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Touch
- 1. TOUCH Jueting wei IDC205A Brand management
- 2. Handmand resin bracelet $ 25 each
- 3. Angus with his resin accessories Handmand resin bracelet $ 40 each
- 4. Idea each Handicraft owns a story behind, to spread its story and bring more value.
- 5. Problem Mass produced lack of personality Mass produced product replacing traditional
- 6. Solution Touch is an online platform for handicraft people to spread their culture, passion of handicraft and develop their small business.
- 7. TOUCH The home page is seperated into three part. Discover by material, technique, texture, colour, pattern Discover by map-navigate different countries’ traditional handicraft Supporting- including seller’s handbook, fund(collaborate with Kiva), discover handcraftman beside you and office theme story every month
- 8. Business model Touch is free for 20 products listing and opening online shop, seller can pay 8 dollar per month for unlimited listing and upgrade their shop which can have more available to decorate the online more unique. Each sale occurs would be charge 3% transaction fee. Home page advertisements would be charge 8 dollar per month.
- 10. uniqueNESS • Provide process and material • Navigate by map • Story • Supporting • Limit stock of handmade stuff, auction •
- 11. • Australians are among the top 10 nations doing business on Etsy • Etsy has 90,000 registered users and 11,000 sell- ers in Australia. • 10% of addressable market: 1100 people addressable market
- 12. demographic of customer segment Buyer: • 25~35 years old people • Own income • Desire unique things, custom things • Interested in traveling, would like to know more about different countries culture. Seller: • 25~30 years old people • Already working on handcraft for a while • Love to share their story • Have owning online shop experience
- 13. marketing plan • Short video sponsored on Instagram • Launch advertisement on Facebook engage people join the special activity in second hand market • Advertising in the second hand market • Advertising on magazine like Frankie Pre launch After launch • Collbaborate Kiva and Pinterest • Notice the new relevant products of your favourite on cell phone app • New story of worldwide traditional handicraft will be upload every two week • Second hand market meeting activity every year
- 14. team Full time Founder Product designer Personal assistant Marketing specialist Part time Accountant Software engineer UX designer
- 15. annual revenue Rent 10,880 Salaies 160,000 Outsourcing 10,000 Profit Income 1100 Products Sold X 185 Average Price per year Total: Expenditure $203,500 $ 180,880 22,620Total:
- 16. customer interview 10 sellers 10 buyers
- 17. Do you think spread your handicraft/ finding handicraft is a problem? no yes 75% 25%
- 18. if yes how do you solve it? 100% Second-hand market SELLERs
- 19. if no, do you have any problems relating to your business? SELLERs 60% 20% 20% company money value “ I spent a lot of time and money on mak- ing those stuffs but people cannot see much value on them and not much people want to pay for them.” -Natalia
- 20. IF THERE WAS A SOLUTION WOULD YOU USE IT? 10% 90% NO yes “ I’m afraid of copycat and also for a small handmade business, I can’t afford the large number offer from the online shop.” -Angus
- 21. How much money would you like to spend on a online shop running? 70% 20% 10% below 50 free free SELLERs
- 22. buyers if finding handicraft is a problemhow do you solve it? 33% 55% 12% Search online Ask friends traveling
- 23. if no, do you have any problems life in this area? 100% reputation buyers “ I hope they have certificate or goverment to prove their reputation” -Jess
- 24. PROtotype screen
- 25. PROtotype screen
- 26. PROtotype screen