1. …Continued…
JAMAL WILLIAMS
35 Stevens Court  Hampton, Virginia 23666  (C) (757) 270-0977  jamal.williams87@ymail.com 
(H)(757270-0977 Preferred Source of Contact Email or Cell
SKILL SET
Brand Management / Market Research / Strategic Positioning
Talented in planning and leading comprehensive strategies in support of business goals and objectives.
Expertise in directing the creation of marketing tools and steering the execution of marketing programs.
Solid leadership skills; able to build and guide top-performing marketing teams. Adept at communicating
with management, vendors, and internal departments to coordinate overall marketing efforts.
 Strategic Market Planning  New Market Penetration
 Marketing Collateral Development  Market Research & Analysis
 Data Entry
 Web Development & Management  Team Building & Management
 Direct Marketing Programs
 Market Evaluation
 Staffing
 Employee Evaluation
 Budget Preparation/Administration
 Goal Development
PROFESSIONAL EXPERIENCE
Recreation Lead, May 2014
Brittingham-Midtown Community Center/ Denbigh Community Center- Newport News, VIRGINIA
Jason Brown
Key and building security code holder for multiple city multi-use facilities. Plans, develops, and
implements components of the programming and operations of the assigned program; researches and
plans program offerings; determines fees for program and special events; supervises program participants
to ensure a healthy and safe environment. Accounts for funds received from various revenue-producing
activities; completes and maintains detailed fund records and reports. Responsible for the effective
supervision and administration of assigned staff including completing required reports, and financial
transactions which includes revenue collection, staff organization and development, employee relations,
prioritizing and assigning work and related activities. Interacts with the public and others outside the work
unit to obtain and provide information and assistance in a variety of circumstances. Screens and responds
to inquiries and complaints; provides information on policies and procedures. Assists with developing
short and long-term strategic goals pertaining to planning, development, design and operational processes
of the facility; develops and recommends policies and procedures. Performs a variety of administrative
support work such as word processing, creating spreadsheets, data entry or retrieval. Assists with
processing and recording transactions, which may include revenue accountability; maintains office and
equipment inventories
Selected Contribution:
 Monitors facilities and activities to maintain structure, safety, and a clean environment.
 Set up workshops and other various activity based event
 Staffing events
 Conducted facility tours
 Program Development

2. JAMAL WILLIAMS Page Two
Professional Experience Continued
 Event Management
 Sets up and breaks down equipment for various events and activities.
 Prepared operations budget for events
 Supervise contracted services such as janitorial staff, maintenance, etc.
 Risk management
 Implement Emergency Action Plans
 Open and Close the facility
 Supervise Staff
 Have keys to the facility and Security Codes
ASSISTANT, 2005-2010
VIRGINIA STATE UNIVERSITY- PETERSBURG, VIRGINIA
SAMUEL RIVERS
Stood in as an assistant for the Virginia State University Intramural Sports Department and Student
Activities. Researched, planned, and coordinated various events and program offerings with other
strategic business units. Was responsible for the effective supervision of a multi- story facility. Supervised
program participants to ensure a healthy and safe environment. Interacted with customers and the public
by telephone or in person. Provided specific information to the public regarding all services events,
activities and facilities provided by the department as well as general services and amenities offered by
the Student Activities. Provided clerical support and assists the department liaison with a number of
program directives. Compiled data and prepares specialized reports. Ensured all proper registration
procedures are followed and processed by staff. Designed, developed, and coordinated the printing and
distribution of publicity and promotional pieces informational material such as flyers, brochures and
newsletters for programs and activities. Developed bulletin boards, signs, and instructional displays for
classes and activities. Setup and operated audio-visual aids, projection screens, computers, microphones,
and other facility based sound systems.
Selected Contribution:
 Planned, organize, and supervised events.
 Display great knowledge of the program, and offered improvement suggestions
 Created an operations budget and allocated resources
 Help prepare a schedule of events for the upcoming year.
 Scheduled meetings
 Set up and ran orientations
 Made calls to vendor and help regulate homecoming vendor restricted area
 Set up workshops and other various activity based events
 Data Entry
 Screened local DJs for events
 Staffing
 Marketing
 Conducted facility tours
 Managed and inventoried equipment
 Program Development
 Event Management
 Prepared operations budget for events
CAMP COUNSELOR/ TEACHERS ASSISTANT, 2007-2007
NEW MOUNT OLIVE CHRISTAN ACADEMY- HAMPTON, VA

3. MRS. LOIS RYLANDER
Stood in as a Camp Counselor and Teachers Assistant. Monitored facilities and activities to maintain
structure, safety, and a clean environment for all patrons. Organize and lead a variety of group activities
each week. Activities may included crafts, nature, songs, games, opening and closing ceremonies, Family
Night. Sets up and breaks down equipment for various events and activities. Supervisied participants in
recreation activities at the center and on field trips. Observed and evaluated student progress. Researched
and developed Lesson plans, and instructional displays for classes and activities. Greeted program
participants and visitors to the facility; instructed both educational and recreation based classes; delivered
speeches and program presentations. maintain accurate program records including incident reports,
logbook documentation, and daily attendance. Made flyers and other visual aids for the scheduled events
and bus trips. Ran summer camp. Made conference calls with parents and businesses, scheduled meetings,
and list of topic for the meetings. Created lesson plans and coordinated events with them.
Selected Contribution:
 Planned and organize events for the summer camp.
 Worked within limits of the school budget to fund events
 Scheduled meetings with parents
 Set up and ran orientations for new campers and their parents.
 Made calls to businesses to set up field trips and activities that coordinated with lesson plans
 Set up workshops and other various activity based events
 Conducted facility tours for new campers
 Managed and inventoried equipment
 Audited the summer camp to create a better experience for the customers and their children.
 Created Lesson plans for children between the ages of 3- 13; Math, English, History, Science,
Arts & Craft
 Served lunch within Nutritional Plans
 Administered first aid and emergency care as needed.
 Created and Administer recreational and leisure sessions for the campers.
INTERNSHIP
OFFICE ADMINISTRATION, 2013- PRESENT
BOO WILLIAMS SPORTSPLEX – HAMPTON, VIRGINIA
Interacts with the public and others outside the work unit to obtain and provide information and assistance
in a variety of situations. Screens and responds to inquiries and complaints; provides information on
policies and procedures. Assists with developing short and long-term strategic goals pertaining to
planning, development, design and operational processes of the facility; develops and recommends
policies and procedures. Performs a variety of administrative support work such as word processing,
creating spreadsheets, data entry or retrieval. Maintained office and equipment inventories. Monitored
facilities and activities to maintain structure, safety, and a clean environment. Sets up and breaks down
equipment for various events and activities. Assisted in Web site promotions and in communicating
marketing programs. Developed creative print for events. Provided direct support to Marketing Manager.
Selected Contribution:
 Planning, organizing and evaluating all activities, functions, resources of the sportsplex.
 Met regularly with operating units to assess program demands and needs, evaluate current
programs, and recommend best usage of resources
 Developed and presented information and reports relevant to community, leadership and
departmental staff
 Directs and evaluates branding, marketing, public relations and promotion plans
 Developed Alternative Revenue Sources serves as the lead on soliciting and acquiring sponsors

4. JAMAL WILLIAMS Page Two
Professional Experience Continued
for department events, programs and facilities. Serves as the staff liaison to the Boo Williams
Sportsplex.
 Event Planning and Management
 Preformed facility audits
 Marketing Collateral Development
 Created Sponsorship Marketing Plans
 Develops and maintains user profiles and potential target markets
 Monitors issues and provides advice to leadership and staff
 Manages all media contacts and issues for the department; develops and shares message points
and background information on issues and
 Effectively supervised, organized, and directed work of units
 Competently makes decisions regarding program and service offerings
 Developed a Social Media Plan
 Developed Job Descriptions
 Develops message points and background information for use in press releases
 Manages the analysis and survey activities for department and individual work groups
MARKETING ASSISTANT, 2009- 2010
MARKETING XCHANGE WORLDWIDE – RICHMOND, VIRGINIA
Worked within a team environment to carry out a full range of marketing functions. Established product
selection, pricing, and programs. Assisted in Web site promotions and in communicating marketing
programs. Developed creative print and online marketing collateral. Provided direct support to Marketing
Manager.
Selected Contribution:
 Demonstrated immediate talents upon hire and excelled quickly to become recognized by
management as key member of marketing team.
 Contributed campaign theme idea that proved effective in delivering overall marketing plan.
 Data Entry
SPORTS RESEARCH, 01/10 – 05/10
MARKETING XCHANGE WORLDWIDE – RICHMOND, VIRGINIA
This position is responsible for contributing to the Professional Athlete’s unit within the Celebrity Group.
The Sports Research Intern will assist with researching, tracking and developing a strategy that identified
specific college coaches, recommending specific targets and clearly articulating their respective needs and
motivations.
Selected Contribution:
 Create an active database of college coaches (head Coach & Assistant Coaches) for athletic
programs to include (but not limited to) Football, Basketball (Men / Women), Golf, Soccer,
Volleyball, and Baseball for all Division I, Division I-AA, Division II, and Division III.
 Data Entry
EDUCATION & CREDENTIALS

5. Masters of Education, SPORTS BUSINESS MANAGEMENT, December 2013  Old Dominion
University – Norfolk, VA USA
Bachelor of Science Degree (CUM LAUDE), SPORTS BUSINESS MANAGEMENT, June 2010 
VIRGINIA STATE University – PETERSBURG, VA USA
ADVANCED DIPLOMA (HONORS), GENERAL STUDIES, June 2005  BETHEL HIGH
SCHOOL- HAMPTON, VA
EXTRACURRICULAR ACTIVITIES
 VSU Sports Management Majors Club
 Virginia State University Intramural Sports Volunteer/Student Worker
 OLD SPORTS MANAGEMENT GRADUATE CLUB
CERTIFICATIONS
 Certified in Standard First Aid, CPR, and Artificial Respiration through the American
Red Cross
REFERENCES:
ROBERT CASE: ODU TEACHER/ADVISOR 757-469-9695
ROBERT LEWIS: BOO WILLIAMS SPORTSPLEX; 757-725-0227
BRANDON ASHE: PERSONAL REFERENCE; 757-329-3174
TERI LEWIS: BOO WILLIAMS SPORTSPLEX 757-637-7300
SERENA REESE: VSU DEPARTMENT CHAIR; 804-524-5769
JASON BROWN: BRITTINGHAM MIDTOWN CC. SUPERVISOR; 757-591-4853