January 2024. Sustainable Tourism, or Green Tourism, refers to sustainable practices by the tourism industry to minimize its negative impact on the environment and culture, while contributing to the local economy and ecosystem. Sustainable tourism goals are (1) Protect natural environments, wildlife, and resources (2) Conserve heritage and culture (3) Create social and economic benefits for communities through employment and income earning. Sustainable tourism offers many environmental, social, and economic benefits: (A) Environmental benefits include habitat protection, climate change mitigation, pollution, emission, and waste reduction. (B) Social benefits include local job creation which supports the community's livelihood and standard of living, food security enhancement, and social responsibility encouragement. (C) Economic benefits include revenue generation and reduced energy and resource costs. Sustainable tourism implementation strategies are (1) Analyze social, economic, and cultural needs (2) Measure tourism growth drivers and barriers (3) Use tourism as an asset for economic development and (4) Encourage local involvement in planning and decisions. Sustainable tourism business growth drivers are (1) Preference change: travelers are shifting their focus from traditional concerns like price, quality, and convenience to social, cultural, and environmental issues (2) Awareness: growing awareness of the importance of protecting the natural and cultural habitat of the destination (3) New trend: sustainable tourism is a new concept which presents significant opportunities in the global tourism industry and (4) Social media: younger generations are embracing sustainable tourism, paying more for environmentally and socially committed businesses. Sustainable tourism business challenges (barriers) are (1) Overtourism: caused by cheap flights and hotels which lead to increased energy consumption and pollution (3) Higher cost: sustainable tourism is higher in cost, leading to a lower profit margin and decreased market share and (4) Implementation lack: no political will to enforce policies and offer incentives. Policy wise, In 2002, during the Johannesburg summit, organized by the World Tourism Organization (WTO), the Sustainable Tourism – Eliminating Poverty (ST-EP) initiative was established to promote sustainable tourism strategies, job creation, and poverty reduction. The initiative directly supports Sustainable Development Goal (SDG8) Target 8.9: By 2030, devise and implement policies to promote sustainable tourism which creates jobs, promotes local culture and products. In this slideshow, you will learn about the definition, goals, economic, social, and environmental benefits, stakeholders, implementation strategies, business growth drivers and challenges, UN policy, and global statistics of sustainable tourism. For more slideshows on environmental sustainability, please visit s2adesign.com

1. SUSTAINABLE
Dr. Salem Baidas

2. ENVIRONMENTAL SUSTAINABILITY SLIDESHOWS
FROM s2adesign.com
S2ADESIGN.COM

3. AGENDA
DEFINITION
01
ADVANTAGES
02
CHALLENGES
03
UN POLICY
04
INFOGRAPHICS
05

5. SUSTAINABLE Tourism
Refers to Sustainable Practices by
the Tourism Industry to Minimize Its
Negative Impact on the Environment
and Culture while Contributing to
the Local Economy and Ecosystem.

6. Sust tourism GOALS
 Protect Natural Environments
Wildlife and Resources.
 Conserve Heritage and Culture.
 Create Social and Economic Benefits
for Communities through
Employment and Income Earning.

7. GLOBAL SUSTAINABLE TOURISM
ECONOMY
Generates Revenue. Saves on
Energy and Resource Costs.
SOCIAL
Creates Local Jobs and Improves
Food Security. Encourages Social
Responsibility.
ENVIRONMENT
Contributes to Environmental
Protection. Supports Efficient
Use of Resources.
GREENTOURISM.EU
benefits

8. Local government Tourists Local communities
Tourism businesses investors UTILITIESSUPPLIERS
Transport operators ngos Tourism employees
UNWTO.ORG
GLOBAL SUSTAINABLE TOURISM
stakeholders

9. Sust tourism strategies
 Analyze Social, Economic, and Cultural
Needs.
 Measure Tourism Growth Drivers and
Barriers.
 Use Tourism as an Asset for Economic
Development.
 Encourage Local Involvement in
Planning and Decisions.

10. A Shift in Focus from Traditional Travel Concerns Like Price, Quality,
and Convenience to Social, Cultural, and Environmental Issues.
Traveler preference
Growing Awareness of the Importance of Protecting the Natural
and Cultural Habitat of the Destination.
Awareness
The Concept of Accountability Towards the Environment and the
Social and Economic Well-being of Local Communities.
accountability
Sustainable Tourism is a New Concept which Presents Significant
Opportunities in the Global Tourism Industry.
NEW trend
Younger Generations are Embracing Sustainable Tourism, Paying
More for Environmentally and Socially Committed Businesses.
Social media influence
TRAVELAGENTCENTRAL.COM
GLOBAL SUSTAINABLE TOURISM
Business growth drivers

11. Caused by Cheap Flights and Hotels which Lead to Increased Energy
Consumption and Pollution Resulting in Environmental Degradation.
Over tourism
Sustainable Tourism is Not Often Viewed as Comfortable and
Luxurious to Most Travelers.
Limited audience
The Tourism Industry is Not Sufficiently Informed of the Sustainable
Development Goals.
Awareness lack
Sustainable Tourism is Higher in Cost Leading to a Lower Profit
Margin and Decreased Market Share.
higher cost
No Political Will to Enforce Policies and Offer Incentives.
Implementationlack
FUTUREMARKETINSIGHTS.COM
GLOBAL SUSTAINABLE TOURISM
Business growth challenges

13. Initiative
In 2002, at the Johannesburg Summit,
Organized by WTO, the Sustainable
Tourism – Eliminating Poverty (ST-EP)
Initiative was Established to Promote
Sustainable Tourism Strategies, Job
Creation, and Poverty Reduction. The
Initiative Supports SDG8.9.
UNWTO.ORG
UN World Tourism Organization
Sustainable Tourism

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9.7
6.6
4.1
3.6

15. 2005 2016 2030
982
1,597
1,998
E-UNWTO.ORG
GLOBAL CARBON EMISSIONS FROM TOURISM TRANSPORT
Million Metric Tons - CO2
2x
increase

16. Million Metric Tons - CO2
2005 2016 2030
4
5
4
46
56
45
321
397
616
OTHER CAR AIR
E-UNWTO.ORG
CARBON EMISSIONS FROM TOURISM TRANSPORT BY TYPE

17. 2022
81%
IMPORTANT
19%
NOT IMPORTANT
GLOBALNEWS.BOOKING.COM
percent
TRAVELERS OPINION ON SUST TRAVEL WORLDWIDE

18. Worldwidein 2022
Share
initiative
86%
Adopt Behaviorsthat conserve Local Resources
82%
Avoid Activities that damage the Environment/ Wildlife
76%
chooseA hotel with a Green Certification
72%
Travel to a CloserDestination to Reduce Carbon Footprint
69%
SwitchTransportation type fora Lower Carbon Impact
68%
Participate in a Travel OffsetProgram to Compensate CarbonFootprint
IPSOS.COM
sustainable initiatives travelers willing to adopt

19. trillion
%
FUTUREMARKETINSIGHTS.COM
Global Sustainable
Tourism Market
Registered a Year-
on-Year Growth
Rate of 33% in 2022.
Global Market Value in
2022. Expected to Reach
$8.4 Trillion by 2032.
Sust tourism marketvalue
%
Of Global Travellers Stayed
in a Green Hotel in 2021
Compared to 62% in 2016.
2021
Share of Sustainable
Tourism in the Travel
& Tourism Market
was 2-5% in 2021.

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