How Duke Charlotte is Organized 2015

5. Promoter(s)Planner(s) Host(s)
Creates Promo Materials
Supports
Executes EventProposes/Plans Event
Supports

7. Leadership
Data
Communication
Calendar/
Host

8. CommunicationLeadership
Calendar/
Host
PromoterPlanner Host
BOARD
TEAM
EVENT
TEAM
Consults on date of event;
Helps recruit event team
members
Creates promo materials
Distributes promo materials;
Helps recruit event team
members
Supports
Executes event;
Collects feedback
Proposes/Plans event
Supports
Data
Manages event DB;
Creates surveys;
Processes feedback;

9. Promote
Plan
Host
…All EVENTS Promote
Plan
Host
Promote
Plan
Host
Promote
Plan
Host
Promote
Plan
Host
BOARD
OPERATIONS
COORDINATEAND
SUPPORT…
Women’s Forum Fuqua Duke Engage Duke GEN etc
CommunicationLeadership Calendar/
Host
Support
Data

11. TARGET ATTENDANCE VENUE MAXIMUM FREQUENCY
Level 4 100 – 1000
Largest +
Convention Center, Country Club,
Prominent museum, etc.
Quarterly – Bi-Annually
Level 3 40 – 125 Medium - Large + Monthly – Quarterly
Level 2 20 – 60 Small – Medium + Weekly – Monthly
Level 1 10 – 30
Small +
Home, Bar/ Restaurant, etc.
Daily – Weekly
Smallest Least
Involved Events
Largest Most
Involved Events

13. Planner
Finalizes
Logistics

14. Promoter
drafts and
submits
materials

15. Board
Promotes
Event

16. PHYSICAL
MAILER
SPECIAL
EMAIL
BI WEEKLY
EMAIL
POSTED TO
SOCIAL MEDIA
& PUBLIC
CALENDAR
MONTHLY/WEEKLY
PODCAST
[TENTATIVE LAUNCH
Q1 2016]
“OFFICIAL”
RSVP
THROUGH
WEBSITE
RSVP
DIRECTLY TO
HOST
Level 4
Level 3
Level 2 optional
Level 1 optional optional
Most intense “4 star”
promotion campaign
Least intense “1 star”
promotion campaign

17. Event
Happens

18. Host
Submits
Post-
mortem

20. Small (ad hoc)
Commitment Options
Medium (ongoing)
Commitment Options
Large (ongoing)
Commitment Options
Attend Events Propose/plan a tier 3 or 4 event
Join both the board and multiple
event teams
Propose/plan a tier 1 or 2 event Join the board
Join any existing event team