Dragon Trail Interactive is an award-winning digital marketing agency focused exclusively on Chinese outbound tourism. Find out how we can help your destination or travel-focused business attract Chinese tourists through outstanding digital initiatives, including social media, websites, B2B marketing and more.

1. Reaching Affluent Chinese Travelers Online
Company Credentials 2018
Dragon Trail Interactive

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About Dragon Trail
Dragon Trail Interactive is an award-winning travel technology
and digital marketing agency helping travel and tourism organizations
reach and connect with China’s affluent consumers online.
We combine our deep market knowledge, extensive industry relations
and the diverse skill set of our multi-cultural and multi-lingual team to
deliver innovative solutions and excellent service.
Founded in 2009, the company has offices in Beijing, Shanghai, Xi’an,
London and Lexington.

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Services – Getting Started
WeChat Weekly Rankings & Pulse
Our resources, tools and services will get you started in your marketing initiatives in China to attract
the right outbound travelers. We provide expert insights and market research to help make sense of
the quickly changing Chinese digital landscape and outbound travel market.
- Essential Resources: Our short video
series, China Outbound Travel
Pulse, monthly webinars, presentation
decks, a monthly newsletter, and regularly
share articles on LinkedIn and Twitter.
- China Starter Pack: A market entry training
kit, a personalized audit, a listing for your
company in our database accessed by
Chinese travel agents and tour operators,
and a market entry strategy session.

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Services – Consumer Marketing
From search engine marketing and online advertising campaigns to localized websites and apps,
engaging social media content, reputation management and video marketing, we help clients win
Chinese consumers at every digital touch point.
- Web & Mobile Development
- Web Hosting & Content Maintenance
- Social Media Marketing
- Reputation Management
- Digital Advertising & Campaigns
- Video Marketing
- Messaging based Sales & Consumer Support
Norwegian Cruise Line’s WeChat engagement
campaign leverages double screen interaction
to promote China purpose-built ship
Norwegian Joy.

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Services – Travel Trade Marketing
From WeChat-based training and certification, to webinars, management of roadshows and
workshops, empowering partners with product information and managing their performance, we
provide the tools and solutions to make travel trade marketing effective and efficient.
- Training & Certification
- WeChat-Based Webinar
- Community Management
- Company & Product Listing
- Event Management
- Travel Trade Media
The Tourism Authority of Thailand – Chengdu
office training & certification program and the
company & product listing.

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Services – Payment & Distribution
We combine technical development capabilities, knowledge of the global travel distribution
technology stack and the Chinese user experience to deliver local payment processing solutions and
localized booking engines.
- Mobile Payment Gateways
- Booking Engine Localization
- Loyalty Program Localization & Integration
Leading Hotels of the World’s localised booking path
www.lhw.cn .

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Dragon Trail Clients – Tourism Boards
Xi’ an

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Clients – Hotels

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Clients – Other Travel Related Clients

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Case Study – Chinese Website
Xi’ an
Shanghai
Los Angeles Tourism & Convention Board’s localized website www.hellola.cn.
Dragon Trail developed a city map for LATCB’s English website, Discover Los Angeles, and later
localized it for Hellola.cn, its China-dedicated website. In recognition of the map’s innovative design
and concept, Discover Los Angeles’ website was nominated as one of “The 25 Best Tourism Websites
in the World in 2016” by online travel media Skift.

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Case Study – Social Media Management
Destination Canada’s WeChat articles are
consistently ranked amongst the top three most
read WeChat destination account articles. The
article “Ceremonies taking place around Canada
to celebrate the country’s 150th anniversary”,
published on the 30th June 2017 was the second
best NTO WeChat post of 2017 with 46,019 page
views.
Scoot’s WeChat account is one of the most
successful among foreign airlines. In the first quarter
of 2017, the account positioned itself in 6th position
for the number of total page views, and in the
second quarter of 2017 it moved up to 5th place. Destination Canada’s post about the country’s
150th anniversary & Scoot’s article about its
merger with Tigerair.

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Case Study – Video Marketing
In 2017 Dragon Trail produced a bi-weekly 5-minute video for Destination Canada’s “Canada Station”.
Promoted through WeChat and Weibo, the videos were distributed on video platforms Youku and
Tencent Video and short video platforms Miapai and Meipai.
Results: over 50 million page views.
Canada Station videos are promoted via Destination Canada’s Weibo, Miaopai,Meipai,and WeChat.

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Industry Involvement
Quoted on Industry events

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Key Partners
Dragon Trail has an extensive array global partnerships through a network of associations and industry peak
bodies.
Preferred Partner of The Pacific Asia Travel Association (PATA)
Partner of COTRI, the worldwide leading independent research institute for on
Chinese Outbound Tourism
Part of an international travel marketing alliance consisting of advertising, PR, media
and marketing firms spread across four different continents, all specializing in travel
Partner of Sabre, a global technology company specialized in travel and a
leading provider of hotel reservations and distribution solutions.
Member of the National Tour Association (NTA), the leading business association for
professionals serving customers traveling to, from and within North America.

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Why Dragon Trail
Travel experts
We develop tailored digital strategies based on deep understandings of the online
and offline Chinese outbound tourism market and its latest trends
Technology & quality driven
Our focus on technology and in-house development capabilities enables us to be
leaders in innovation and offer high quality tailored solutions
Industry relationships
We have strong relationships in the digital marketing and tourism sectors including Key
Opinion Leaders (KOLs), search and social media sites (Baidu, WeChat, Sina Weibo
etc.), OTAs, travel agencies and PR agencies

16. Ms Michaela Mentasti
Marketing Director
Tell: +86 (0)10 6266 7530-610
Email: michaela.mentasti@dragontrail.com
Website: www.dragontrail.com
www.twitter.com/dragontrail
www.linkedin.com/company/dragon-trail
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