns?
 Explain the public’s right to know versus personal privacy. What ethical
questions emerge when considering organizational truth and public
communication?
 Strategize for positive communication outcomes in press releases and press
conferences. What significant elements must you include and exclude?
 Determine the possible impact of various media covering your organization’s
critical event, such as public speeches, interviews, and electronic media.

3. What are the risks, and how might your organization mitigate them? What are
the most effective ways to use media in this critical event?
Include at least three academic sources.
Format your paper consistent with APA guidelines
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COM 480 Week 2 Individual Assignment Organizational Communication
Analysis Part II Interpersonal And Intercultural Paper
COM 480 Week 2 Individual Assignment Organizational Communication
Analysis Part II Interpersonal and Intercultural Paper
Resource: The Virtual Organizations Portal
Choose one of the three critical events listed below that would affect
communication within your selected Virtual Organization:
 Leadership change such as a change in the chief executive officer or
superintendent, political change, or major changes in management department
heads
 Reorganization such as a merger or takeover; change in community or
industry image or stature; gaining or losing accreditation; political change; or
major employment changes such as outsourcing, layoffs, expansion, and
foreign labor
 Crisis within an industry
 Business: ethical violations, technological malfunction, major financial loss
 Schools: change in stature, ethical violations, violence, major gang or drug
incident
 Health care: wrongful death, medication error, ethics violation
 Government: mismanagement of funds, ethical violations, lack of response or
preparedness, conflicting parties
Note. You must use your chosen critical event throughout all subsequent weekly
assignments.
Write a 1,400- to 1,750-word paper.
Address how your selected Virtual Organizational critical event affects the
following:
 Interpersonal communication ethics

4.  Perceptions of power
 Communication during conflict
 Intercultural and diversity conflict
 Communication climate
Identify what communications theories apply to this organization. You may
choose from the following communications theories:
 General Systems theory
 Cognitive Dissonance Theory
 Social Exchange Theory
 Social Penetration Theory
 Face-negotiation theory
 Any other communication theory you studied in your BS/COM coursework.
You may reference Introducing Communication Theory: Analysis and
Application by R. West & L.H. Turner in the University Library eBook
collection.
Explain how the application of a theoretical perspective would help the
organization respond to this critical event.
Describe how the implementation of effective communication strategies might
help the organization overcome this negative situation and arrive at a positive
outcome.
Include a minimum of four academic sources.
Format your paper consistent with APA guidelines.
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COM 480 Week 1 Individual Assignment Organizational Communication
Analysis Part I Descriptive Framework Paper
COM 480 Week 1 Individual Assignment Organizational Communication
Analysis Part I Descriptive Framework Paper
Resource: The Virtual Organizations Portal
Click on the Virtual Organizations Portal web link under Course Outline on
your student website. When the page opens, click on the Orientations link to read
the User’s Guide. Then, explore the various businesses and organizations to
become familiar with the city of Kelsey.

5. Choose one of the Virtual Organizations under the businesses, schools, health care,
or city government tab.
Note. You must use your chosen Virtual Organization throughout all subsequent
weekly assignments so be sure to choose one with ample information.
Write a 1,050- to 1,400-word descriptive framework of your chosen Virtual
Organization. You may research existing organizations to supplement any gaps in
information, but be sure to document all sources and use consistent information
throughout all subsequent weekly assignments. Describe the following:
 The people
 o Employees
 o Clients or stakeholders
 o General public
 The tasks
 o Products or services
 o Relations of products, services, and organization to the community
 The organizational communication variables such as the following:
 o The communication settings—board room, one-on-one meetings, and
hallway chats, for example
 o The internal and external communication systems
 o The structural and functional characteristics that affect the degree of
communication formality
 o The communication channels—face-to-face, telephone, personal
documents, impersonal documents, computer mediated, and so forth
 o Any theoretical perspectives you observe, such as groupthink tendencies
Reference at least two academic sources. Consider using Introducing
Communication Theory: Analysis and Application by R. West & L. Turner, or any
other texts you have used in your degree program, from the University Library
eBook collection.
Format your paper consistent with APA guidelines.
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COM 480 Complete Course
COM 480 Complete Course

6. COM 480 Week 1 Individual Assignment Organizational Communication
Analysis Part I Descriptive Framework Paper
COM 480 Week 2 Individual Assignment Organizational Communication
Analysis Part II Interpersonal and Intercultural Paper
COM 480 Week 4 Individual Assignment Organizational Communication
Analysis Part IV Public Relations Affairs and Media Paper
COM 480 Week 5 Individual Assignment Organizational Communication
Analysis Part V Reflection and Evaluation Paper
COM 480 Week 5 Individual Assignment Organizational Communication
Analysis Presentation
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