This document provides instructions for a team assignment for an MKT 435 marketing course. The team is tasked with creating a 10-12 minute presentation with 10 slides that repositions a previously selected product or service. The presentation must analyze the impact of 3 external influences, 3 internal influences, and environmental factors on consumer behavior and the marketing strategy. References from course readings and two outside sources must be cited in APA format.

1. MKT 435 Week 5 Team
Assignment Repositioning
Presentation
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2. MKT 435 Week 5 Team Assignment Repositioning Presentation
Learning Team Assignment: Repositioning Presentation
Resources: University Library, Internet
Selectthe same product or service that your Learning Team chose for your
Segmentation, Targeting, and Positioning Paper.
Prepare a 10-12 minute presentation, with at least 10 annotated Power Point
slidesin which you analyze the impact of external and internal influences on
consumer behavior and marketing strategies. Address the following in your
analysis:
Select three external influences and analyze the impact that these influences
have on the marketing strategy for your selected product or service.
Select three internal influences and analyze the impact that these influences
have on the marketing strategy for your selected product or service.
Identify environmental factors that may influence consumer perception of the
marketing message associated with your selected product or service.
Cite the assigned reading and at least two outside references in your
presentation
Cite your referencesaccording to APA standards.