Based on SPPU syllabus

1. UNIT III- Digital Business
Ecosystem:
DR. PRACHI MURKUTE

2. Digital Business Ecosystem:
Digital Business Ecosystem
◦ Electronic Commerce Mechanisms,
◦ Online Purchasing Process,
E-Marketplaces
◦ Types,
◦ Components and Participants,
◦ Disintermediation and Reintermediation;
Customer Shopping Mechanisms –
◦ Webstores,
◦ Malls, and Portals,
◦ Webstores,
◦ Electronic Malls ,
◦ Web (Information) Portals.
Intermediaries: Roles of Intermediaries in E-Marketplaces,
Merchant Solutions: Electronic Catalogs, Search Engines, and
Shopping Carts, Electronic Catalogs, E-Commerce Search
Activities, Auctions - Traditional Auctions Versus E-Auctions,
Dynamic Pricing.
Changing Supply Chains: Structure of the Supply Chain, EC
Order Fulfillment Process, Speeding Up Deliveries, Partnering
Efforts and Outsourcing Logistics, Order Fulfillment in Make-to-
Order (MTO) and Mass Customization.
Digital Payments: Smart Cards, Stored-Value Cards, EC
Micropayments, Payment Gateways, Mobile Payments, Digital
and Virtual Currencies, Security, Ethical, Legal, Privacy, and
Technology Issues. (7+2)
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3. Digital Business Ecosystem
Electronic Commerce Mechanisms – Electronic
commerce draws on technologies such as mobile
commerce, electronic funds transfer, supply chain
management, Internet marketing, online transaction
processing, electronic data interchange (EDI), inventory
management systems, and automated data collection
systems.
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4. Digital Business Ecosystem – Contd.
E‐business can be conducted using the Web, the Internet, intranets,
extranets, or some combination of these. Basically, electronic
commerce (EC) is the process of buying, transferring, or exchanging
products, services, and/or information via computer networks,
including the internet.
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5. E-Marketplaces- 5 Types of E-marketplace
1. Product Online Marketplace
This type is what we typically call as an ecommerce marketplace, where people
buy and sell products. The platform brings together all types of sellers into a
one-stop-shop that is convenient for consumers to not only check prices for the
best deals but do so all under one electronic roof. Also, with features like auction
and fixed price sale, the seller lists a product and sets a deadline; buyer with the
highest bid gets the item.
Usually, this type of marketplace is owned by an operator who enables third-
party sellers to sell products alongside the marketplace owner's regular
offerings. Examples include Amazon, Flipkart, eBay, etc.
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6. E-Marketplaces- 5 Types of E-marketplace
2. Online Service Marketplace
The online marketplace is no longer restricted to just selling
products. You can even cater to the service industry. For a startup
business that wants to launch a marketplace with minimal input, it is
good to offer different services that people search for.
In a services marketplace, the discovery of services forms the basis
of its offering to customers and opportunities for paid work form the
basis of its offering to freelancers. Platforms like Fiverr, Upwork are
freelance services marketplaces.
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7. E-Marketplaces- 5 Types of E-marketplace
3. Online Rental Marketplace
When it comes to online rental marketplace, the transportation and
fashion industry are popular among investors and aspiring
entrepreneurs. However, in the past few years, the rental
marketplace for home appliances, electronic accessories, gears, is
not too far behind to become famous.
Mobile apps like Uber, Ola are fantastic examples of this model,
which are giving a huge rise to peer-to-peer marketplaces that are
renting through online mediums.
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8. E-Marketplaces- 5 Types of E-marketplace
4. Hybrid Model in Ecommerce
There can be two types of hybrid online marketplaces. One category
is where people expect to sell and buy both services and products on
the same platform. The online marketplace like Olx fits into this
category.
Another one is where people want to get the combined benefits of
buying from the online and offline stores. In this model, the
customer first books the products online. After that, they walk down
to the nearby physical store to buy those products. Currently, ticket
booking websites like BookMyShow works based on this model.
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9. E-Marketplaces- 5 Types of E-marketplace
5. Hyperlocal Marketplace
The concept of hyperlocal came into the picture when people start to look
for the nearby options while searching for shops, restaurants, etc.
through search engines. In this marketplace model, the aim is to provide
facilities and services within the shortest possible time from local vendors.
The hyperlocal ecommerce marketplace is quite similar to marketplaces
like Amazon. The main difference is that the customers will be only able to
buy products from vendors who can ensure delivery within 24
hours. Examples for this marketplace model includes Urbanclap,
Bigbasket, ClickYourMed, etc. Also, the food delivery marketplaces like
Zomato and Swiggy comes under this category with little bit tweaks in
their workflow.
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10. Components and Participants of Ecommerce
marketplace
Components
1) Business model. Having a well-planned business
model makes the marketplace to run smoothly without
any issues. ...
2) Building marketplace trust. ...
3) Intuitive management dashboards. ...
4) A constant flow of supply and demand. ...
5) Analyzing store performance.
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The major players in a marketspace
are customers, sellers, goods and
services (physical or digital),
infrastructure, a front end, a back end,
intermediaries and other business
partners, and support services.

11. Disintermediation and Reintermediation
The term disintermediation refers to the process of cutting out the financial intermediary in a
transaction. It may allow a consumer to buy directly from a wholesaler rather than through an
intermediary such as a retailer, or enable a business to order directly from a manufacturer
rather than from a distributor.
It can be seen through its definition that Reintermediation deals with the reintroduction of
money from non-banking systems into banking systems. An example is the money movement
from the manufacturing industry into the bank.
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12. Customer Shopping Mechanisms
Web store
Malls and Portals –
Electronic Malls ,
Web (Information) Portals.
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13. Intermediaries: Roles of Intermediaries in
E-Marketplaces
Intermediaries or middlemen reference the groups that work between
farmers, processors, distributors and retailers and fulfill a variety of
connecting and facilitating roles. These groups usually take the name of
wholesaler, trader, distributor, importer or broker. Producers Market is not
against intermediaries.
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14. Merchant Solutions:
Electronic Catalogs,
Search Engines,
and Shopping Carts,
Electronic Catalogs,
E-Commerce Search Activities
Auctions –
Traditional Auctions Versus E-Auctions, Dynamic Pricing.
DR. PRACHI MURKUTE 14

15. Changing Supply Chains
Structure of the Supply Chain
The components of a supply chain include producers,
vendors, warehouses, transportation companies,
distribution centers, and retailers. The functions of a
supply chain include product development, marketing,
operations, distribution, finance, and customer service.
Today, many supply chains are global in scale.
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16. Order Fulfillment Process
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17. Speeding Up Deliveries
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18. Partnering Efforts and Outsourcing Logistics
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19. Order Fulfillment in Make-to- Order (MTO)
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20. Mass Customization.
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21. Digital Payments:
A digital payment, sometimes called an electronic payment, is the
transfer of value from one payment account to another using a
digital device such as a mobile phone, POS (Point of Sales) or
computer, a digital channel communications such as mobile wireless
data
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22. Digital Payments
Banking Cards.
USSD (Unstructured Supplementary Service Data)
UPI (United Payment Interface)
AEPS (Aadhaar enabled Payment System)
Mobile wallets.
Point of Sale Machines (PoS)
Mobile Banking.
Internet Banking.
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23. Security, Ethical, Legal, Privacy, and
Technology Issues.
CLASS ACTIVITY
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