Dragon Trail: Culturally Relevant Social Media Marketing - Example China

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Presentation at the 2nd T.20 Tourism Ministers Conference in Buyeo, South Korea. Addressing the importance of developing a global social media and digital strategy, but executing locally to ensure relevancy and the right channels

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  • That’s right… I’m saying you should wrap that rascal! Er, rather… leverage the tools that are readily available to PROACTIVELY care for your brand. Remember those cautionary tales. I’m probably preaching to the choir, but even the addicts among us can forget from time to time that conversations are happening constantly—with our without us. And as the saying goes, an ounce of prevention is worht a pound of cure. Or something like that…
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