In textbooks exist a lot of Marketing descriptions. How to agree what is the Marketing? You can find a lot advices for segmentation. It is look very complex. How to simplify? How to work with B2C segment?
This document provides an analysis of Neutrogena Skin ID, a line of personalized skincare products by Johnson & Johnson. It discusses Neutrogena Skin ID's current marketing strategies, target market, and recommendations to increase sales. The recommendations include expanding the line to include cosmetics and perfume using the same personalized approach, and installing kiosks to promote the products in stores and allow skin evaluations onsite.
Johnson and Johnson Sales and Marketing ResearchPrajakta Talathi
The document provides an overview of Johnson & Johnson's (J&J) sales and marketing strategy. It discusses J&J's company structure, sales process, culture, opportunities, and challenges. Key points include:
1. J&J uses a hybrid sales model of inside and outside sales. It focuses on market development, intelligence, and generating leads through supply chain partners.
2. The sales process involves identifying prospects, researching them, planning sales approaches, and closing deals. J&J aims to be a market leader through new market development.
3. Opportunities include collaborating with governments, increasing reach, and strategic alliances. Challenges are pricing issues, legal/government problems,
The document summarizes the Australian employment market in 2013 and outlook for 2014 based on a presentation by Richard Dunlop and Christy Moses. It discusses that the 2013 market was relatively flat with cautious employer confidence. While forecasts don't predict major growth, companies remain focused on costs and efficiency. Restructuring has led to flatter organizational structures and challenges with career progression, affecting the recruitment landscape. Effective candidate management is important for efficient recruitment in the current environment.
The team will discuss Dove's strategies across paid, owned, and earned media and how they overlap. Specifically, they will analyze Dove's use of billboards, online banners, and TV commercials for paid media; their website, Twitter, and Facebook pages for owned media; and how earned media is driven by the other channels. As an example of consistency, the team notes that Dove shares TV commercial content through owned channels like YouTube to engage more users and generate earned media interactions like comments and shares.
This document is a presentation about product mix and dimensions given by Noman Khan. It discusses the total range of products offered by an organization as its product mix. A product mix includes product lines, which are groups of closely related products, and individual products within each line. The presentation defines several dimensions of a product mix, including width, length, depth, and consistency. It provides examples of product lines and individual products from Unilever brands like Lux, Sunsilk, Dove, Brooke Bond Supreme, and Surf Excel to illustrate these concepts.
This case study is about a multinational company which sells ready to assemble furniture and home accessories. According to the economics records as at 2008 this is the world largest furniture retailer. (Forbes, 2013)
This report describes about the main strategies which IKEA use to approach to different markets with different consumers and with them IKEA has evolved into the largest furniture retailer in the world with approximately 300 stores in 38 countries and revenues topping $21.5 billion in 2009. Its top countries in terms of sales include Germany, 16 percent; United States, 11 percent; France, 10 percent; United Kingdom, 7 percent; and Italy, 7 percent. (Business week, 2005)
According to the final decision IKEA has made a different way of shop for furniture with the time develops and it has reach to the expectations of its customers according to their expectations.
Finally, in the conclusion of the report shows the final view of the researcher about the finding regarding to the IKEA strategies throughout the research and final judgment which make about the given case.
GlaxoSmithKline (GSK) is a large British pharmaceutical company formed through a series of mergers over the past 200 years. GSK has a presence in over 170 countries and engages in research and development of pharmaceuticals, vaccines, and consumer healthcare products. The company has a strong focus on ethics and values of patient-focus, integrity, respect for people, and transparency. GSK has a long history in India dating back to 1924 and remains committed to developing and providing affordable medicines to Indian patients.
Read complete sample report on Entrepreneurship and Acquiring a Business written by the expert writers of Instant Assignment Help. In this report we analyses different concepts related to be a successful entrepreneurship and give recommendations based on evaluation.
This document provides an analysis of Neutrogena Skin ID, a line of personalized skincare products by Johnson & Johnson. It discusses Neutrogena Skin ID's current marketing strategies, target market, and recommendations to increase sales. The recommendations include expanding the line to include cosmetics and perfume using the same personalized approach, and installing kiosks to promote the products in stores and allow skin evaluations onsite.
Johnson and Johnson Sales and Marketing ResearchPrajakta Talathi
The document provides an overview of Johnson & Johnson's (J&J) sales and marketing strategy. It discusses J&J's company structure, sales process, culture, opportunities, and challenges. Key points include:
1. J&J uses a hybrid sales model of inside and outside sales. It focuses on market development, intelligence, and generating leads through supply chain partners.
2. The sales process involves identifying prospects, researching them, planning sales approaches, and closing deals. J&J aims to be a market leader through new market development.
3. Opportunities include collaborating with governments, increasing reach, and strategic alliances. Challenges are pricing issues, legal/government problems,
The document summarizes the Australian employment market in 2013 and outlook for 2014 based on a presentation by Richard Dunlop and Christy Moses. It discusses that the 2013 market was relatively flat with cautious employer confidence. While forecasts don't predict major growth, companies remain focused on costs and efficiency. Restructuring has led to flatter organizational structures and challenges with career progression, affecting the recruitment landscape. Effective candidate management is important for efficient recruitment in the current environment.
The team will discuss Dove's strategies across paid, owned, and earned media and how they overlap. Specifically, they will analyze Dove's use of billboards, online banners, and TV commercials for paid media; their website, Twitter, and Facebook pages for owned media; and how earned media is driven by the other channels. As an example of consistency, the team notes that Dove shares TV commercial content through owned channels like YouTube to engage more users and generate earned media interactions like comments and shares.
This document is a presentation about product mix and dimensions given by Noman Khan. It discusses the total range of products offered by an organization as its product mix. A product mix includes product lines, which are groups of closely related products, and individual products within each line. The presentation defines several dimensions of a product mix, including width, length, depth, and consistency. It provides examples of product lines and individual products from Unilever brands like Lux, Sunsilk, Dove, Brooke Bond Supreme, and Surf Excel to illustrate these concepts.
This case study is about a multinational company which sells ready to assemble furniture and home accessories. According to the economics records as at 2008 this is the world largest furniture retailer. (Forbes, 2013)
This report describes about the main strategies which IKEA use to approach to different markets with different consumers and with them IKEA has evolved into the largest furniture retailer in the world with approximately 300 stores in 38 countries and revenues topping $21.5 billion in 2009. Its top countries in terms of sales include Germany, 16 percent; United States, 11 percent; France, 10 percent; United Kingdom, 7 percent; and Italy, 7 percent. (Business week, 2005)
According to the final decision IKEA has made a different way of shop for furniture with the time develops and it has reach to the expectations of its customers according to their expectations.
Finally, in the conclusion of the report shows the final view of the researcher about the finding regarding to the IKEA strategies throughout the research and final judgment which make about the given case.
GlaxoSmithKline (GSK) is a large British pharmaceutical company formed through a series of mergers over the past 200 years. GSK has a presence in over 170 countries and engages in research and development of pharmaceuticals, vaccines, and consumer healthcare products. The company has a strong focus on ethics and values of patient-focus, integrity, respect for people, and transparency. GSK has a long history in India dating back to 1924 and remains committed to developing and providing affordable medicines to Indian patients.
Read complete sample report on Entrepreneurship and Acquiring a Business written by the expert writers of Instant Assignment Help. In this report we analyses different concepts related to be a successful entrepreneurship and give recommendations based on evaluation.
Fast Track watches were launched in 1998 as a sub-brand of Titan targeting urban youth. It has since carved a niche with affordable yet distinctive designs. The company aims to manufacture analog and digital watches, targeting men, women, and youth with over 150 designs across various collections. Fast Track pursues product, price, and promotional strategies to position itself as a trendy yet affordable brand for young consumers in India.
Info Edge (India) Limited is an Indian internet company founded in 1995 that owns and operates various online businesses including Naukri.com, Jeevansathi.com, 99acres.com, and Shiksha.com. Shiksha.com is an education classifieds marketplace that connects education seekers with providers. It has 25,000 institutes listed across India and abroad and receives 3.5 million monthly page views. The sales department of Shiksha.com's Chennai office is headed by a Senior Zonal Manager and focuses on achieving sales targets through marketing on television and online channels.
Swiggy was founded in 2014 in Bengaluru by Nandan Reddy, Sriharsha Majety, and Rahul Jaimini. It began with 6 delivery executives and 25 restaurants, and has since expanded to over 6,000 delivery executives serving 8 cities across India. Swiggy operates an online food delivery platform and competes with companies like Zomato, Foodpanda, and UberEats. It generates most of its revenue from commissions charged to restaurants for order generation and delivery services. Swiggy has raised $465 million in funding from investors including Bessemer Venture Partners and Accel Partners, valuing the company at $1.3 billion.
Ramly Burger Man is a Malaysian food company that produces halal meat products. It was founded by Dato' Haji Ramli bin Mokni and has grown from a small startup to an annual revenue of over RM100 million. The company's mission is to produce high quality halal products. It has several subsidiaries and participates in food exhibitions internationally to promote its brands. A SWOT analysis found its strengths are its strong brand and products, while threats include regulations and health-conscious competition.
The document presents a SWOT analysis of Nirma Ltd. It outlines the company's strengths as its strong brand equity, long-term customer relationships, and wide distribution channels. Weaknesses include high interest burdens and lack of presence in premium segments. Opportunities lie in exports, acquisitions, and entering new categories. Threats come from multinational competitors and regional players. The analysis concludes Nirma has achieved success through strategic planning and understanding its SWOT over the past 40+ years.
Procter & Gamble (P&G) is an American multinational consumer goods company founded in 1837. It has pursued growth through acquisitions, international expansion, and innovation in product development and marketing. P&G pioneered approaches like celebrity endorsements, television and radio sponsorships, and digital/social media marketing. It focuses on rigorous research and testing of products and marketing strategies. P&G's continued success stems from adapting to new technologies and consumer preferences while building on its strengths in brand portfolio management and marketing capabilities.
This document provides an analysis of the FMCG sector in India and the company Hindustan Unilever Limited (HUL). It discusses that the FMCG sector is the fourth largest sector in India and has been growing at a CAGR of 13%. HUL is the largest FMCG company in India with a market share of 34% and a portfolio of over 35 brands. A SWOT analysis of HUL shows its strengths include strong brand equity as part of Unilever and widespread reach, while weaknesses include limited market share. The document then analyzes HUL's dish washing soap Vim, including its market leadership position, SWOT analysis, and sales forecast showing increasing revenue.
Indian Toothpaste Industry and consumer behaviourGaurang Singh
The document provides information about the toothpaste market in India. It discusses that toothpaste is the largest category in the Indian oral hygiene market. It then lists the types of toothpastes available and the leading brands in the market like Colgate, Closeup, Dabur, Patanjali etc. It analyzes the market size and growth rate of the oral hygiene market in India. It also provides sales distribution of oral hygiene products across different retail formats in India. Finally, it lists the top players in the market and analyzes their marketing strategies.
Marico Limited is one of India's leading consumer products companies operating in beauty and wellness. It has many brands like Parachute, Saffola, and Kaya Skin Clinic. Marico uses branding, distribution networks, and contract manufacturing. It satisfies consumer needs through understanding factors like culture, social influences, and personal preferences. Marico also focuses on sustainability and works directly with coconut pickers to fulfill demand through mobile messaging. It utilizes digital marketing strategies to engage new generations of customers.
Decathlon is a French sporting goods retailer with over 1,000 stores in 30 countries. It employs 70,000 team members representing 80 nationalities who are passionate about making sports accessible to many. Decathlon designs and manufactures its own products through various brand names to meet the needs of users at low prices. Key aspects of its business model include product innovation through user research, omnichannel sales, and a commitment to sustainability and community engagement through sport.
Ogilvy & Mather is one of the largest advertising agencies in the world, founded in 1948 by David Ogilvy in New York. It now has over 450 offices globally and provides a wide range of marketing services including advertising, branding, digital marketing, and public relations. Some notable campaigns created by Ogilvy & Mather India include a 2013 Google India advertisement about the India-Pakistan partition that went viral. Ogilvy & Mather differentiates itself through its full-service offerings and emphasis on creativity and quality.
This document summarizes the agenda and topics to be discussed at an annual dealer meeting. It outlines the company's advertising budget of $68,000 for 2013 and $112,000 for 2014 focused on driving traffic to dealer websites. It also discusses plans to update marketing materials like brochures, implement a cloud-based lead management system, and a new co-op advertising program providing dealers 1.5% of commissionable sales to use towards advertising expenses. Product changes and options as well as pricing reviews will also be covered at the meeting.
Как пройти путь от идеи до инвестиций и избежать подводных камней?
– Четыре этапа при разработке стартапа
– Менеджерское мышление: каскад или agile
– Как создать ценность в стартапе
Всё это описано в презентации мастер-класса "roadmap успешного стартапа".
DMW Direct is a marketing agency that uses an omnichannel approach to connect with customers and motivate them to take action. The agency provides digital services including web strategy, user experience design, web development, digital marketing programs like paid search, email, and analytics to help clients achieve their goals. DMW Direct's methodology includes assessing clients' objectives, analyzing audiences, and developing strategies and tactics to optimize engagement and drive results across channels.
The document provides an acknowledgement and thanks from the student to various parties who helped with the completion of their marketing research program. It expresses gratitude to their program manager at Neelkanth Group of Institution for providing the opportunity. It also thanks their project guide for their guidance and support. Finally, it expresses appreciation to all respondents and other individuals who provided cooperation and assistance.
This document outlines a 10 step marketing plan for Clear Shampoo in the Philippines. It analyzes the shampoo market size, Clear's target demographic of single men and women aged 15-35, and its competitors like Head & Shoulders. Clear positions itself as the only shampoo that nourishes the scalp to prevent dandruff and boost confidence. Market data indicates the total shampoo market is around 12-16 billion Philippine pesos, and Clear has a 20% share of the anti-dandruff niche worth 2.4 billion pesos.
Ramly Food Processing Sdn Bhd is a Malaysian food manufacturer founded in 1984 that produces meat-based products like beef, chicken, and seafood. It aims to provide jobs and become a household name in Malaysia and internationally. Ramly is now a major player in the frozen food industry in Malaysia and exports products to Singapore, Indonesia, and Thailand. It faces competition from companies like Ayamas but has maintained strong market dominance.
This document provides an overview of the Everest brand of spices, including its company profile, marketing strategy, taglines, awards, goals, and conclusion. Everest was founded in 2020 and is headquartered in Mumbai, India. It uses aggressive pricing and TV advertisements, and has become a popular worldwide brand. The document performs a SWOT analysis and notes Everest's goal is to provide the perfect taste and win consumers' appreciation.
This presentation is about the colgate industry - its kind of market with respect to colgate. How the competition is? How the profit margin and variable costing is for a tooth paste industry is?
Marketing is constantly changing in response to changes in customers, competitors, technology and regulations. Fewer than one third of the top 500 companies from 1957 still exist today due to this constant change. To succeed, companies must continually monitor changes in the market and respond through changes to their own marketing. Marketing involves understanding customer needs and wants in order to develop products and services to meet those needs, while effectively communicating to customers. Both an art and a science, marketing requires planning, segmentation, targeting, positioning and organization-wide involvement to be effective over the long term.
WELCOME TO THE FRONTLINE SUMMER 2013
Our latest issue of Frontline Thinking continues the conversation on all that is local. From the challenges faced by St John Ambulance in the charity sector, to the daily war raging on our high streets over coffee. The conversation is wide open so have a read and let us know what you think?
We are Acuity. Independent Creative Agency and Frontline Marketeers, we help the likes of Citroën, Peugeot, Continental Tyres, St John Ambulance and UK Insurance sell more through their franchise network or sales outlets. We deliver brand consistency at a local level, while creating intelligent campaigns precisely tuned to increase sales, and keep customers coming back for more. We make things happen.
We don’t hang about either. We’re faff-free, quick, and we don’t ever compromise on creativity.
The way we work with clients is a bit different too. There’s no ‘us and them.’ Instead, it’s more of a continuous loop – which works brilliantly.
Ask Citroën, they’ve been relying on us for 14 years.
Fast Track watches were launched in 1998 as a sub-brand of Titan targeting urban youth. It has since carved a niche with affordable yet distinctive designs. The company aims to manufacture analog and digital watches, targeting men, women, and youth with over 150 designs across various collections. Fast Track pursues product, price, and promotional strategies to position itself as a trendy yet affordable brand for young consumers in India.
Info Edge (India) Limited is an Indian internet company founded in 1995 that owns and operates various online businesses including Naukri.com, Jeevansathi.com, 99acres.com, and Shiksha.com. Shiksha.com is an education classifieds marketplace that connects education seekers with providers. It has 25,000 institutes listed across India and abroad and receives 3.5 million monthly page views. The sales department of Shiksha.com's Chennai office is headed by a Senior Zonal Manager and focuses on achieving sales targets through marketing on television and online channels.
Swiggy was founded in 2014 in Bengaluru by Nandan Reddy, Sriharsha Majety, and Rahul Jaimini. It began with 6 delivery executives and 25 restaurants, and has since expanded to over 6,000 delivery executives serving 8 cities across India. Swiggy operates an online food delivery platform and competes with companies like Zomato, Foodpanda, and UberEats. It generates most of its revenue from commissions charged to restaurants for order generation and delivery services. Swiggy has raised $465 million in funding from investors including Bessemer Venture Partners and Accel Partners, valuing the company at $1.3 billion.
Ramly Burger Man is a Malaysian food company that produces halal meat products. It was founded by Dato' Haji Ramli bin Mokni and has grown from a small startup to an annual revenue of over RM100 million. The company's mission is to produce high quality halal products. It has several subsidiaries and participates in food exhibitions internationally to promote its brands. A SWOT analysis found its strengths are its strong brand and products, while threats include regulations and health-conscious competition.
The document presents a SWOT analysis of Nirma Ltd. It outlines the company's strengths as its strong brand equity, long-term customer relationships, and wide distribution channels. Weaknesses include high interest burdens and lack of presence in premium segments. Opportunities lie in exports, acquisitions, and entering new categories. Threats come from multinational competitors and regional players. The analysis concludes Nirma has achieved success through strategic planning and understanding its SWOT over the past 40+ years.
Procter & Gamble (P&G) is an American multinational consumer goods company founded in 1837. It has pursued growth through acquisitions, international expansion, and innovation in product development and marketing. P&G pioneered approaches like celebrity endorsements, television and radio sponsorships, and digital/social media marketing. It focuses on rigorous research and testing of products and marketing strategies. P&G's continued success stems from adapting to new technologies and consumer preferences while building on its strengths in brand portfolio management and marketing capabilities.
This document provides an analysis of the FMCG sector in India and the company Hindustan Unilever Limited (HUL). It discusses that the FMCG sector is the fourth largest sector in India and has been growing at a CAGR of 13%. HUL is the largest FMCG company in India with a market share of 34% and a portfolio of over 35 brands. A SWOT analysis of HUL shows its strengths include strong brand equity as part of Unilever and widespread reach, while weaknesses include limited market share. The document then analyzes HUL's dish washing soap Vim, including its market leadership position, SWOT analysis, and sales forecast showing increasing revenue.
Indian Toothpaste Industry and consumer behaviourGaurang Singh
The document provides information about the toothpaste market in India. It discusses that toothpaste is the largest category in the Indian oral hygiene market. It then lists the types of toothpastes available and the leading brands in the market like Colgate, Closeup, Dabur, Patanjali etc. It analyzes the market size and growth rate of the oral hygiene market in India. It also provides sales distribution of oral hygiene products across different retail formats in India. Finally, it lists the top players in the market and analyzes their marketing strategies.
Marico Limited is one of India's leading consumer products companies operating in beauty and wellness. It has many brands like Parachute, Saffola, and Kaya Skin Clinic. Marico uses branding, distribution networks, and contract manufacturing. It satisfies consumer needs through understanding factors like culture, social influences, and personal preferences. Marico also focuses on sustainability and works directly with coconut pickers to fulfill demand through mobile messaging. It utilizes digital marketing strategies to engage new generations of customers.
Decathlon is a French sporting goods retailer with over 1,000 stores in 30 countries. It employs 70,000 team members representing 80 nationalities who are passionate about making sports accessible to many. Decathlon designs and manufactures its own products through various brand names to meet the needs of users at low prices. Key aspects of its business model include product innovation through user research, omnichannel sales, and a commitment to sustainability and community engagement through sport.
Ogilvy & Mather is one of the largest advertising agencies in the world, founded in 1948 by David Ogilvy in New York. It now has over 450 offices globally and provides a wide range of marketing services including advertising, branding, digital marketing, and public relations. Some notable campaigns created by Ogilvy & Mather India include a 2013 Google India advertisement about the India-Pakistan partition that went viral. Ogilvy & Mather differentiates itself through its full-service offerings and emphasis on creativity and quality.
This document summarizes the agenda and topics to be discussed at an annual dealer meeting. It outlines the company's advertising budget of $68,000 for 2013 and $112,000 for 2014 focused on driving traffic to dealer websites. It also discusses plans to update marketing materials like brochures, implement a cloud-based lead management system, and a new co-op advertising program providing dealers 1.5% of commissionable sales to use towards advertising expenses. Product changes and options as well as pricing reviews will also be covered at the meeting.
Как пройти путь от идеи до инвестиций и избежать подводных камней?
– Четыре этапа при разработке стартапа
– Менеджерское мышление: каскад или agile
– Как создать ценность в стартапе
Всё это описано в презентации мастер-класса "roadmap успешного стартапа".
DMW Direct is a marketing agency that uses an omnichannel approach to connect with customers and motivate them to take action. The agency provides digital services including web strategy, user experience design, web development, digital marketing programs like paid search, email, and analytics to help clients achieve their goals. DMW Direct's methodology includes assessing clients' objectives, analyzing audiences, and developing strategies and tactics to optimize engagement and drive results across channels.
The document provides an acknowledgement and thanks from the student to various parties who helped with the completion of their marketing research program. It expresses gratitude to their program manager at Neelkanth Group of Institution for providing the opportunity. It also thanks their project guide for their guidance and support. Finally, it expresses appreciation to all respondents and other individuals who provided cooperation and assistance.
This document outlines a 10 step marketing plan for Clear Shampoo in the Philippines. It analyzes the shampoo market size, Clear's target demographic of single men and women aged 15-35, and its competitors like Head & Shoulders. Clear positions itself as the only shampoo that nourishes the scalp to prevent dandruff and boost confidence. Market data indicates the total shampoo market is around 12-16 billion Philippine pesos, and Clear has a 20% share of the anti-dandruff niche worth 2.4 billion pesos.
Ramly Food Processing Sdn Bhd is a Malaysian food manufacturer founded in 1984 that produces meat-based products like beef, chicken, and seafood. It aims to provide jobs and become a household name in Malaysia and internationally. Ramly is now a major player in the frozen food industry in Malaysia and exports products to Singapore, Indonesia, and Thailand. It faces competition from companies like Ayamas but has maintained strong market dominance.
This document provides an overview of the Everest brand of spices, including its company profile, marketing strategy, taglines, awards, goals, and conclusion. Everest was founded in 2020 and is headquartered in Mumbai, India. It uses aggressive pricing and TV advertisements, and has become a popular worldwide brand. The document performs a SWOT analysis and notes Everest's goal is to provide the perfect taste and win consumers' appreciation.
This presentation is about the colgate industry - its kind of market with respect to colgate. How the competition is? How the profit margin and variable costing is for a tooth paste industry is?
Marketing is constantly changing in response to changes in customers, competitors, technology and regulations. Fewer than one third of the top 500 companies from 1957 still exist today due to this constant change. To succeed, companies must continually monitor changes in the market and respond through changes to their own marketing. Marketing involves understanding customer needs and wants in order to develop products and services to meet those needs, while effectively communicating to customers. Both an art and a science, marketing requires planning, segmentation, targeting, positioning and organization-wide involvement to be effective over the long term.
WELCOME TO THE FRONTLINE SUMMER 2013
Our latest issue of Frontline Thinking continues the conversation on all that is local. From the challenges faced by St John Ambulance in the charity sector, to the daily war raging on our high streets over coffee. The conversation is wide open so have a read and let us know what you think?
We are Acuity. Independent Creative Agency and Frontline Marketeers, we help the likes of Citroën, Peugeot, Continental Tyres, St John Ambulance and UK Insurance sell more through their franchise network or sales outlets. We deliver brand consistency at a local level, while creating intelligent campaigns precisely tuned to increase sales, and keep customers coming back for more. We make things happen.
We don’t hang about either. We’re faff-free, quick, and we don’t ever compromise on creativity.
The way we work with clients is a bit different too. There’s no ‘us and them.’ Instead, it’s more of a continuous loop – which works brilliantly.
Ask Citroën, they’ve been relying on us for 14 years.
Marketing Fundamental - Rio Raditya .pdfRio Raditya
Recently I was invited as the instructor for Mastering Marketing Program at Qubisa. I share the basic theory, the fundamental of marketing to the audiences.
Anne Miles is an advocate for taking harmful stereotypes out of media, marketing and advertising. Anne is available for speaking, coaching, consulting, training and advocacy.
1. The document outlines a 6 step workshop on shopper marketing. It discusses how shopper marketing has evolved from a focus on above-the-line advertising, to retailer marketing and category management, to now focusing on shoppers and their behavior, which is influenced by social media.
2. Shopper marketing is about understanding the new informed shopper and using that knowledge to influence them at the point of purchase through the marketing mix. The goal is to drive brand consumption by affecting shopper behavior.
3. Shopper marketing applies to any retail environment, both physical stores and online, as people make purchase decisions through new consideration routines and routes to purchase via different channels.
Marketing One Day workshop for Healthcare Providers Social Change UK
This one day marketing workshop for beginners has been designed for healthcare organisations in the UK looking to be more marketing and business focused. This workshop was commissioned by Kent NHS and recieved excellent feedback. For more information on this workshop contact the Social Change team by email: hello@social-change.co.uk or call the office on 01522 837250
The document discusses 4 different advertisements, identifying for each:
1) The target audience and purpose of the ad
2) What the ad is trying to convince the audience to do
3) Any potential issues to consider regarding the client/product
It also provides background information on target audiences and their importance in defining marketing strategies.
The document provides guidance on marketing strategies to compete effectively. It discusses six key strategies represented by the letters in THORNS: [1] Targeting the right market and message; [2] Hitting competitors where it hurts through comparative advertising; [3] Obsessing over customer ecstasy and societal impact; [4] Reinventing products constantly for changing markets; [5] Nailing the product in consumers' minds with a memorable message. Successful brands use these THORNS strategies to stand out, aggressively target audiences, and stay ahead of competitors.
The document discusses the importance of understanding human psychology and emotions in marketing. It argues that traditional marketing focuses too much on product benefits and not enough on how brands can resonate with consumers on emotional levels. Successful marketing requires understanding how brands can educate, entertain, advise and connect with consumers in order to build trust and influence purchase decisions.
30 years in 30 minutes: Tips for starting your advertising career.David Murphy
Career advice to aspiring advertising professionals. Presentation to the Chapman University Ad Club offering point of view of how to get a job in an agency and how to succeed early in your career.
This document discusses mapping the buying-selling-delivery process to move sales teams from ordinary to extraordinary. It recommends that companies:
1) Map the entire client value chain and buying-selling-delivery process to ensure everyone understands their role and how they deliver value.
2) Articulate each step of the process with clear activities and standards so the customer experience is consistent.
3) Use the process map to engage customers at different touchpoints and track skills/actions needed for effective engagement. Precise execution of the entire process is key to extraordinary results.
This document discusses marketing to youth audiences in India. It begins by defining marketing and the importance of market segmentation. It then identifies six key segments of Indian youth based on an MTV survey: Cultural Misfit, Style Bhai, Middle-class Manju, Main Bhi NRI, Rich Brat, and Nerdy Nandu. Each segment is profiled in terms of their behaviors, values, and opinions. The document emphasizes that youth is not a homogeneous group and successful marketing requires understanding their diverse psychographics. It also stresses the importance of appealing to individual youth, using their language, and respecting their short attention spans.
21st century marketing involves meeting customer needs profitably through 7 key tasks: developing strategic plans, capturing market insights, connecting with customers, building strong brands, shaping market offerings, communicating and delivering value, and capturing long term growth. It is used for everything from goods to ideas, is everyone's responsibility, and must be adapted as the competitive environment changes with more demanding customers and new technologies. Core concepts around needs, wants, and demands remain important.
This document discusses direct marketing strategies for restaurants, focusing on direct mail campaigns. It argues that most restaurant advertising produces only short-term results, while direct mail can build a business's sales and customer database over time. The document recommends a 4-step strategy: 1) Create a personalized 3-step direct mail campaign, 2) Identify the target "sweet spot" customer segment using POS data, 3) Obtain and scrub a mailing list of those customers, and 4) Mail the campaign pieces to the list at least 3 times for long-term results. Personalized direct mail is presented as a more effective marketing investment than other forms of advertising.
The document provides an overview of marketing concepts and their importance. It discusses:
1) Marketing involves anticipating customer needs and directing the flow of goods from producers to consumers. Understanding marketing is important for businesses locally and globally to maintain Canada's high standard of living.
2) Marketing encompasses activities like analyzing customer needs, pricing, promotion, and distribution to create exchanges that satisfy both individuals and organizations. It is a core business function and important career path.
3) On a macro level, marketing ensures fair access to necessary goods and services across society through both private companies and government regulation.
When managing a luxury brand, it is necessary to forget a fair number of laws of traditional marketing, which may very well apply to premium brands and even to trading up, but not to luxury.
In this article, I develop 21 management principles, which I call anti-laws of marketing peculiar to luxury.
The document outlines an agenda for a workshop on starting a business in 7 hours. The workshop covers introductions, developing a business idea, marketing strategies, legal and financial information, mentoring, and feedback. It also includes several prompts and exercises for participants to explore their business values, branding, marketing approaches, and market research.
Sei pronto per la felicità? Tutti noi attraversiamo tre fasi della nostra vita. Siamo governati da:
1. Serpente interiore
2. Dal drago interiore
E abbiamo poche possibilità di essere governati
3. dall’uomo interiore
Con il mio libro voglio aiutarti ad accorciare la ricerca della Felicità!!
Etika, konfliktai ir jų priežasčių analizė odontologinėje aplinkojeDarius Radkevicius
Konfliktas rodo, kad organizmas - sistema yra puolama ligos. Aristotelio požiūriu, etika yra labiau praktinė, nei teorinė. ji turi tikslą sukurti gerą gyvenimą.Tobulas žmogus tokiu atveju bus tas, kuris gyvena gyvenimą gerai ir gražiai. tikroji problema yra ne intuicijos ir protinių sugebėjimų stoka, bet polinkis kaltinti kitus.
ГДЕ ИСТОКИ ТВОРЧЕСТВА?
ПОЧЕМУ ОДНИ СЮЖЕТЫ, ДРАМЫ, ФИЛЬМЫ БОЛЕЕ ПОПУЛЯРНЫЕ ЧЕМ ДРУГИЕ? ОТВЕТ ЛЕЖИТ В
АРХЕТИПАХ. КАЖДОГО ТВОРЦА ВЕДЕТ
НЕВЕДОМАЯ РУКА ЕГО АРХЕТИПА.
К.ЮНГ УТВЕРЖДАЛ, ЧТО НЕЧЕЛОВЕК ТВОРИТ, А ЧЕРЕЗ НЕГО ПРОЯВЛЯЕТСЯ АРХЕТИП. ДЕРЕВО СТИЛЯ
Где же в цепи поставок теряются деньги и почему? Многим кажется, что в формуле заказа. Э. Голдратт создал Теорию Ограничений, и она доказывает, что все системы имеют ограничения и их надо знать. Даже им предложенные формулы работают только в определенных границах, как и все придуманное человеком.
Если взглянем шире то увидем, что отношения между звеньями в цепи поставок намного важнее формул. По сути заказывающая сторона может обойтись и без формул. Но главным врагом эффективности являются разные политики отдельно взятого звена или даже функции в этом звене.
Ar gali būti, kad visos XXI amžiaus ekologinės problemos kažkaip susijusios su vyraujančia švietimo sistema?
Priežasties pasekmės ryšys:
Jeigu žmonijai lemta būti sėkmingai - tai reiškia, kad jos švietimo sistema yra sėkminga. Jeigu švietimo sistema yra nesėkminga, tada ir žmonijai nematyti laimės. Gamtą niokoja ne kažkokie beraščiai, o universitetinį išsilavinimą baigę architektai, projektuotojai, inžinieriai, technologai, gamybų vadovai, mokslininkai ir t.t. XXI amčius reikalauja visai kitokių žmonių - kūrybiškų ir mokančių dirbti komandoje, nes problemos kurias reikia spręsti yra ypatingai sudėtingos. Beatodairiškos žemės išnaudojimo idėjos atvedė mus į laikmetį, kai XXI amžiaus vaikai turi sugalvoti ne tik kaip apginti gamtą, bet ir išgelbėti pačius save..
Greta Thunberg mūsų laikų Žana D’Ark — vaikų sukilimo lyderė.
Школа как сердце общины. Причинно-следственная связь:
если человечеству суждено быть успешным, значит система образования успешная. Если система образования не успешная, то и человечеству не видать счастья. Где причина, что мы столкнулись с экологическим бедствием? А что если причина в детском образовании?
The Farming Kindergarten in Vietnam is designed to counter issues from rapid urbanization like lack of green spaces and relationship with nature. It features a continuous green roof that serves as an extensive playground and space for children to learn agriculture. The narrow building maximizes cross ventilation and natural light. Sustainable features like the green roof, facade, and water recycling systems provide children an education in sustainability while allowing the kindergarten to operate without air conditioning despite the tropical climate, saving on energy and water costs. The low-cost, resource-efficient design makes education accessible to low-income factory workers' children.
Kelionės į paslaptingąją Mustango Karalystę prezentacijaDarius Radkevicius
Mustango Karalystė įsikūrusi keturių kilometrų aukštyje. Mums keliaujant Karalius dar buvo gyvas, po mėnesio jis pasimirė. Su jo mirtimi Mustango Karalystė pabaigė visą savo epochą.
Если вас интересует тайны мира и жизни - тогда наше не легкое и мистическое путешествие для вас.
Мы будем на территорий, где нет массового туризма, гостиниц и удобств.
Но может быть нам повезет встретить Йети.
Мы пойдем в страну где легендарный Е. Хиллари, первый покоритель Эвереста, искал Йети.
Ar įmanoma biudžetuoti rūbų spintą?
Taip, įmanoma, bet tam būtinos kelios sąlygos:
1) jūs turite būti įsitikinusi, kad įsigytus rūbus tikrai nešiosite. Stiliaus kortos “Style Cards by Natali Radkevice" padės suprasti koks stilius jums prie širdies ir atvirkščiai.
2) jūs turite įvardinti dienos vaidmenis, kuriems reikia skirtingų pagal paskirtį drabužių. Mes sudarysime individualų dienos vaidmenų sąrašą.
3) jūs turite žinoti, kaip sudaryti rūbų kapsulę. Jei jums truks bazinių elementų, tada… Mes su jumis aptarsime magišką formulę, kuri leis išlikti jūsų užsibrėžto biudžeto rėmuose.
Tik tikriems keliautojams. Lankysime teritoriją kur nėra masinio turizmo, viešbučių ir patogumų. Bet, gali būti, kad mums pavyks sutikti Yetį.
Mes judėsime legendinio sero Edmundo Hillari maršrutu.
Konferencijos INTEGRUOTAS UGDYMAS - XXI AMZIAUS BUTINYBE apzvalga Darius Radkevicius
Iššūkiai su kuriais susiduria žmonija ir švietimo sistema XXI a. Tam, kad pasiruošti ateities iššūkiams, kokias vaiku kompetencijas jau šiandien reikia lavinti? INTEGRUOTAS UGDYMAS - tai metodika leidžianti transformuoti švietimą - pavyzdžiai.Kliūtys judant link integruoto ugdymo, kurias būtina įveikti. Integruota metodika (Tarptautinis bakalaureatas) versus Lietuvos nacionalinė vidurinio ugdymo programa. Išvados.
Kalnai nuostabi vieta apmąstymams, naujų idėjų paieškai ir aktyviam poilsiui. Prisijunk prie mūsų. Žygis nesudėtingas, su sustojimais, pokalbiais ir galimybe grožėtis. Galima medituoti, daryti jogą ir filosofuoti.
Asmenybes sandara ir samones ispletimo kvepavimo technikaDarius Radkevicius
Kaip sąmoningai atverti tikrą asmenybės unikalumą? Jeigu atrandi tai, kas slypi tavyje, tas, ką atradai, tave ir išgelbės.
Jeigu tu neatrandi, neatveri to, kas slypi tavyje, tas, ko tu neatradai, pražudys tave.
Kas formuoja mūsų asmenybę?
Bet kuris protas – bedugnė, o tai, ką mes vadiname savimi, – paprasčiausias ažūras ant saulės nušviesto vandens paviršiaus: ne tikras plaukikas, o žmogaus figūros kontūras, atsirandantis iš burbuliukų, kylančių iš gelmių. V.Pelevin
Kvėpavimo technikos leidžia pakartoti LSD "tripą", kaip? Ir kodėl verta?
ОЖИВИТЬ УБЫТОЧНЫЙ ТОРГОВЫЙ ЦЕНТР ВОЗМОЖНО С ПОМОЩЬЮ ИНСТРУМЕНТОВ АНАЛИТИКИ И ВИТАЛЬНОЙ АРХИТЕКТУРЫ
Текст: Дарюс Радкявичюс, эксперт по управлению бизнес-потоками, бизнес-консультант, автор книги «Бог, квантовая физика, организационная структура и стиль управления»; Глеб Усаковский, архитектор, создатель авторского подхода «Витальная архитектура»
МНОГИЕ ТОРГОВЫЕ ЦЕНТРЫ ТЕРПЯТ УБЫТКИ И НЕ ПОНИМАЮТ, КАКУЮ ОШИБКУ ОНИ СОВЕРШИЛИ ЕЩЕ В САМОМ НАЧАЛЕ — НА ЭТАПЕ ПРОЕКТИРОВАНИЯ.
Смотря извне, бизнес торгових центров кажется очень простым: получил хорошее место, выстроил большое здание и сдал в аренду сетевым компаниям под торговлю. Ну и, конечно, подсмотрел в какой-то стране развлекательные аттракции для привлечения большого количества людей типа кино, катка или боулинга, а дальше «кури бамбук», то есть занимайся администрированием.
Но не все так просто, как кажется. Одни торговые центры живут преуспевающе, а другие теряют арендодателей и популярность среди покупателей. Материалов и методичек, как эффективно управлять торговым центром, вы вряд ли найдете, большинство статей посвящены тому, как оценивать объект при купле-продаже или типичные академические исследования, основанные на разных опросах, которые трудно применить на практике.
Для описания такого сложного организма, как торговый центр, может понадобиться толстая книга, поэтому предлагаем посмотреть на него как на трехслойный пирог. Что касается анализа торгового центра, то начнем с основы, фундамента, над которым и строится бизнес.
PRIMARY SCHOOL COMPETITION in LITHUANIA for 4th Graders.Lets Challenge NASA!Let's create rules for flying cars faster than the American Space Research Agency.
This assignment is globally unique and addresses the realities of life in the 21st century. It is based on the Lithuanian integrated learning textbook Vaivorykštė for primary school 4th graders that has been approved by the Ministry of Education of Lithuania.
The project will encourage the development of integrated learning in primary schools, highlight the method’s advantages, and demonstrate its appeal to schoolchildren through engagement in the creative problem solving process.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
Enhancing Adoption of AI in Agri-food: IntroductionCor Verdouw
Introduction to the Panel on: Pathways and Challenges: AI-Driven Technology in Agri-Food, AI4Food, University of Guelph
“Enhancing Adoption of AI in Agri-food: a Path Forward”, 18 June 2024
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
AI Transformation Playbook: Thinking AI-First for Your BusinessArijit Dutta
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
The Role of White Label Bookkeeping Services in Supporting the Growth and Sca...YourLegal Accounting
Effective financial management is important for expansion and scalability in the ever-changing US business environment. White Label Bookkeeping services is an innovative solution that is becoming more and more popular among businesses. These services provide a special method for managing financial duties effectively, freeing up companies to concentrate on their main operations and growth plans. We’ll look at how White Label Bookkeeping can help US firms expand and develop in this blog.
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
12. Marketing Essence:
Influence the market
that it would want to
buy your service/
product, i.e. CREATE
Mafia offer- so good
that the customer
could not refuse.
14. What is the Marketing product
- the idea or solution?
15. 10 terms Marketing specialist should
be aware and be able to explain
(up to I.Mann)
1. What is marketing
2. 5P
3. Product life cycle
4. Segmentation
5. Positioning
6. Differentiation
7. AIDA
8. SWOT
9. Mafia Offer (Unique trade proposal)
10. ROI
21. A partnership with the right ad agency and the
right banker meant you could drive a
company to be almost as big as you could
imagine
22. TV – Industrial
Complex
was symbiotic
relationship
between
cosumer, demand,
TV ads and
growing
companies, which
were build around
investment into
constantly rising
costs for
marketing.
23. After the AD age, you’re almost
back where was started!
24. Surplus Society customers are not inclined to buy
more stuff. They have what they need, they want
little, and we are to busy to pay attention to the
ads
31. The road to the future
leads to further away
from the strategy,market
feasibility studies, near
many workers and all
personnel eyes that are
following closely the
market and its
opportunities.
32. B2C Market Segmentation
• Geographically?
• By age groups?
• By the size of purchase?
• By the marital status?
• According to education?
• In terms of revenue?
• By the products purchased?
34. Shopping and fucking – are only things left; that's
what shapes the dream of our times.
35. Who are the leaders of these shopping and fucking
champions? In many cases, they are still midle-aged
men who probably haven’t had steaming sex since
the late seventies and who leave the shopping to the
rest of their family.
37. Our old society was geographically structured and so were
the tribes. We had Vilnius, London, Moscow tribes.
38. Later forces of funk reshaped the world. The new tribes are
global. Those people are revelant to you, no matter where
they are.
39. What unites
lesbian clubs?
There is a lot of
women, a wide
range of
occupations, a
different age,
income range,
but the only
common feature
is their sexual
orientation.
We insist that
one thing would
remain constant,
we tolerate all the
other dimensions
of transition.
45. !
!
These tribes
have their own
languages,
dressing
codes, signs,
symbols,
rituals, and
totems.
Tos gentys
turi savo
kalbas,
rengimosi
taisykles,
!enklus,
simbolius,
totemus ir
ritualus.
46. !
!
Today the tribe
are determined
by biography,
by choice
rather than
proximity.
Po!i"ri#
giminingumas,
biografinis
artumas – $tai
kas formuoja
nauj%sias
vartotoj#
gentis.
47. Harley - Davidson's company allows 43-year old
accountant, dressed in black leather clothing drive
to small towns and scare people!
48. If you want to sell to
the tribe, you need
to meet the needs
and lifestyle
requirements of
the tribe!
50. What if your bosses do not understand it
and will insist to sell old-fashioned way?
• Even if we solidify down the colours, even if we
are right only 10%, we still need to find new
ways to organise our business, how to attract
demanding customers and how to deal with
colleagues that are equal to us or higher then us
and our subordinates. We must find new ways
to show them, motivate them, inspire and lead
them to a new path.
51. Whatever you choose, someone always
will try to tell you that you are wrong.
There always arise difficulty and then
you want to assume that the ones to
criticise were right. You need to have
courage to finish what you started and
stay on course.
57. Conclusion
1. Marketing principle - to influence that market would
want to buy your service/product, i.e. create a Mafia
offer- so good that it could not be refused.
2. Be Purple
3. Segment market only in two segments - B2B and B2C
4. Business customer segments are defined by the
problem commonality. Up to problem make
segmentation.
5. Today consumer (B2C) segment is defined by
opinion relationship, biographical proximity - This
formate new consumer tribes. Segmate in tribes. IF
you want to sell to the genus, you should satisfy their
needs and lifestyle requirements.
6. Look for new ways. Good luck!
58. Author of “God, Quantum physics,
Organizational structure and
Management style”
http://www.amazon.co.uk/Quantum-Physics-Organizational-
Structure-Management/dp/9955689234/ref=sr_1_1?
ie=UTF8&s=books&qid=1266446827&sr=1-1
You can order a book,
workshop, analysis or
lecture, or just a dream
at:
!
darius@versloknyguklubas.lt
!
! Darius
Radkevičius
59. You can order with an authors signature at
darusinmac@mac.com !