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PersonalBrandCanvas-TEMPLATE-2021.pptx
- 1. PERSONAL BRAND EXPLORATION Douglas Thompson Project & Portfolio I: Week 1 July, 1st 2022
- 2. My desire to succeed in everything I do is what sets me apart from the crowd. I am someone who appreciates never-ending work along with healthy competition. I enjoy the feeling of knowing I have worked hard and earned what I have. As far as my history in this industry, I have experience in video editing and play-by-play for my local high school. IDENTITY Picture of You Goes Here
- 3. PROFESSION Potential Job Titles: • Broadcast Announcers • Media Program Director's • Sports Editors BRAND ARCHETYPE - My brand archetype the hero archetype. This archetype will help me approach a new goal like finding my dream job with confidence also a plan to be better than I was last year. Sports Broadcasting for Sports/Media Industry Picture Relevant to Your Industry Goes Here
- 4. Mangement/HR TARGET AUDIENCE Kim Beauvais Outreach Plan: • I will build my brand up by trying to get a connection with fox sports to become a sports caster. • Getting in touch with Kim is my first step letting her know all my strengths and weakness. • Also trying to find more connections inside the Fox Sports business. PROFILE PICTURE EVP,HR, & Business Operations at Fox Sports LaurenGiovannitti Outreach Plan: • I will build my talent and show Lauren my leadership and that I have high driven mentally. • Showing her my already many different skills with all the adobe softwares. • Reaching out to others on LinkedIn to grow my connections higher. PROFILE PICTURE Director, HR at NFL Network Josh Scull Outreach Plan: • Getting my media skills up is one of my current goals, hopefully this job would also help build this weakness. • Im always up for the challenges like doing multiple task at once Im going to showcase it all for Josh. • Showing Josh that I can be more than a sportscaster I’m willing to do whatever it takes to get connections for my brand to grow. PROFILE PICTURE Director, HR at CBS
- 5. GOALS Short Term: (Immediately After Graduation, YEAR) • My short term goal is to have a brand awareness so I can get my name out there in media industry. ‣ I will grow my brand by 10 connections before graduation. Mid Term: (YEAR) • I will have my brand built by making more connections with co-workers or previous classmates. Also will have made my own podcast produce by myself. ‣ My brand will grow to 50 connections and will have a job of the three I chose. Long Term: (YEAR) • My Long term goal is me to host my own sports show and to be broadcasting a my first professional game. ‣ My brand will grow to more than 100 connections and will be helping mentor fellow students who and in the same place I am at right now.
- 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Teleprompter skills SOFT HARD Novice / / Expert Broadcast Writing Novice / / Expert Social Commutation / Adept / Expert Problem Solving Novice / / Expert Public Speaking SOFT HARD / Adept / Expert Video Editing Novice / / Expert Social Media / Adept / Expert Work Ethic Novice / Adept /
- 7. I promise to give my all to each task and to have my full focus and dedication. PROMISE
- 8. CREDENTIALS Work Experience: • Captain of Football team (2 years) • Web Production 4 years Education: • Creative Presentation, Psych of Play, Business in the Entertainment and Media Industries, English Composition 1, Intro to Sportscasting, Broadcast Writing, New Media Tools. • Sportscasting, B.S., Full Sail University (Exp. 2021-2024) Leadership • Head Football Coach of Pee Wee League Picture Relevant to Your Industry Goes Here
- 9. COMPETITION Jordan Alexander Industry Experience: • Assistant Campaign Manger, Safety Director, Athlete, Government Relations Esports Coordinator. Education: • University of South Florida- Certificate Building Management. • Florida International University- Bachelor’s Political Science and Government. • Full Sail- Master of Business Administration Leadership Experience: • Current Head coach of Halo and Call of Duty E-Sports • Player scheduling and time management between 20 players in Armada Skills and Proficiencies: • 1 endorsement in Digital Marketing • 1 endorsement in Leadership Douglas Thompson Overall Online Presence: • 213 connections.No professional images or headshots. https://www.linkedin.com/in/jordanalexander088/ • Grade: Superior. 75 out of 100 HEADSHOT HEADSHOT Industry Experience: • Web, Music and Video Production Education: • High School • 7 months at Full Sail Universality Leadership Experience: • Football Captain • Football Coach Skills and Proficiencies: • Web Production- Web Master • Play-by-play- High School • Sports/Broadcast Writing- High School Overall Online Presence: • No online connections. I have created one banner image and one headshot. No LinkedIn URL. • Grade:Poor, 10 out of 100
- 10. COMPETITION Mike Corey Noteworthy Experience: • Play-by-play Sportscaster for college football, basketball and lacrosse • Bachelor’s in Communication and Media studies. Douglas Thompson HEADSHOT HEADSHOT Industry Experience: • Senior Account Executive- Clear Channel Radio • Sportscaster- Comcast Sportsnet, Westwood One, Fox Sports, NBC Sports, ESPN Education: • University of Massachusetts Amherst Skills and Proficiencies: • Broadcast- 99+ endorsements • Social Media- 43 endorsements • Television- 24 endorsements Overall Online Presence: • Over 500+ endorsements.He does have an headshot. Profile is very detail showing all goals he has achieved. https://www.linkedin.com/in/mikecoreysports/ • Grade: Superior 90 out of 100 Industry Experience: • Web, Music and Video Production Education: • High School • 7 months at Full Sail Universality Leadership Experience: • Football Captain • Football Coach Skills and Proficiencies: • x Web Production- Web Master • Play-by-play- High School • Sports/Broadcast Writing- High School Overall Online Presence: • No online connections. I have created one banner image and one headshot. No LinkedIn URL. • Grade:Poor, 10 out of 100
- 11. BRAND POSITION From my passion in my work to the love of striving to be on the top. My mentally and work ethic is like no other. “NICKNAME?”
- 12. NETWORKING & MARKETING Industry Events & Organizations • Northwest High School Football ‣ Date- TBA | Mcdermott, Ohio • New England Patriots vs Pittsburgh Steelers ‣ Sept 18, 1:00 PM Heniz Field • Notre Dame vs Ohio State ‣ Sept 3, 7:30 PM Ohio Stadium Digital Marketing • Primary Content: Video Footage of the game, Inside Locker Room before the game. To create the start of the season long highlight clip for players and teams. • Primary Tools: Instagram, Facebook, YouTube and Hudl. • Website: This will grow my skills and brand up with talk to coaches and scouts. Picture of You Goes Here
- 13. PROFESSIONAL DEVELOPMENT Mentor • The person I look up to the most is two people who led me into this industry Bill Simmons and John Madden. I want to have the passion in writing as Bill does and the charisma and word play like John. Formal Education • Sportscasting Technical Skills • Exceptional public speaking. Need to be more clear with speaking not to fast nor too loud. 3-6 months. • More Detail Oriented. Showing more of my work not just throwing it all in at once. 1-2 months • Strong Written skills. Having a better knowledge of literature. 1-2 years. Soft Skills • Decision Making. I struggle with seeing what’s right and wrong with my video and audio creation. With this I will take more time with my work. 6-12 months • Organizational skills. This skill will also help with my decision making. With this I think my work will be more clean. 1-3 years • Stress Management. It seems like every time I start one of my projects I get over stressed out and need to work with this find my inter peace. 3-5 years
- 14. Douglas Thompson You know as a senior in high school it’s hard to get your name out for scouts? Well, what I do is video editing . In fact, I can make a highlight video mixtape and send it to college’s the world for half the price.
Editor's Notes
- Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.