5. Digital Business Applications - II: Online Travel and Tourism Services: Characteristics of Online Travel, Benefits, Limitations, and Competition in Online Travel Services. E-Employment: Online Job Market, Social Networks Based Job Markets, Social Recruiting, Virtual Job Fairs and Recruiting Events, Benefits and Limitations of the Electronic Job Market. E-Health: Definition, Electronic Medical Record Systems (EMR), Doctors’ System, Patients Services, Medical Devices and Patients Surveillance. Entertainment, Media & Gaming: Service Industry Consumer Applications. Digital Products, Internet TV and Internet Radio, Social Television (TV) Mobile Entertainment, Mobile Marketing, Mobile Streaming Music and Video Providers, Entertainment in Cars; Gaming - Mobile Games, Social Games and Gamification, Business of Social Games, Educational Social Games; Mobile Gambling, Mobility and Sports; Social Entertainment

1. Unit –V Digital Business
Applications -II
DR. PRACHI AJIT MURKUTE

2. Digital Business Applications -II
Digital Business Applications - II:
Online Travel and Tourism Services: Characteristics of Online Travel, Benefits, Limitations, and
Competition in Online Travel Services.
E-Employment: Online Job Market, Social Networks Based Job Markets, Social Recruiting, Virtual
Job Fairs and Recruiting Events, Benefits and Limitations of the Electronic Job Market.
E-Health: Definition, Electronic Medical Record Systems (EMR), Doctors’ System, Patients
Services, Medical Devices and Patients Surveillance.
Entertainment, Media & Gaming: Service Industry Consumer Applications. Digital Products,
Internet TV and Internet Radio, Social Television (TV) Mobile Entertainment, Mobile Marketing,
Mobile Streaming Music and Video Providers, Entertainment in Cars; Gaming - Mobile Games,
Social Games and Gamification, Business of Social Games, Educational Social Games; Mobile
Gambling, Mobility and Sports; Social Entertainment. (7+2)

3. Online Travel and Tourism Services
An online travel agency (OTA) arranges and sells accommodations, tours,
transportation and trips on an online platform for travelers. They are third
parties who sell services on behalf of other companies. Usually, these OTAs offer
many benefits with added convenience with more of a self-service approach.

4. E-Employment
E-recruitment, also known as online recruitment, refers to the use of web-based
technology for the various processes of attracting, assessing, selecting, recruiting and
on boarding job candidates. Through e-recruitment employers reach larger number of
potential employees.
E-Recruitment, also known as “Online -Recruitment”, is a method used by HR
professionals to assist the recruitment process by using technology or web based
tools. It is an automated process of tracking, attracting, interviewing, and hiring
candidates by utilising online stages and HR software.

5. E-Health
e-health is an emerging field in the intersection of medical informatics, public
health and business, referring to health services and information delivered or
enhanced through the Internet and related technologies.

6. Entertainment, Media & Gaming
Discussion and Classroom Activity