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2. With images and things that
seem genuine, a virtual reality (VR)
environment gives the user the
impression that they are completely
engrossed in their surroundings. A
virtual reality headset, helmet, or
other equipment is used to see this
world.
Virtual Reality
3. Augmented reality is an
interactive experience in
which a real-world
environment is enhanced
with computer-generated
visual elements, sounds,
and other stimuli
Argumated Reality
4. Impact of VR and AR on Digital
Marketing
The use of AR and VR in digital
marketing opens new doors, allowing
brands to interact with customers in
unique ways. Moreover, these types
of experiences retain attention and
drive engagement more than
traditional digital marketing.
5. One example is how TOMS Shoes incorporated VR into its
marketing strategy by offering users the chance to follow its team
to donate shoes via a VR film.
Example
6. Real-Time Facts
• The Virtual Reality and Augmented Reality market in the
Retail industry were estimated to have a worth of $3.79 billion
in 2021, which is expected to increase to $17.86 billion by
2028.
• According to a consumer survey conducted by Google, it was
found that more than 66% of users would like to use AR
technology for a better shopping experience.
7. Conclusion
AR and VR technologies have
revolutionized e-business by
providing immersive experiences,
personalized interactions, and
enhanced customer engagement.
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