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Digital travel trends 2017 with NewMind

Digital travel trends 2017 with NewMind

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Digital travel trends 2017 with NewMind

  1. 1. Visit Isle of Man Industry Day Richard Veal, MD
  2. 2. 10 Digital Travel Trends for 2017 All stats courtesy of Digital Tourism Think Tank
  3. 3. “Millennials are the biggest generation ever.” All stats courtesy of Digital Tourism Think Tank Key Trends for 2017: #1
  4. 4. 50% book their trip 6 – 12 months ahead Will represent the #1 consumer segment by 2018 Money poor but time rich – stay longer and spend 66% more on avg. 5 / 6 millennials will choose to connect with companies on social media All stats courtesy of Digital Tourism Think Tank Millennials
  5. 5. “Independent travel and travelling solo is on the rise” All stats courtesy of Digital Tourism Think Tank Key Trends for 2017: #2
  6. 6. “Don’t under-estimate the importance of the female traveller” All stats courtesy of Digital Tourism Think Tank Key Trends for 2017: #3
  7. 7. 75% of those taking nature, adventure, or cultural trips are women 80% of travel decisions are made by women - Forbes The average adventure traveller is a 47 yr old woman There’s been a 230% increase in the number of women-only travel companies since 2010 All stats courtesy of Digital Tourism Think Tank The Female Traveller
  8. 8. “By the end of 2017, Europe will be the first region on the planet to see online overtaking offline as the leading booking channel for travel products with 52% happening online – Phocuswright” All stats courtesy of Digital Tourism Think Tank Key Trends for 2017: #4
  9. 9. “Tours and Activites are the key sector for online booking in 2017” All stats courtesy of Digital Tourism Think Tank Key Trends for 2017: #5
  10. 10. TripAdvisor’s non- hotel segment grew 35% in 2016 83% of tour and activities are not bookable online Providers tend to get 30- 40% more bookings after implementing an online booking system Trip Advisor, Air B&B and Google all investing in Tours and Activities All stats courtesy of Digital Tourism Think Tank Tours and Activities
  11. 11. “Consumers are cutting back spending on material goods in favour of spending on 'experiences'” All stats courtesy of Digital Tourism Think Tank Key Trends for 2017: #6
  12. 12. “Planning and booking a holiday is now a multi-device experience” All stats courtesy of Digital Tourism Think Tank Key Trends for 2017: #7
  13. 13. 69% of leisure travellers worry that they’re not finding the best deal using mobile alone. 60% of travel searches start on a mobile device 94% of leisure travellers switch between devices as they plan or book a trip 18% of online travel booking is currently done on mobile All stats courtesy of Digital Tourism Think Tank Multi-device Usage
  14. 14. All stats courtesy of Digital Tourism Think Tank Multi-device Usage
  15. 15. “75% of internet users in the UK (that’s around 37.5 million people) regularly consume travel content while they are online” All stats courtesy of Digital Tourism Think Tank Key Trends for 2017: #8
  16. 16. “In the 45 days before booking any travel, consumers visit travel sites an average of 121 times. ” All stats courtesy of Digital Tourism Think Tank Key Trends for 2017: #9
  17. 17. “Facebook says that video will be the leading content format on their platform over the next five years” All stats courtesy of Digital Tourism Think Tank Key Trends for 2017: #10
  18. 18. You Tube is the world’s 2nd biggest search engine Video will account for more than two-thirds of all consumer Internet traffic by 201770% of Gen Zs watch at least two hours of YouTube per day 78% of people watch videos online every week All stats courtesy of Digital Tourism Think Tank Video
  19. 19. Dreaming Planning Comparing Booking Experience Sharing The Visitor Journey
  20. 20. Visitor Journey Dreaming Planning BookingExperience Sharing The Visitor Journey
  21. 21. Video content works well at this stage 65% of travellers start their journey online Travel Review Sites are Key Influencers Google and You Tube are the top places to start All stats courtesy of Digital Tourism Think Tank Dreaming
  22. 22. 1. Create video content 2. Use authentic imagery 3. Blog 4. Manage your reviews What should you do?
  23. 23. Visitor Journey Dreaming Planning BookingExperience Sharing Planning
  24. 24. “80% of travellers now use mobile devices in the planning stage.” All stats courtesy of Digital Tourism Think Tank Planning
  25. 25. What you do? 1. Mobile Optimise your website 2. Make sure your SEO is good 3. Create content in foreign languages 4. Don’t overlook practical content What should you do?
  26. 26. Visitor Journey Dreaming Planning BookingExperience Sharing Experience
  27. 27. “Make sure that the experience you offer is exceptional. People share innovative and surprising things.” Experience
  28. 28. Lugano HotelHotel Lugano
  29. 29. Visitor Journey Dreaming Planning BookingExperience Sharing Sharing
  30. 30. “45% of visitors travel with 2 mobile devices, 40% with 3” “Wi-Fi is the most sought after facility by modern visitors.” All stats courtesy of Digital Tourism Think Tank Sharing
  31. 31. What should you do? 1. Help them be connected at your experience 2. Encourage them to share images and video 3. Engage those who do so 4. Reward them – room upgrade 5. Promote creative user content What should you do?
  32. 32. Thank You Richard Veal – richard@newmind.co.uk Twitter: @newminddms

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